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    Title: 探討產品置入使用不同電子媒介與置入方式對置入效果之影響
    Authors: 陳怡君
    Contributors: 洪順慶
    Keywords: 產品置入
    Date: 2006
    Issue Date: 2009-09-11 16:46:16 (UTC+8)
    Abstract: 近幾年來,產品置入之行銷手法開始大行其道,除了電影之外,在各種型態的電視節目中,尤其是戲劇類節目,隨著偶像劇的熱潮,也常常出現劇中人物的對話內容穿插著產品訊息的情形,鏡頭也常常帶到商品或品牌的特寫,讓觀眾在收看節目時,同時達到廣告宣傳的效果。
    Reference: 英文部分
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    1. EICP東方消費者行銷資料庫
    2. 日劇電車男網站,http://japan.videoland.com.tw/channel/densha/
    3. 電影電車男中文官方網站,http://www.lsmovie.com.tw/denshaotoko/
    Description: 碩士
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0093355031
    Data Type: thesis
    Appears in Collections:[Department of Business Administation ] Theses

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