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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/31355


    Title: 年長者入口網站事業計畫
    New business in Taiwan: 1399.com web portal site for the elders
    Authors: 呂婉蓉
    Contributors: 吳文傑
    Wu, Jack
    呂婉蓉
    Keywords: 網站
    Date: 2008
    Issue Date: 2009-09-14 09:51:08 (UTC+8)
    Abstract: 年長者入口網站事業計畫
    Abstract

    New business in Taiwan: 1399.com
    Web Portal Site for the Elders
    By
    Wan-Jung Lu

    This is a business plan for providing web portal site service to the late middle-aged and elders. First phase of this new business will focus in Taiwan. Future expansion to other Chinese-speaking territories is also possible.
    Researches about internet usage in Taiwan as well as aging society trend all over the world all show huge potential for the late middle-aged or even elder generation to go online. Current portal site service in Taiwan, for example Yahoo, doesn’t fit into the needs of these users. 1399’s new business is to utilize technology to provide friendly portal service to the late-middle aged and the elder generation. As a portal site, 1399 will help easy and fast search as well as being a platform for internet communities. As long as the community is formed on the website, 1399 will be able to generate income by selling online advertisements and charging commissions of online shopping center.
    This business plan includes data from major internet research institute, Taiwan Network Information Center, to indicate the growing trend of middle-aged and elder population going online. This plan also shows detailed execution plan for launching this new business in Taiwan.
    TABLE OF CONTENTS
    I. Executive Summary 1
    II. General Company Description 7
    Business and our company 3
    Mission Statement 8
    Business Philosophy 10
    Company Strength and Core Competence 11
    Business model 12
    Company Goals and Objectives 13
    Legal Form of ownership 13
    III. Products and Services 15
    Product 15
    Benefits to customers 19
    IV. Marketing Plan 21
    Market research 21
    Reference data 21
    Industry 23
    Economics 26
    Competition 29
    Potential risks: 33
    Marketing Strategy 34
    V. Operational Plan 42
    VI. Milestone 46
    VII. Financial Plan 47
    VIII. Capitalization 49
    IX. Appendices 51
    Description: 碩士
    國立政治大學
    國際經營管理碩士班(IMBA)
    96933006
    97
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0096933006
    Data Type: thesis
    Appears in Collections:[國際經營管理英語碩士學程IMBA] 學位論文

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