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Introduction: 本校從民國六十年代起即著手申請籌設廣告學系，以培養廣告、公共關係之學術與實務人才，經多年的努力，配合傳播教育的發展，於民國七十五年八月奉准籌設。為培育優秀廣告人才，本系秉持「知識」為廣告人致勝關鍵的信念，在紮實的廣告、行銷、創意與公關等專業訓練背後，更需要良好的博雅教育為基礎。期於將來成為重視人文精神、關懷社會、敏銳真誠的廣告人，成為廣告學術、實務界的主流。廣告學系


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Showing items 151-175 of 855. (35 Page(s) Totally)
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DateTitleCreator
2002 The Interplay of Ad Exposure and Direct Experiences--The Moderating Role of Product Knowledge 張卿卿
2007-01 The interplay of candidate-initiated and journalist-initiated agendas in the 1996 and 2004 Taiwan presidential election 張卿卿
2004 The Interplay of Product Class Knowledge and Trial Experience in Attitude Formation 張卿卿
1994-08 Investigation the Compulsive Buying Behaviors among the Taiwanese Youths: An Integrated Model 郭貞
2004-05 Is symmetrical communication ethical and effective? 黃懿慧
2004-09 Is symmetrical communication ethical and effective? 黃懿慧
2007-08 Is that website for me? An affect as informaiton model of congruency effects 張卿卿
2011-09 Is That Website for Me? Website-Self Congruency Effects Triggered by Visual Designs Chang, Chingching; 張卿卿
2005-08 Knowledge about the Gulf War: A Theoretical Model of Learning from the News 張卿卿
2006 Knowledge about the Gulf Wars: A theoretical model of learning from the news Lo, Ven-hwei; Chang, Chingching; 羅文輝; 張卿卿
2010-03 Making Unique Choices or Being Like Others: How Priming Self-concepts Influnces Advertising Effectiveness Chang, Chingching; 張卿卿
2009 Masculinity and Cognitive Age Perception: An Examination of their Relationship and Implications for Advertising Persuasion Chang, Chingching; 張卿卿
1997 Mass madia impact on voter response to women candidates: Theoeetical development 張卿卿
1997 Media exposure and the learning of green consumer style and rational consumer orientations among the Taiwanese consumers: A causal structural model 郭貞
2010-09 Media Use and Political Capital in Northern and Southern Taiwan Chen, Katherine Yi-ning; Lo, Ven-Hwei; 陳憶寧; 羅文輝
2010 Message Framing and Interpersonal Orientation at Cultural and Individual Levels: Involvement as a Moderator Chang, Chingching; 張卿卿
2003 The moderating influence of Ad framing for Ad-self-congruency Effects 張卿卿
2005 The moderating influence of ad framing for ad-self-congruency effects 張卿卿
2003 A multiple-item scale for gauging divergent cross-cultural conflict managerial styles 黃懿慧
2012 News Coverage of Health-Related Issues and Its Impacts on Perceptions: Taiwan as an Example Chang, Chingching; 張卿卿
2006-07 News Media Use Political Discussion and Agenda Diversity 陳憶寧
2001-07 A Niche Analysis of the Web Catalogs and Retail Stores as Marketing Channels: A Comparison of Taiwan and US 郭貞; 李海容; 黃振家
2000 A Niche Analysis of the Web Catalogs and Retail Stores: A Case in Taiwan 郭貞
1995 Office Productivity and Office Automation 祝鳳岡
1991-12 On Enhancing the Persuasiveness of Low Credibility Sources: The Use of a Partial Incongruity Strategy 郭貞

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