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|Title: ||消費者對基因改造食品之願付溢價分析: 以餵食基因改造飼料鮭魚為例|
Evaluating Consumers' Willingness to Pay a Premium for Non-Genetically Modi¯ed Foods: A Case Study of GM-fed Salmon
|Issue Date: ||2009-09-17 18:49:18 (UTC+8)|
Moon (2001)、Chern et al. (2002)和Fu (2004)，都是將兩個研究目的
Previous researchers, such as Moon (2001), Chern et al. (2002), and Fu et al.
(2004), attempted to analyze consumer preference toward genetically modi¯ed pro-
duces and to estimate a willingness to pay for them. These two objectives, however,
have been conducted separately and therefore are de¯cient in statistically e±ciency.
An integrated technique is introduced to understand how consumers in Taiwan
perceive genetically modi¯ed produce as well as how much they are willing to pay
a premium simultaneously. Apart from improving statistical e±ciency, this newly
proposed method also considers the possibility that consumers might be willing to
any price if he/she strongly prefer this goods. Higher precision is expected under
To investigate how public perceive genetically modi¯ed salmon, Center for Sur-
vey Research, Academia Sinica, conducted a telephone survey to Taiwanese con-
sumers in 2003. Our study indicates that consumers are willing to pay a premium,
about 12% of the average market price, for non-GM-fed salmon rather than GM-fed
counter part. Moreover, the way consumers think of the risk regarding GM food,
how much they know about GM food, and their age will all in°uence their consump-
tion tendency and willingness to pay.
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|Source URI: ||http://thesis.lib.nccu.edu.tw/record/#G0943540071|
|Data Type: ||thesis|
|Appears in Collections:||[統計學系] 學位論文|
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