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    政大典藏 > College of Commerce > International MBA > Theses >  Item 140.119/31351


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/31351


    Title: NY Deli 營運計畫
    NY Deli Business Plan
    Authors: 白哲明
    Boyden, Ben
    Contributors: 吳文傑
    Wu, Jack
    白哲明
    Boyden, Ben
    Keywords: 營運計畫
    Business Plan
    Date: 2008
    Issue Date: 2009-09-14 09:50:43 (UTC+8)
    Abstract: NY Deli 營運計畫
    None
    Executive Summary .................................................................................................................3
    Objectives/mission...............................................................................................................3
    What is a New York-style deli? ........................................................................................4
    Why open a New-York Style Deli in Taipei?....................................................................4
    Market Review.......................................................................................................................5
    Historical background ......................................................................................................5
    Increased spending on retail food & beverages.............................................................5
    Changing eating habits ....................................................................................................5
    Factors in food choices of Taiwanese consumers ........................................................6
    Implications for NY Deli....................................................................................................6
    Competitive Environment ....................................................................................................7
    Business Model ....................................................................................................................9
    The Team..............................................................................................................................9
    Competitive Advantages......................................................................................................9
    Business Proposal .............................................................................................................10
    Start-up requirements.....................................................................................................10
    Exit options......................................................................................................................11
    Company Overview & Strategy .............................................................................................12
    Name and Brand .................................................................................................................12
    Product Offerings ...............................................................................................................12
    Location..............................................................................................................................13
    Sourcing ..............................................................................................................................13
    Pricing ................................................................................................................................13
    Store Environment..............................................................................................................14
    Promotional and Advertising Strategy .............................................................................15
    Staffing Policy.....................................................................................................................15
    Learning from other successful staffing models .........................................................16
    Strategy for Entry and Growth...........................................................................................16
    Business Economics .............................................................................................................17
    Revenue Projections ..........................................................................................................17
    Profit & Loss Projections...................................................................................................19
    Pro Forma Cash Flow & Balance Sheet............................................................................20
    Break-even Analysis...........................................................................................................22
    Business risks ....................................................................................................................23
    Alternative Strategy............................................................................................................24
    Start-up requirements.....................................................................................................24
    Revenue Projections.......................................................................................................24
    Staffing Policy .................................................................................................................25
    Profit & Loss Projections ...............................................................................................26
    Appendix................................................................................................................................27
    Reference: None
    Description: 碩士
    國立政治大學
    國際經營管理碩士班(IMBA)
    95933047
    97
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0095933047
    Data Type: thesis
    Appears in Collections:[International MBA] Theses

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