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    Title: 兩岸新聞交流之模式與挑戰:以東森電視公司為例
    Modes of and challenges to the cross-strait news exchanges: A Case study of the eastern broadcasting company
    Authors: 祝仲康
    Zhu, Zhong Kang
    Contributors: 耿 曙
    Keng, Shu
    祝仲康
    Zhu, Zhong Kang
    Keywords: 兩岸新聞交流
    交流模式
    交流挑戰
    東森電視公司
    大陸電視台
    新聞報導
    the cross-Strait news exchanges
    news exchange modes
    exchange challenges
    EBC (the Eastern Broadcasting Company)
    the mainland TV stations
    news coverage and report
    Date: 2007
    Issue Date: 2009-09-14 13:36:36 (UTC+8)
    Abstract: 兩岸新聞交流密切且頻繁,但是總因政治之故而蒙上陰影並益顯複雜,因此不失為一研究之好題材。學界與坊間不乏與此有關之文獻,惜乎大抵以報紙間之交流為主,至於電視台之交流則僅聊備一格。為補遺珠之憾兼鼓勵來者,本作者嚐試一探究竟,並尋求改善交流之道與化解挑戰之方。
    本研究係以東森電視公司之新聞部為研究單位。方法則為深度訪談,資料蒐集與分析以及文獻回顧。
    文分五章,計為:緒論,文獻回顧,交流模式,交流挑戰,結論與建議。
    東森與大陸之間的新聞交流密切、多樣且規律。惟其品質與內容深受政治影響,尤以大陸之影響為最。
    展望未來,台灣媒體需“寄希望於大陸當局”,則兩岸新聞交流之正常化庶幾有望。
    Though close and frequent, the cross-strait news exchanges are shrouded and made complicated by politics, which makes it a good topic for scholars to research. Articles and papers related to it are many. However, exchanges in newspaper sector are what people are interested in, those in TV sector are largely ignored. To make the picture more complete and encourage potential researchers, this writer tries to explore the modes of and challenges to the cross-strait news exchanges in TV outlets, and to find ways to better the exchanges and ease those challenges.
    Methodology for conducting this research comprises 3 measures: the in-depth interview, data analysis and literature review.
    This thesis consists of five chapters: introduction, literature review, modes of news exchanges, challenges to news exchanges and conclusion.
    News exchanges between EBC and the mainland are close, diverse and regular. However, the quality and contents of the exchanges are heavily influenced by political consideration coming largely from the mainland side.
    Looking into the future, Taiwan media should “rest hopes upon CPC” to normalize the cross-strait news exchanges.
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    Description: 碩士
    國立政治大學
    中國大陸研究英語碩士學程(IMCS)
    95925007
    96
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0095925007
    Data Type: thesis
    Appears in Collections:[中國大陸研究英語碩士學程(IMCS)] 學位論文

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