政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/31329

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政大機構典藏 > 商學院 > 國際經營管理英語碩士學程IMBA > 學位論文 > Item 140.119/31329

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/31329

Title:	可口可樂台灣營收與銷量增長計畫 Revenue and volume growth plan of coca-cola Taiwan
Authors:	柯光信 Ko, Kevin
Contributors:	吳文傑 Wu, Jack 柯光信 Ko, Kevin
Keywords:	可口可樂
Date:	2008
Issue Date:	2009-09-14 09:48:31 (UTC+8)
Abstract:	可口可樂台灣營收與銷量增長計畫 Abstract To find out how to maximize the Coca-Cola revenue and volume by evaluating the Coca-Cola marketing key factors which influence the volume growth, and find recommendations to improve each area. 1. Background and Objective 2 2. Business and competition environment 3 • Taiwan economy 3 • NARTD Competition Environment 4 • Channel 8 3. The aging population 12 4. Total volume analysis 14 5. Pricing VS. Volume 15 6. Volume analysis by package 17 7. Volume analysis by channel 19 8. Beverage market trend 30 9. Summary – challenges and opportunities 33 10. Recommendations 34 1. Marketing communications 34 2. Drinking occasion based channel/price/package management 37 11. Appendix 42
Reference:	None
Description:	碩士國立政治大學國際經營管理碩士班(IMBA) 94933008 97
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0094933008
Data Type:	thesis
Appears in Collections:	[國際經營管理英語碩士學程IMBA] 學位論文

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