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    政大機構典藏 > 傳播學院 > 廣告學系 > 學位論文 >  Item 140.119/33144
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/33144


    Title: 贊助活動與贊助品牌間的一致性
    Authors: 陳芯佩
    Contributors: 郭貞
    陳芯佩
    Date: 2002
    Issue Date: 2009-09-17 15:35:52 (UTC+8)
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    黃見雯(2001):《廣告基調與媒體內容基調一致性對廣告效果之影響-媒體內容觀賞涉入及自我概念一致性干擾效果之研究》。私立元智大學管理研究所碩士論文。
    別蓮蒂(2002):《公益行銷效益評估-明碁兒福活動合作案剖析》。第十屆中華民國廣告暨公共關係學術與實務研討會論文。
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    Description: 碩士
    國立政治大學
    廣告研究所
    91
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G91NCCU0112012
    Data Type: thesis
    Appears in Collections:[廣告學系] 學位論文

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