English
|
正體中文
|
简体中文
|
Post-Print筆數 : 27 |
Items with full text/Total items : 109579/140544 (78%)
Visitors : 44265102 Online Users : 1075
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by
NTU Library IR team.
Scope
All of 政大典藏
傳播學院
廣告學系
--國科會研究計畫
--學位論文
--專書/專書篇章
--展演
--會議論文
--期刊論文
--研究報告
--考古題
Tips:
please add "double quotation mark" for query phrases to get precise results
please goto advance search for comprehansive author search
Adv. Search
Home
‧
Login
‧
Upload
‧
Help
‧
About
‧
Administer
政大機構典藏
>
傳播學院
>
廣告學系
>
Browse By Title
Browse By Authors
Browse By Date
Browse By Data Type
Community Detail
Introduction:
本校從民國六十年代起即著手申請籌設廣告學系,以培養廣告、公共關係之學術與實務人才,經多年的努力,配合傳播教育的發展,於民國七十五年八月奉准籌設。為培育優秀廣告人才,本系秉持「知識」為廣告人致勝關鍵的信念,在紮實的廣告、行銷、創意與公關等專業訓練背後,更需要良好的博雅教育為基礎。期於將來成為重視人文精神、關懷社會、敏銳真誠的廣告人,成為廣告學術、實務界的主流。
廣告學系網站(Official Website)
Loading...
Collection
國科會研究計畫
[
113
/113]
學位論文
[
232
/240]
專書/專書篇章
[
76
/78]
展演
[
9
/9]
會議論文
[
59
/375]
期刊論文
[
473
/529]
研究報告
[
4
/5]
考古題
[
32
/32]
Siblings
傳播博士班
[
43
/52]
數位內容碩士學位學程
[
175
/229]
新聞學系
[
2810
/3808]
廣播電視學系
[
985
/1357]
傳播學院碩士在職專班
[
259
/333]
傳播學院傳播碩士學位學程
[
436
/458]
國際傳播英語碩士學程
[
245
/279]
Community Statistics
近3年內發表的文件:14(1.01%)
含全文筆數:998(72.27%)
文件下載次數統計
下載大於0次:997(99.90%)
下載大於100次:989(99.10%)
檔案下載總次數:2125330
最後更新時間: 2024-03-19 06:22
Top Upload
Loading...
Top Download
Loading...
Recent Submissions
Perceived Ethicality and Dialogic C...
媒介多工如何提升幸福感:認知負荷與心流的連續中介效果
Exploring the Relationship between ...
Timeliness, responsiveness and the ...
告知與動員:新聞媒體使用、政治知識與政治參與的關係
政治傳播
A Content Analysis of Medical Disco...
Does news platform matter? Comparin...
Comparing journalistic role perform...
Media multitasking, counterarguing,...
Jump to a point in the index:
(Choose year)
2024
2023
2022
2021
2020
2019
2018
2017
2016
2015
2014
2013
2012
2011
2010
2009
2008
2007
2006
2005
2004
2003
2002
2001
2000
1999
1998
1997
1996
1995
1994
1993
1992
1991
1990
1985
1980
1975
1970
1960
1950
(Choose month)
January
February
March
April
May
June
July
August
September
October
November
December
Or type in a year:
Ordering With Most Recent First
Show Oldest First
Showing items 1-25 of 1381. (56 Page(s) Totally)
1
2
3
4
5
6
7
8
9
10
>
>>
View [
10
|
25
|
50
] records per page
Date
Title
Authors
2023-11
Timeliness, responsiveness and the human voice: The effects of dialogic strategies and the mediating role of perceived communication ethicality on social media relationship building
鄭怡卉
;
Cheng, I-Huei
;
Lee, Seow Ting
2023-08
Exploring the Relationship between Relevant Multitasking and Persuasion: The Role of Inattentional Screen Blindness, Elaboration, and Flow
張郁敏
;
Chang, Yuhmiin
2023-07
A Content Analysis of Medical Discourse for Sexually Transmitted Diseases during the Japanese Period in Taiwan: Taking Advertisements of Syphilis Medicine as Examples
孫秀蕙
;
Sun, Hsiu-hui
2023-06
Comparing journalistic role performance across thematic beats: A 37-country study
陳憶寧
;
Chen, Katherine Y. N.
