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    政大機構典藏 > 商學院 > 統計學系 > 學位論文 >  Item 140.119/33924
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/33924


    Title: 消費者對基因改造食品之願付溢價分析: 以餵食基因改造飼料鮭魚為例
    Evaluating Consumers' Willingness to Pay a Premium for Non-Genetically Modi¯ed Foods: A Case Study of GM-fed Salmon
    Authors: 林辰彥
    Contributors: 江振東
    林辰彥
    Keywords: 願付價格
    加速失敗模型
    WTP
    AFT model
    Date: 2006
    Issue Date: 2009-09-17 18:49:18 (UTC+8)
    Abstract: 以往對於消費者對基因改造食品偏好及願付價格估計之研究,如
    Moon (2001)、Chern et al. (2002)和Fu (2004),都是將兩個研究目的
    分開個別處理,因此就統計的觀點來說,這樣的分析方式是比較缺乏
    效率的。
    本研究中提出一個整合式的分析方式,來分析台灣消費者對於基
    因改造食品的偏好以及願付溢價。本方法除了增進統計效率外,也同
    時納入願付價格分析中可能遇到因為受訪者對該財貨有強烈偏好,對
    於該財貨有再高價格都願意支付的傾向,因此預期本方法將可提供更
    高的準確度。
    為了研究台灣民眾對基因改造鮭魚的認知行為,中央研究院調查
    研究專題中心在2003 年進行了全台的電話訪問。而本研究發現台灣消
    費者願意多付目前平均市價之12%來購買非基因改造飼料餵食之鮭
    魚。此外,消費者本身對於基因改造科技的看法、對基因改造科技的
    了解、以及消費者的年齡將扮演影響消費偏好以及願付溢價的高低之
    重要因素。
    Previous researchers, such as Moon (2001), Chern et al. (2002), and Fu et al.
    (2004), attempted to analyze consumer preference toward genetically modi¯ed pro-
    duces and to estimate a willingness to pay for them. These two objectives, however,
    have been conducted separately and therefore are de¯cient in statistically e±ciency.
    An integrated technique is introduced to understand how consumers in Taiwan
    perceive genetically modi¯ed produce as well as how much they are willing to pay
    a premium simultaneously. Apart from improving statistical e±ciency, this newly
    proposed method also considers the possibility that consumers might be willing to
    any price if he/she strongly prefer this goods. Higher precision is expected under
    this scenario.
    To investigate how public perceive genetically modi¯ed salmon, Center for Sur-
    vey Research, Academia Sinica, conducted a telephone survey to Taiwanese con-
    sumers in 2003. Our study indicates that consumers are willing to pay a premium,
    about 12% of the average market price, for non-GM-fed salmon rather than GM-fed
    counter part. Moreover, the way consumers think of the risk regarding GM food,
    how much they know about GM food, and their age will all in°uence their consump-
    tion tendency and willingness to pay.
    Reference: Alberini, A. (1995) \E±ciency vs. Bias of Willingness-to-Pay Estimates: Bivariate
    and Interval-Data Models," Journal of Environmental Economics and Man-
    agement, 29: 169-180.
    Bateman, I. (2002) Economic Valuation with Stated Preference Techniques : a
    Manual, Edward Elgar Pub.
    Bishop, R.C., and Heberlein T.A. (1979) \Measuring Values of Extramarket Goods:
    Are Indirect Measure Biased?" American Journal of Agricultural Economics,
    61: 926-930.
    Boccaletti, S., and Moro, D. (2000) \Consumer Willingness-to-Pay for GM Food
    Product in Italy," AgBioForum, 3: 257-267.
    Chern, W.S., Rickertsen, K., Tsuboi, N. and Fu, T.T. (2002) \Consumer Ac-
    ceptance and Willingness to Pay for Genetically Modi¯ed Vegetable Oil and
    Salmon: A Multiple-Country Assessment," AgBioForum, 5: 105-112.
    Cook, R.D., and Weisberg, S. (1982) Residuals and In°uence in Regression, Lon-
    don: Chapman and Hall.
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    Fu, T.T., Chuang, C.C, and Chen, C.W. (2004) \Consumer Preference and Will-
    ingness to Pay for Genetically Modi¯ed Salmon in Taiwan," Survey Research,
    15: 61-86.
    Fu, T.T., and Jan, M.S. (2006) \Willingness to Pay for Genetic Testing in Taiwan,"
    Proceedings of the Taiwan Genomic Survey conference, Taipei, Taiwan.
    Hanemann, W.M. (1984) \Welfare Evaluation in Contingent Valuation Experiment
    with Discrete Response," American Journal of Agricultural Economics, 66:
    332-341.
    Hanemann, W.M., Loomis, J., and Kanninen, B. (1991) \Statistical E±ciency
    of Doubled-Bounded Dichotomous Choice Contingent Valuation," American
    Journal of Agricultural Economics, 73: 1255-1263.
    Herriges, J.A., and Shogren, J.F. (1996) \Starting Point Bias in Dichotomous
    Choice Valuation with Follow-Up Questioning," Journal of Environmental
    Economics and Management, 30: 112-131.
    Jan, M.S., Fu, T.T., and Huang, C.L. (2005) \Willingness to Pay for Low-Lung-
    Cancer-Risk Cigarettes in Taiwan," Health Economics, 14: 55-67
    Kaneko, N. and Chern, W.S. (2005) \Willingness to Pay for Genetically Modi¯ed
    Oil, Corn°akes, and Salmon: Evidence from a U.S. Telephone Survey," Journal
    of Agricultural and Applied Economics, 37: 701-719.
    Lai, W.R. (2006) \Evaluation of Willingness to Pay under Double-Bounded Di-
    chotomous Choice Model-Joint Estimation of Two Non-Market Goods," un-
    published master thesis, National Chengchi University.
    Moon, W., and Balasubramanian, S.W. (2001) \Public Perception and Willingness-
    to-Pay a Premium for Non-GM Foods in the US and UK," AgBioForum, 4:
    221-231.
    Riddel, M., and Loomis, J. (1998) \Joint Estimation of Multiple CVM Scenario
    under a Double Bound Questioning Format," Environmental and Resource
    Economics, 12: 77-98
    Turnbull, B.W. (1976) \The Empirical Distribution Function with Arbitrarily
    Grouped Censored and Truncated Data," Journal of the Royal Statistical So-
    ciety, Series B, 38: 290-295.
    International Service for the Acquisition of Agri-Biotech Applications (2006). GM
    Crops: The ¯rst Ten Years- Global Socio-Economic and Environmental Im-
    pact, from http://www.isaaa.org.
    Description: 碩士
    國立政治大學
    統計研究所
    94354007
    95
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0943540071
    Data Type: thesis
    Appears in Collections:[統計學系] 學位論文

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