政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/33177

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Title:	台灣數位無線電視共同傳輸公司的建構內涵與發展類型：一個新制度論觀點的探究
Authors:	李洋 Lee，Yang
Contributors:	曾國峰程宗明李洋 Lee，Yang
Keywords:	新制度論數位無線電視共同傳輸公司共同營運公司公共廣電媒體 New Institutionalism Digital terrestrial television Transmission Company public service broadcasting.
Date:	2003
Issue Date:	2009-09-17 15:41:46 (UTC+8)
Abstract:	做為新制度流派之一的歷史制度論認為：一政策的成形，乃為情境中各要角(actor)勢力的競逐過程。研究者則在探討，做為競逐場域的共同傳輸公司，各要角勢力的競逐態勢，又將對未來台灣數位無線電視的樣貌，產生什麼樣的影響？本研究提出，要探討台灣共同傳輸公司的建構意涵，需回到歐洲公共廣電媒體數位化的發展脈絡進行考察，並再回到台灣的情境脈絡中，定義共同傳輸公司於台灣的建置意涵為何。研究者從八國（英國、瑞典、西班牙、法國、荷蘭、芬蘭、愛爾蘭、義大利）歐洲公共廣電媒體數位化的過程，歸納出三套共同傳輸公司的類型，包括：「既有獨佔型」、「準公共事業型」，及「市場競爭型」。本研究除分析這三種傳輸公司類型移植台灣的意義為何，並進一步評估其移植的可行性。另外，本研究亦針對共同傳輸公司議題，對未來「NCC作用法」的修法方向提出建議。 The goal of Historical Institutionalism is one of the sects of New Institutionalism. It focus on finding, measuring and tracing patterns and sequences of social, political, economic behavior and change across time and space. Historical Institutionalism argue that the actors involved in the social context are the important variables for understanding political outcomes. This study try to find out the process of transmission company construction in Taiwan based on the viewpoint of historical institutionalism. Taiwan government plans to switch of the analog terrestrial television before 2010. Government try to stop the vertical integration of terrestrial television. Then also plan to construct the transmission company. This study compares with the process of digitalization of European public service broadcasting, and typologies 3 forms of transmission company, including ‘Existing-monopoly Type’, ‘Quasi-public service Type’ and ‘Market-competition Type’. After that, continuing thinking about the adaptability of three types in Taiwan. And also interprets the connotation of development of transmission company in Taiwan.
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Description:	碩士國立政治大學廣播電視學研究所 92453004 92
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0924530042
Data Type:	thesis
Appears in Collections:	[Department of Radio & Television & Graduate Program] Theses

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