;
Mellado, Claudia
2023-06
媒介多工如何提升幸福感:認知負荷與心流的連續中介效果
張郁敏
2023-05
Does news platform matter? Comparing online Journalistic role performance to newspaper, radio, and television
陳憶寧
;
Chen, Yi-Ning Katherine
;
Mellado, Claudia
2023-05
Perceived Ethicality and Dialogic Communication Strategies as Predictors of Organization-Public Relationships on Social Media
鄭怡卉
;
Cheng, I-Huei
;
Lee, Seow Ting
2023-02
Media multitasking, counterarguing, and brand attitude: Testing the mediation effects of advertising attention and cognitive load
張郁敏
;
Chang, Yuhmiin
;
Thorson, Esther
2023-01
新冠疫情中虛假資訊的議題設定:從社群媒體到傳統媒體
陳憶寧
;
Chen, Yi-Ning Katherine
2022-09
了解訊息的傳播途徑——框架分析法
陳憶寧
2022-05
Predictors of Covid Knowledge, Public Health Compliance, and Vaccine Intent in the US, South Korea, Taiwan, and India
張郁敏
2022-04
Z世代媒介多工動機與消費決策信心:從眾、任務相關性、與資訊可診斷性之調節連續中介效果
張郁敏
;
Chang, Yuhmiin
2022-02
手搖杯之光
吳岳剛
2022-01
議題的力量:由大數據解析2020年台灣總統大選中的議題
陳憶寧
;
Chen, Yi-Ning Katherine
;
溫嘉禾
;
許悅
;
Wen, Chia-Ho Ryan
;
Xu, Yue
2021-10
殖民時期女性「疾病」、「身體」與「健康」 的符號運作策略與論述建構: 以《臺灣日日新報》女性醫藥廣告為例
孫秀蕙
;
陳儀芬
;
阮理瑛
;
Sun, Hsiu-hui
;
Chen, I-fen
;
Juan, Li-ying
2021-08
Media multitasking and mood management: The positive and negative mediation effects of entertainment and flow on mood repair
張郁敏
;
Chang, Yuhmiin
2021-07
Toward a more equal world: How research in mobile technology helps people with disabilities access the world
陳憶寧
;
Chen, Y. N. Katherine
;
Goggin, Dr. Gerard
2021-07
How Do individuals’ world views shape their perceptions of AI
陳憶寧
;
Chen, Y. N. Katherine
2021-06
The framed female image: A pictorial semiotic analysis of Classic Shanghai Calendar Posters during the 1910`s-1930`s
孫秀蕙
;
Sun, Hsiu-Hui
;
Chen , I-Fen
2021-06
社群平台的治理:從Facebook成立監察委員會兼談如何處理虛假資訊
陳憶寧
;
Chen, Y. N. Katherine
2021-06
Z世代媒介多工動機與消費決策信心:從眾、任務相關性、與資訊可診斷性之調節連續中介效果
張郁敏
;
Chang, Yuhmiin
2021-05
The role of information literacy in the COVID-19 pandemic
陳憶寧
;
Chen, Y. N. Katherine
2021-05
社群媒體上的危機溝通
鄭怡卉
;
Cheng, I-Huei
2021-01
社群公關倫理的理論與實踐
鄭怡卉
;
Cheng, I-Huei
2021-01
2020年臺灣總統大選之議題數據分析
陳憶寧
;
Chen, Y. N. Katherine
Showing items 1-25 of 1381. (56 Page(s) Totally)
1
2
3
4
5
6
7
8
9
10
>
>>
View [
10
|
25
|
50
] records per page
著作權政策宣告
1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(
nccur@nccu.edu.tw
),維護人員將立即採取移除該數位著作等補救措施。
DSpace Software
Copyright © 2002-2004
MIT
&
Hewlett-Packard
/
Enhanced by
NTU Library IR team
Copyright ©
-
Feedback