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    政大機構典藏 > 傳播學院 > 廣告學系 > 學位論文 >  Item 140.119/33144
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/33144

    Title: 贊助活動與贊助品牌間的一致性
    Authors: 陳芯佩
    Contributors: 郭貞
    Date: 2002
    Issue Date: 2009-09-17 15:35:52 (UTC+8)
    Reference: 林意慈(1998):《從閱聽眾認知基模看性訴求電視廣告效果》。國立中正大學電訊傳播研究所碩士論文。
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    Description: 碩士
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G91NCCU0112012
    Data Type: thesis
    Appears in Collections:[廣告學系] 學位論文

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