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    政大機構典藏 > 商學院 > 資訊管理學系 > 學位論文 >  Item 140.119/35245
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/35245

    Title: 具可靠度及穩健考量的新產品全球運籌模式之探討
    A Reliable and Robust Model for Global Logistic Systems in New Product Development
    Authors: 林尚達
    Lin, Shang Da
    Contributors: 林我聰
    Lin, Woo Tsong
    Lin, Shang Da
    Keywords: 新產品
    New Product
    Global Logistics
    Mixed Integer Linear Program
    Robust Optimization
    Date: 2006
    Issue Date: 2009-09-18 14:32:15 (UTC+8)
    Abstract: 在全球化的環境下推出新產品,企業除了面臨隨著產品生命週期改變的顧客需求以及成本上的不確定因素外,同時還必須考量全球營運帶來的種種挑戰。
    許多供應鏈管理數量模式相關文獻針對全球運籌、新產品供應鏈等議題多有所探討,利用數量模式的計算以反應真實世界中的種種不確定性,讓管理者在供應鏈策略規劃時有所依據,但卻少有同時探討全球運籌以及新產品供應鏈的相關文獻。學者Butler, Ammons, and Sokol認為過去新產品供應鏈模式忽略了新產品將有可能無法存活下來的情形,因此發展一套新產品供應鏈模式,使新產品供應鏈能夠順利從上市成長到成熟階段,並利用此模式決定新設施、新機器購入的時機。
    When putting out new products under the environment of globalization, enterprise not only faces the uncertain factors in the demand of the customers and the costs that change with product life cycles, but considers all sorts of challenges which come with global operation.
    Many researches into supply chain quantitative model that probe into global logistics and the new product supply chain employ the quantitative model to reflect all sorts of uncertainty in the real world. They provide managers with the basis for the supply chain strategy and management. But few researches discuss about the global logistics and the new product supply chain simultaneously. Bulter, Ammons, and Sokol argue that the model of new product supply chain of the past neglects the condition which new products may not survive. Thus they developed a new product supply chain model to enable new products to launch the market and grow to maturity as well as decide when to purchase new supply chain facilities and equipments.
    This research which extends the new product supply chain model of Bulter et al. considers issues on global logistics from a more integrated view. First of all, it solves the global logistic settings problem in new product development by means of mixed-integer linear programming. Secondly, it uses the scenario-based robust optimization to lower the risk in the supply chain design. Then it adds the reliability calculation to make up for the gap between the plan and the real operation. At last it calculates and analyzes the quantitative model on the basis of the case data. This research establishes a methodology for decision makers to apply to plan and analyzing their new product supply chain when they make the global arrangement of new products.
    Reference: 中文部分:
    2.巫宗融譯, R.G. Cooper著,2000,新產品完全開發手册:如何在新產品戰爭中勝出,遠流出版社。
    4.張心馨、詹進勝,2000,『企業國際化在全球運籌與供應鏈管理之整合發展研究』,中華管理評論-國際網路期刊 (Web of Journal Chinese Mgt. Review), 3(4),第93-110頁。
    8.黃貝玲,2002,『全球運籌管理之概念解析與發展趨勢』,eBusiness Executive Report,2002-6月,第8~19頁。
    9.劉啟川,2006,『DFSS 應用在新產品開發模式之研究與探討』,中原大學工業工程所論文。
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    Description: 碩士
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0094356026
    Data Type: thesis
    Appears in Collections:[資訊管理學系] 學位論文

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