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    Title: 贊助活動與贊助品牌間的一致性
    Authors: 陳芯佩
    Contributors: 郭貞
    陳芯佩
    Date: 2002
    Issue Date: 2009-09-17 15:35:52 (UTC+8)
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    別蓮蒂(2002):《公益行銷效益評估-明碁兒福活動合作案剖析》。第十屆中華民國廣告暨公共關係學術與實務研討會論文。
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    Description: 碩士
    國立政治大學
    廣告研究所
    91
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G91NCCU0112012
    Data Type: thesis
    Appears in Collections:[Department of Advertising] Theses

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