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Introduction: 本校從民國六十年代起即著手申請籌設廣告學系，以培養廣告、公共關係之學術與實務人才，經多年的努力，配合傳播教育的發展，於民國七十五年八月奉准籌設。為培育優秀廣告人才，本系秉持「知識」為廣告人致勝關鍵的信念，在紮實的廣告、行銷、創意與公關等專業訓練背後，更需要良好的博雅教育為基礎。期於將來成為重視人文精神、關懷社會、敏銳真誠的廣告人，成為廣告學術、實務界的主流。廣告學系


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DateTitleCreator
2007 The relative effectiveness of comparative and non-comparative advertising-Evidence for gender differences in information processing strategies 張卿卿
2002 Relative judgments in a competitive ad context 張卿卿
2003 Relative judgments in competitive contexts Chang, Chingching; 張卿卿
2009 Repetition Variation Strategies for Narrative Advertising Chang, Chingching; 張卿卿
2011-07 Representing “Modern Women”: A Pictorial Semiotic Analysis of Advertisements of Taiwan Women’s Sphere during Japanese Occupation of Taiwan 孫秀蕙; 陳儀芬
2000-06 Research in international public relations: More easily said than done Sha B.; 黃懿慧
2004-03 Revisiting the Communicative Response Model: Crisis Situations Communication Strategies and Media Effectiveness 黃懿慧
2012-08 The Role of Ad-evoked Consumption Visions in Predicting Brand Attitudes: A Relevancy Principle Model Chang, Chingching; 張卿卿
2000 The role of self in processing advertising messages--An exploration of gender schema 張卿卿
2006 See the small picture: The importance of culture versus self in determining advertising effectiveness 張卿卿
2012-08 Seeing Is Believing: The Direct and Contingent Influence of Pictures in Health Promotion Advertising 張卿卿
2001 Self-Congruency as a cue in different advertising processing contexts 張卿卿
2002 Self-Congruency as a Cue in Different Advertising Processing Contexts Chang, Chingching; 張卿卿
2002 Setting the media agenda of attributes in the 2001 Magistrate Election in Taipei 陳憶寧
1998-11 Should a public relations code of ethics be enforced? 黃懿慧
2001-06 Should a public relations code of eyhics be enforced? 黃懿慧
1997-01 Should women emote? Perceptual bias and opinion change in response to political ads for candidates of different genders Chang, Chingching; 張卿卿
2007-05 Social Capital Human Capital and Career Success in Public Relations in Taiwan 陳憶寧
2012-10 Strategic and Ethical Issues in Antismoking Message Development: How U.S. Public Health Campaigners Conceptualize Efficacy and Ethicality Cheng, I-Huei; Lee, Seow Ting; 鄭怡卉
2007-03 A study of Journalists' Perception of Candidates' Websites and Their Relationships with the Campaign Organization in Taiwan's 2004 Presidential Election 陳憶寧
2005-08 A study of journalists' perception of candidates' websites and their relationships with the campaign organization in Taiwan's 2004 presidential election 陳憶寧
2009-03 A Study of the Consumption of Chinese Online Fortune Telling Services Kuo, Cheng; 郭貞
2010-01 A Study on the Communicative Effectiveness of Graphic Warning Labels on Tobacco Packages in Taiwan nccur; 賴建都; 黎佩芬; Lai, Chien-Tu; Li, Pei-Fen
2011-11 Study on the effectiveness of newly developed tobacco warning labels in Taiwan 賴建都; 黎佩芬
2005-07 Testing the media effects on political capital 陳憶寧; 羅文輝

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