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    政大機構典藏 > 商學院 > 統計學系 > 學位論文 >  Item 140.119/33924
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/33924

    Title: 消費者對基因改造食品之願付溢價分析: 以餵食基因改造飼料鮭魚為例
    Evaluating Consumers' Willingness to Pay a Premium for Non-Genetically Modi¯ed Foods: A Case Study of GM-fed Salmon
    Authors: 林辰彥
    Contributors: 江振東
    Keywords: 願付價格
    AFT model
    Date: 2006
    Issue Date: 2009-09-17 18:49:18 (UTC+8)
    Abstract: 以往對於消費者對基因改造食品偏好及願付價格估計之研究,如
    Moon (2001)、Chern et al. (2002)和Fu (2004),都是將兩個研究目的
    研究專題中心在2003 年進行了全台的電話訪問。而本研究發現台灣消
    Previous researchers, such as Moon (2001), Chern et al. (2002), and Fu et al.
    (2004), attempted to analyze consumer preference toward genetically modi¯ed pro-
    duces and to estimate a willingness to pay for them. These two objectives, however,
    have been conducted separately and therefore are de¯cient in statistically e±ciency.
    An integrated technique is introduced to understand how consumers in Taiwan
    perceive genetically modi¯ed produce as well as how much they are willing to pay
    a premium simultaneously. Apart from improving statistical e±ciency, this newly
    proposed method also considers the possibility that consumers might be willing to
    any price if he/she strongly prefer this goods. Higher precision is expected under
    this scenario.
    To investigate how public perceive genetically modi¯ed salmon, Center for Sur-
    vey Research, Academia Sinica, conducted a telephone survey to Taiwanese con-
    sumers in 2003. Our study indicates that consumers are willing to pay a premium,
    about 12% of the average market price, for non-GM-fed salmon rather than GM-fed
    counter part. Moreover, the way consumers think of the risk regarding GM food,
    how much they know about GM food, and their age will all in°uence their consump-
    tion tendency and willingness to pay.
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    Boccaletti, S., and Moro, D. (2000) \Consumer Willingness-to-Pay for GM Food
    Product in Italy," AgBioForum, 3: 257-267.
    Chern, W.S., Rickertsen, K., Tsuboi, N. and Fu, T.T. (2002) \Consumer Ac-
    ceptance and Willingness to Pay for Genetically Modi¯ed Vegetable Oil and
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    ingness to Pay for Genetically Modi¯ed Salmon in Taiwan," Survey Research,
    15: 61-86.
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    Jan, M.S., Fu, T.T., and Huang, C.L. (2005) \Willingness to Pay for Low-Lung-
    Cancer-Risk Cigarettes in Taiwan," Health Economics, 14: 55-67
    Kaneko, N. and Chern, W.S. (2005) \Willingness to Pay for Genetically Modi¯ed
    Oil, Corn°akes, and Salmon: Evidence from a U.S. Telephone Survey," Journal
    of Agricultural and Applied Economics, 37: 701-719.
    Lai, W.R. (2006) \Evaluation of Willingness to Pay under Double-Bounded Di-
    chotomous Choice Model-Joint Estimation of Two Non-Market Goods," un-
    published master thesis, National Chengchi University.
    Moon, W., and Balasubramanian, S.W. (2001) \Public Perception and Willingness-
    to-Pay a Premium for Non-GM Foods in the US and UK," AgBioForum, 4:
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    pact, from http://www.isaaa.org.
    Description: 碩士
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0943540071
    Data Type: thesis
    Appears in Collections:[統計學系] 學位論文

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