| Reference: | 中文部份
1.陳建維（民國79年），台灣自用轎車業新產品預告策略之研究，國立台灣大學商學研究所碩士論文
2.倪有康（民國91年），公司內外情境因素與新產品上市策略行為之研究，國立政治大學國際貿易研究所碩士論文
3.陳美芳（民國89年），影響新產品預告發訊時間之因素(先制優勢與風險分析)，私立東吳大學國際貿易研究所碩士論文
4.王敦彥（民國94年），在不同轉換成本下新產品預告時間、內容對消費者採用行為之影響，私立南台科技大學企業管理研究所碩士論文
英文部分
1.Bayus, B., S. Jain, and A. G. Rao (2001), "Truth or Consequences: An analysis of vaporware and new product announcement, " Journal of Marketing Research, 38(1), 3-14.
2.Bensoussan, A., A. Bultes, and P. Naert (1978), "Leader’s Dynamic Marketing Behavior in Oligopoly," TIMS Studies in the Management Sciences, 9, 123-45.
3.Bollen, K. A. (1989), "Structural Equations with Latent Variables," New York: John Wiley and Sons.
4.Booz-Allen and Hamilton (1982), "New Product Management for the 1980’s," New York: Booz-Allen & Hamilton.
5.Bowman, D. and H. Gatignon (1995), "Determinants of Competitor Response Time to a New Product Introduction," Journal of Marketing Research, 32, 42-53.
6.Burnham, T. A., J. K. Frels, and V. Mahajan (2003), "Consumer Switching Costs: A Typology, Antecedents, and Consequences," Journal of the Academy of Marketing Science, 31(2), 109-126.
7.Calantone, R., J. Schmidt, J. B., and A. D. Benedetto (1997), "New product activities and performance: The moderating role of environmental hostility," Journal of Product Innovation Management, 14(3), 179-89.
8.Calantone, R. J. and K. E. Schatzel (2000), "Strategic Foretelling: Communication-Based Antecedents of a Firm’s Propensity to Preannounce, " Journal of Marketing, 64(1), 17-30.
9.Chen, Ming-Jer and D. Miller, (1994) "Competitive Attack, Retaliation and Performance: An Expectancy-Valence Framework," Strategic Management Journal, 15, 85-102.
10.Cooper, R. G. and E. J. Kleinschmidt (1988), "Resource Allocation and the New Product Process," Industial Marketing Management, 17, 249-62.
11.Crawford, C. M., (1983) "New Product Management," Homewood, Illinois：Richard D. Irwin.
12.Dhebar A. (1995), "Complementarity, Compatibility, and Product Change: Breaking With the Past," Journal of Product Innovation Management, 12, 136-52.
13.Eliashberg J. and T. S. Robertson, (1988), "New Product Preannouncing Behavior: A Market Signaling Study," Journal of Marketing Research, 282-92.
14.Farquhar, P. H. and A. R. Pratkantis (1993), "Decision Structuring with Phantom Alternatives," Management Sciences, 39(11), 214-26.
15.Gatignon, H., E. Anderson and K. Helsen (1989), "Competitive Reactions to Market Entry: Explaining Interfirm Difference, " Journal of Marketing Research, 26, 44-55.
16.Gatignon, H. and T. S. Robertson (1985), "A Propositional Inventory for New Diffusion Research," Journal of Consumer Research, 11, 849-67.
17.Greenleaf, E. A. and D. R. Lehmann (1995), "Reasons for Substantial Delay in Consumer Decision Making," Journal of Consumer Research, 22, 186-99.
18.Guiltinan, J. P. (1993), "A Strategic Framework for Assessing Product Line Additions," Journal of Product Innovation Management, 10(2):136-47.
19.Hair, J. F., B. Black, B. Babin, and R. E. Anderson, R. L. Tatham (2005), "Multivariate Data Analysis," 6th Edition, NJ: Prentice-Hall.
20.Heil, O. (1988), "Explaining and Proceeding Competitive Reaction: A marketing Signal Approach," Doctoral Dissertation, University of Pennsylvania.
21.Heil, O. and T. S. Robertson (1991), "Towards a Theory of Competitive Market Signaling：A Research Agenda," Strategic Management Journal, 12(6), 403-18.
22.Heil, O. and R. Walters (1993), "Explaining Competitive Reactions to New Products：An Empirical Signaling Study, " Journal of Product Innovation Management, 10（1）, 53-65.
