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    政大機構典藏 > 傳播學院 > 廣告學系 > 學位論文 >  Item 140.119/33118
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/33118


    Title: 組織表現歷史、和解與防衛策略及回應一致性對組織形象修復之效果研究
    Authors: 張硯迪
    Contributors: 黃懿慧
    張硯迪
    Keywords: 組織表現歷史
    和解
    防衛
    一致性
    效果研究
    公共關係
    危機
    Date: 2006
    Issue Date: 2009-09-17 15:32:48 (UTC+8)
    Abstract: 台灣地區的公共關係學界相當缺乏效果研究之文獻,故本研究嘗試以實驗法進行危機溝通之效果研究。本研究採2(組織表現歷史的正/負)X 2(和解/防衛策略)X 2(回應的一致/不一致)三因子受試者間設計。研究發現,組織表現歷史的正/負,在組織遭遇危機時對於,組織聲譽會有很大的影響,擁有越正面的組織表現,則組織越易修復形象;另外,當組織分為兩階段回應時,第二階段的回應策略,將對組織聲譽產生較大的影響;回應的一致性之主效果在本研究中則為產生顯著影響。

    除了三自變項的主效果外,本研究亦探討變項間之交互作用,研究發現組織表現歷史將調節第一階段的和解/防衛策略對組織聲譽的影響,此外,組織表現歷史也會調節回應一致性效果對於組織聲譽的影響。
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    祝建華(2001):《中文傳播研究之理論化與本土化:以受眾及媒介效果的整合理論為例》,新聞學研究第六十八期,頁1-22。
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    三、網路資料
    <大學生16.9%服提神解勞劑 33%喝酒47%有傷心事怎麼啦﹖
    國防醫學院調查結果:知識水準高的大學生反較不具健康觀念>,聯合知識庫(1992年3月9日),上網日期:2006年4月31日,取自http://udndata.com/library/
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    上網日期:2006年6月25日,取自
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    <Media到ME-dia!>(Udn行銷創意家)
    上網日期:2006年6月26日,取自
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    Description: 碩士
    國立政治大學
    廣告研究所
    93452006
    95
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0093452006
    Data Type: thesis
    Appears in Collections:[廣告學系] 學位論文

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