English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 109952/140891 (78%)
Visitors : 46251089      Online Users : 1220
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/31331


    Title: 營運企劃書：互動式英語學習環境
    Business plan: Cyber village – ENGLISH learning online
    Authors: 謝光哲
    Hsieh, Daniel
    Contributors: 吳文傑
    Wu, Jack
    謝光哲
    Hsieh, Daniel
    Keywords: 營運企劃書
    Date: 2008
    Issue Date: 2009-09-14 09:48:42 (UTC+8)
    Abstract: 互動式英語學習環境
    This business plan presents an overview of the Cyber Village that serves as the product diversification strategy coping with technology and consumer’s behavior changes nowadays. The project concerns offering online English learning environment in the Taiwan market. The business plan begins with a brief summary of the project and the company, followed by a detailed description of the product features. The plan then provides a summary of the market analysis and thereby, the entry and growth strategies, along with pricing and sales strategies. The plan concludes with a project team introduction and the financial summary.
    1.0 EXECUTIVE SUMMARY 1
    1.1 OBJECTIVES 1
    1.2 MISSION 1
    1.3 KEYS TO SUCCESS 2
    2.0 COMPANY SUMMARY 3
    2.1 COMPANY OWNERSHIP 3
    2.2 COMPANY HISTORY 3
    2.3 COMPANY LOCATIONS AND MAJOR FACILITIES 5
    3.0 PRODUCT 6
    3.1 BUSINESS MODEL 6
    Figure 1: Product Outline of Cyber Village 7
    3.2 PRODUCT AND SERVICE DESCRIPTION 7
    3.2.1 User Login 7
    Figure 2: Login Page 7
    3.2.2 Learning Content 8
    Figure 3: Theme Buildings 8
    Figure 4: Pictorial Representation of the Guided Study Flow 10
    3.2.3 Online Game 11
    3.2.4 Virtual Community 12
    Figure 5: Virtual Community 12
    3.3 COMPETITIVE COMPARISON 16
    Table 1: Online English Learning Products in Taiwan 16
    3.4 FUTURE PRODUCTS AND SERVICES 17
    4.0 MARKET ANALYSIS 18
    4.1 TARGET CUSTOMERS 18
    Figure 6: 2008 Broadband Network Usage in Taiwan by Age 18
    4.1.1 Potential Market 19
    Table 2: Population by Education Attainment and Broadband Network Usage 19
    4.1.2 Market Survey Findings 20
    Figure 7: Valid Sample Profile 21
    Figure 8: Feedback to the lessons in theme buildings 21
    Figure 9: Feedback to the Chat Room function 22
    Figure 10 and 11: Feedback on willingness to online learning 22
    4.2 INDUSTRY ANALYSIS 23
    Figure 12: Digital Content Industry Overview 23
    4.2.1 Digital Content Industry Supply Chain 24
    Figure 13: Digital Content Supply Chain 24
    4.2.2 Competitors 25
    Table 3: Installment Payment of TutorABC 26
    5.0 STRATEGY AND IMPLEMENTATION 27
    5.1 STRATEGY 27
    5.1.1 Entry and Growth Strategy 27
    Figure 14: Entry and Growth Strategy 28
    5.1.2 Pricing Strategy 28
    Table 4: 2007 Average Family Income & Expenditure Per Household by Educational Attainment of Household Heads (Abstract) 29
    Figure 15: Feedback on Reasonable Monthly Fee 29
    5.1.3 Sales Strategy 30
    5.2 SWOT ANALYSIS 31
    6.0 PROJECT TEAM 32
    Table 5: Personnel Cost (Year 1) 34
    Table 6: Personnel Cost (Year 2) 34
    Table 7: Personnel Cost (Year 3) 35
    7.0 FINANCIAL PLAN 36
    7.1 REVENUE FORECAST 36
    Table 8: Revenue Forecast by Year 36
    Figure 16: Projection on Number of Subscribers by Month in Year 2 37
    Figure 17: Projection on Number of Subscribers by Month in Year 3 37
    7.2 CASH FLOW PROJECTION 38
    Table 9: Estimation of Cash Flow by Month - Year 1 38
    Table 10: Estimation of Cash Flow by Month - Year 2 39
    Table 11: Estimation of Cash Flow by Month - Year 3 39
    7.2.1 Break-even Analysis 40
    Figure 18: Cash Flow by Month (Year 1) 41
    Figure 19: Cash Flow by Month (Year 2) 41
    Figure 20: Cash Flow by Month (Year 3) 41
    7.3 PROJECTED PROFIT AND LOSS 42
    Table 12: Profit and Loss by Year (NT$) 42
    8.0 CONCLUSION 43
    APPENDIX I
    Reference: None
    Description: 碩士
    國立政治大學
    國際經營管理碩士班(IMBA)
    94933011
    97
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0094933011
    Data Type: thesis
    Appears in Collections:[國際經營管理英語碩士學程IMBA] 學位論文

    Files in This Item:

    File SizeFormat
    index.html0KbHTML2361View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback