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    Showing items 201-225 of 1381. (56 Page(s) Totally)
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    DateTitleAuthors
    2005 Going head to head: Content analysis of high profile conflicts as played out in the press 鄭怡卉; Shin, Jae-Hwa; Cheng, I-Huei; Yan, Jin; Cameron, Glen T.
    2014-08 Guilt Regulation: The Relative Effects of Altruistic versus Egoistic Appeals for Charity Advertising 張卿卿; Chang, Chingching
    1993 How adolescents learn to be consumers : an eclectic approach 郭貞; Cheng, Kuo
    2007-01 How Context-Evoked Affect Influences Responses to Ads for High and Low Involving Products 張卿卿
    2005-06 How Context-Evoked Affect Influences Responses to High- and Low-Involving Products 張卿卿
    2019-01 How Does ‘IDEATOR’ Work for Designers in the Ideation? 鄭霈絨; Pei-JungCheng
    2021-07 How Do individuals’ world views shape their perceptions of AI 陳憶寧; Chen, Y. N. Katherine
    2004 How individual develop brand evaluations in different contexts-The relative impacts of affect self-relevant thoughts and product attribute thoughts Chang, Chingching; 張卿卿
    2004-01 How Individuals Develop Brand Evaluations in Different Contexts--The Relative Impacts of Affect Self-relevant Thoughts and Product Attribute Thoughts 張卿卿
    2003 How mood and ad-self-congruency affect the relative influence of hedonic ad appeals and utilitarian ad appeals on brand evaluations Chang, Chingching; 張卿卿
    2002 How mood and ad-self-congruency affect the relative influence of hedonic ad appeals and utilitarian ad appeals on brand evaluations 張卿卿
    2020-05 How Morality Judgments Influence Humor Perceptions of Prankvertising 張卿卿; Chang, Chingching
    2012 How people tell an ad story: Western vs. Asian styles Ching, Chingching; 張卿卿
    2017 How Salient Pictures in Magazine Advertisements Bias Consumers’ Preference Construction: A Comparison with Product Pages in e-Stores Applying a Dual System Model 張卿卿; Chang, Chingching
    2018-04 How salient pictures in magazine advertisements bias consumers` preference construction: A comparison with product pages in e-stores applying dual system model Chang, Chingching; 張卿卿
    2013-08 How the Designers` Keyword Thinking Influences on their Ideation 鄭霈絨; Cheng, Pei-Jung; Chen, Li-Hao; Cheng, Yi-Chun
    2013-08 How the Plan of Shapes and Colors for the Notification Icons of Social Networking Websites Influences on Users` Priority Response Order Guo, Jin-Cu; 鄭霈絨; Cheng, Pei-Jung
    2007 Ideal self-image congruency as a motivator for smoking-The moderating effects of personality traits 張卿卿
    2017-03 Identification, International Encyclopedia of Media Effects 林日璇; Lin, Jih-Hsuan Tammy
    2013-08 Identification matters: A moderated mediation model of media interactivity, character identification, and video game violence on aggression 林日璇; Lin, Jih-Hsuan
    2008-12 IMAGE RESTORATION STRATEGIES AND LITIGATION PUBLIC RELATIONS IN THE CASE OF THE UNFINISHED PRESIDENTIAL ELECTION IN TAIWAN Pan, Po-Lin; Cheng, I-Huei; 鄭怡卉
    2013-02 Imagery fluency and narrative advertising effects Chang, Chingching; 張卿卿
    2020-08 Impacts of Attitudes Toward Government and Corporations on Public Trust in Artificial Intelligence 陳憶寧; Chen, Yi-Ning Katherine; Wen, Chia-Ho Ryan
    2007 Impetus for Worship: An Exploratory Study of Adolescents` Idol Adoration Behaviors 林穎青; 林建信; Lin, Ying-Ching; Lin, Chien-Hsin
    2018-05 Impression Management and Beyond: Exploring Why Young Consumers Like, Share, and Comment on Facebook Advertising 張郁敏; Chang, Yuhmiin

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