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    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/32289


    Title: 中國與瑞典之電子商務比較研究
    The Comparison of E-commerce in China and Sweden
    Authors: 康熙華
    Marcus,Olov Kateby
    Contributors: 黃仁德
    Hwang ,Jen-Te
    康熙華
    Marcus,Olov Kateby
    Keywords: 電子商務
    網際網路
    中國
    瑞典
    E-commerce
    Internet
    China
    Sweden
    Date: 2006
    Issue Date: 2009-09-14 13:35:36 (UTC+8)
    Abstract: The purpose of this master thesis “The Comparison of E-commerce in China and Sweden” is to investigate if there is evidence to suggest that there are differences between
    Chinese internet users and Swedish internet users attitude, values and actions in relation to e-commerce. To increase the knowledge and identify differences that could be of
    service for Chinese/Swedish internet shops that would like to expand to the Swedish/Chinese market. Or for Chinese/Swedish internet shops that just learn more about their own home market.
    The investigation was made in the form of internet questionnaire directed toward Chinese and Swedish internet users. The total number of respondents where 298, with
    149 respondents from each country.
    Among the major findings was that Chinese internet users thinks that a low price is more important then their Swedish counterparts and Swedish internet users thinks that
    security is a more important issue then the Chinese internet users. Chinese internet users also shows a tendency to be more nationalistic in their attitudes to e-commerce.
    Internet and e-commerce is a fast changing field and the number of Chinese internet users is growing extremely fast. While the Swedish internet users is more a mature community.
    The Chinese internet community will soon be the biggest in the world, and a hugh market for internet shops. This makes the questions that this master thesis is investigating
    important. The final part of the thesis contains practical policy recommendations for internet shops that want to expand to China from Sweden or from a Sweden to China.
    The purpose of this master thesis “The Comparison of E-commerce in China and Sweden” is to investigate if there is evidence to suggest that there are differences between
    Chinese internet users and Swedish internet users attitude, values and actions in relation to e-commerce. To increase the knowledge and identify differences that could be of
    service for Chinese/Swedish internet shops that would like to expand to the Swedish/Chinese market. Or for Chinese/Swedish internet shops that just learn more about their own home market.
    The investigation was made in the form of internet questionnaire directed toward Chinese and Swedish internet users. The total number of respondents where 298, with
    149 respondents from each country.
    Among the major findings was that Chinese internet users thinks that a low price is more important then their Swedish counterparts and Swedish internet users thinks that
    security is a more important issue then the Chinese internet users. Chinese internet users also shows a tendency to be more nationalistic in their attitudes to e-commerce.
    Internet and e-commerce is a fast changing field and the number of Chinese internet users is growing extremely fast. While the Swedish internet users is more a mature community.
    The Chinese internet community will soon be the biggest in the world, and a hugh market for internet shops. This makes the questions that this master thesis is investigating
    important. The final part of the thesis contains practical policy recommendations for internet shops that want to expand to China from Sweden or from a Sweden to China.
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    Description: 碩士
    國立政治大學
    中國大陸研究英語碩士學程(IMCS)
    94925041
    95
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0094925041
    Data Type: thesis
    Appears in Collections:[中國大陸研究英語碩士學程(IMCS)] 學位論文

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