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    Title: 以科技採用模型之觀點探討採用手持GPS之影響因素
    Authors: 張家豪
    Contributors: 賴士葆
    林宏遠
    張家豪
    Keywords: GPS
    科技接受模型
    個人創新性
    自我效能
    社會影響
    知覺服務可獲得性
    知覺貨幣價值
    GPS
    TAM
    Personal Innovativeness
    Self-Efficiency
    Social Influence
    Perceived Service Availability
    Perceived Monetary Value
    Date: 2007
    Issue Date: 2009-09-11 17:01:57 (UTC+8)
    Abstract: 近年來GPS相關產品與各項應用蓬勃發展，當中又以GPS手持裝置最受人矚目，根據各項數據顯示，GPS手持裝置的出貨量近年來呈現高度的成長，GPS手持裝置產品與其相關應用無疑是當前最具前景的產業之一。然而目前有關GPS的研究多半偏向技術為主，鮮少有研究以消費者為焦點從事研究，因此本研究將朝這個方向出發，主要探討影響消費者GPS手持裝置採用意願的相關影響因素。
    本研究以科技採用模型為主要的理論依據，在經過文獻探討後將影響因素分成個人因素、社會因素與科技因素三大類，並據此發產出相關研究架構。同時本研究採用研究調查法，以北部大專以上學生為主要抽樣對象，紙本問卷與網路問卷共回收有效問卷286份。在經過資料分析後，發現個人創新性、自我效能、知覺服務可獲得性、社會影響各會以不同方式影響消費者GPS手持裝置行為採用意願。本研究並據此對實務與後續研究提出相關建議。
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    Description: 碩士
    國立政治大學
    企業管理研究所
    95355065
    96
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0953550651
    Data Type: thesis
    Appears in Collections:[Department of Business Administation] Theses

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