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Introduction: 本校從民國六十年代起即著手申請籌設廣告學系，以培養廣告、公共關係之學術與實務人才，經多年的努力，配合傳播教育的發展，於民國七十五年八月奉准籌設。為培育優秀廣告人才，本系秉持「知識」為廣告人致勝關鍵的信念，在紮實的廣告、行銷、創意與公關等專業訓練背後，更需要良好的博雅教育為基礎。期於將來成為重視人文精神、關懷社會、敏銳真誠的廣告人，成為廣告學術、實務界的主流。廣告學系


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DateTitleCreator
2003 Ad Repetition and Variation in a Competitive Ad Context 張卿卿
2006-12 Ad Repetition and Variation in a Competitive Ad Context 張卿卿
2005 Ad-self-congruency effects: Self-enhancing cognitive and affective mechanisms Chang, Chingching; 張卿卿
2001 Advertising Education in Taiwan 陳文玲
2012-06 Ambivalent Attitudes in a Communication Process: An Integrated Model Chang, Chingching; 張卿卿
2010-01 Assessing the TARES as an ethical model for antismoking ads Lee, Seow Ting; Cheng, I-Huei; 鄭怡卉
1998 Association for Education in Journalism and Mass Communication 張卿卿
2003 Attribute Agenda Setting Function of the Press and the Public's Perception of Candidates in a Local Election in Taiwan 陳憶寧
2003-05 Attribute Agenda Setting Function of the Press and the Public's Preception of Candidates in Taipei County Chief Election 陳憶寧
1995-06 從社會學習論觀點看臺北青少年的消費動機 郭貞
2009-07 Battling Rumors on the Internet? An Analysis of Rhetorical Patterns of Using “the Female” as a Sign in the Internet Rumors of ETTV’s Website “ETRumors 孫秀蕙
2006-03 Beating the news blues: Mood repair through exposure to advertising Chang, Chingching; 張卿卿
2007-08 Being Hooked by Editorial Content: The Implications for Processing Narrative Advertising 張卿卿
2007-10 Blurring the Line between Advertising and Editorial: The Content and Effectiveness of Advertorials Chang, Chingching; 張卿卿
1992-04 Buying for Name Brand Social Approval or Fashion: A Social Learning Approach 郭貞
2007-05 Candidate Agenda Setting in the 2004 Taiwanese Presidential Election 陳憶寧
2006-01 Changing smoking attitudes by strengthening weak anti-smoking beliefs-Taiwan as an example Chang, Chingching; 張卿卿
2004-01 Changing smoking attitudes by Strengthening Weak Counter-smoking Beliefs 張卿卿
2004-01 Channel Selection as a Function of Consumers' Shopping Orientations: A Comparison of the Internet Users in US and Taiwan 郭貞; 李海容
1999 Channel selection of the internet users in Taiwan for shopping and buying 郭貞
2011-01 Characteristics and Dimensions of Ethical Leadership in Public Relations Lee, Seow Ting; Cheng, I-Huei; 鄭怡卉
2003-07 A Chinese perspective of intercultural organization-public relationship 黃懿慧
2004 A Chinese perspective of intercultural organization-public relationship 黃懿慧
2006 Chronological Age vs. Cognitive Age For young consumers: Implications for Advertising Persuasion 張卿卿
2008 Chronological Age vs. Cognitive Age For young consumers: Implications for Advertising Persuasion Chang, Chingching; 張卿卿

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