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    政大機構典藏 > 商學院 > 統計學系 > 學位論文 >  Item 140.119/30895
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/30895


    Title: 雙界二分選擇模型下的願付價格分析──兩個非市場財貨的聯合估計
    Authors: 賴蔚容
    Contributors: 江振東
    賴蔚容
    Keywords: 願付價格
    雙界二分選擇法
    條件評估法
    willingness to pay
    double-bounded dichotomous choice elicitation method
    contingent valuation method
    Date: 2005
    Issue Date: 2009-09-14
    Abstract: 近年來在運用雙界二分選擇法(double-bounded dichotomous choice elicitation method)來估計受訪者願付價格(willingness to pay)的研究中,不再僅局限於單一非市場財貨的探討。這類型的模型中雖然納入了相關性的考量,但並未考慮財貨的願付價格間可能存在明確的大小關係。再者,針對抗議性樣本,以往的作法多半是丟棄不用,然而這顯然不是理想的作法。本文中,我們將建構一個模型來同時探討這兩項議題。此外我們也利用「竹東及朴子地區心臟血管疾病長期追蹤研究」第五循環中「肥胖之願付價格」的資料來進行實證分析。結果顯示,居住於竹東、有工作、曾以特定活動控制體重的受訪者願意支付較高的金額來參加減肥療程。
    Recent studies on estimating WTP prices in terms of the double-bounded dichotomous choice elicitation method are no longer restricted to the situations that discuss only one non-market good. Although a couple of models have been proposed to take the correlations into consideration when multiple scenarios are presented to the respondents, none of them pay attention to the possibilities that the prices themselves might be inherently ordered. This is one of the issues that need to be addressed. Another is about the protest samples. A common but apparently problematic approach is simply ignoring them completely. In this study, we propose a model that is able to take care of both issues simultaneously. In addition, the model is used to estimate WTP values for data collected in CVDFACTS about two weight loss treatments. The results indicate that respondents residing in Chu-Dong County, employed, and ever tried any weight controlled programs are willing to pay a higher price for the new treatments.
    Reference: 行政院衛生署(2005),「台灣地區2010年衛生指標白皮書」,行政院衛生署。
    葉寶文(2002),「風險性之行為決策分析與其願付價格之研究」,東吳大學經濟學系博士論文。
    詹玉葳(2006),「二元雙界二分選擇模型下的願付價值分析」,國立政治大學統計學系碩士論文。
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    Tsai, I.-L. (2005), "A Three-Component Mixture Model in Willingness-to-Pay Analysis for General Interval Censored Data," unpublished master’s thesis, National Chengchi University, Taiwan.
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    Description: 碩士
    國立政治大學
    統計研究所
    93354005
    94
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0093354005
    Data Type: thesis
    Appears in Collections:[統計學系] 學位論文

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