23.Herbig, P. A. and J. Milewicz (1995), "The Impact of Marketing Signals on Strategic Decision-Making Ability and Profitability," Marketing Intelligence and Planning, 13（7）, 37-46.
24.Heskett, J. L. (1976), "Marketing," New York: Macmillan.
25.Kohli, A. K. and B. J. Jaworski (1990), "Market Orientation：The Construct, Research Propositions and Managerial Implications," Journal of Marketing, 54(2), 1-18.
26.Kohli, A. K. and B. J. Jaworski (1993), "Market Orientation： Antecedents or Consequences," Journal of Marketing, 57(3), 53-70.
27.Koku, P. S., H. S. Jagpal, and P. V. Viswanath (1997), "The Effect of New Product Announcements and Preannouncements on Stock Price," Journal of Market Focused Management, 2, 183-99.
28.Kotler, P. (1991), "Marketing Management: Analysis, Planning and Control," 7th Edition, NJ: Prentice-Hall.
29.Kotler, P. (1999), "Marketing Management - Analysis, Planning, Implementation, and Control," NJ: Prentice-Hall.
30.Kotler, P. (2000), "Marketing Management," London: Prentice-Hall.
31.Kuester, s., C. Homburg, and T. S. Robertson (1999), "Retaliatory behavior to new product entry," Journal of marketing, 63(4), 90-106.
32.Lee, Y. and G. C. O’Connor (2003), "The Impact of Communication Strategy on Launching New Products: The Moderating Role of Product Innovativeness," The Journal of Product Innovation Management, 20, 4-21.
33.Lilly, B. and R. Walters (1997), "Toward a Model of New Product Preannouncement Timing," Journal of Product Innovation Management, 14, 4-20.
34.Martin, J. (1995), "The Great Transition: Using the Seven Disciplines of Enterprise Engineering to Align People, Technology and Strategy," NY: American Management Association.
35.Mason, C. H. and G. R. Milne (1994), "An Approach for Identifying Cannibalization within Product Line Extensions and Multi-Brand Strategies," Journal of Business Research, 31, 163-70.
36.Miller, D. (1987), "The Structural and Environmental Correlates of Business Strategy," Strategic Management Journal, 8(1), 55-76.
37.Moehrle, M. (1995), "Praemarketing," Wiesbaden : Gabler.
38.Nunnally, J. C. (1978), "Psychometric Theory," 2nd Edition, NY: McGraw Hill.
39.Phillips, L. W., D. R. Chang, and R. D. Buzzell (1983), "Product Quality, Cost Position and Business Performance：A Test of Some Key Hypotheses," Journal of Marketing, 47, 26-43.
40.Popma, W. T., E. Waarts, and B. Wierenga (2006), "New product announcement as market signal: A content analysis in the DRAM chip industry," Industrial Marketing Management, 35, 225-35.
41.Porter, M. E. (1980), "Competitive Strategy," New York: The Free Press.
42.Rabino, S. and T. E. Moore (1989), "Managing New-Product Announcements in the Computer Industry," Industrial Marketing Management, 18, 35-43.
43.Resnik, A. and B. L. Stern (1977), "An Analysis of Information Content in Television Advertising," Journal of Marketing, 41(1), 50-53.
44.Ries, A. and J. Trout (1986), "Marketing Warfare," NY: McGraw-Hill.
45.Robertson, T. S. (1993), "How to Reduce Market Penetration Cycle Times," Sloan Management Review, 35,87-95.
46.Robertson, T. S., J. Eliahberg, and T. Rymon (1995), "New Product Announcement Signals and Incumbent Reactions," Journal of marketing, 59(3), 1-15.
47.Sherif, M. and H. Cantril (1947), "The Psychology of Ego-Involvement," NY: John Wiley & Sons.
48.Slater, S. F. and J. C. Narver (1994), "Does competitive environment moderate the market orientation-performance relationship? ," Journal of Marketing, 58(1), 46-55.
49.Urban, G. L. and J. R. Hauser (1993), "Design and Marketing of New Products," NJ: Prentice Hall.
50.Wind, J. and V. Mahajan (1987), "Marketing Hype: A New Perspective for New product Research and Introduction, " Journal of Product Innovation Management, 4, 43-49.
51.Wu, Y., S. Balasubramanian, and V. Mahajan (2004), "When Is a Preannounced New Product Likely to be Delayed?," Journal of Marketing, 68, 101-13. |
