English  |  正體中文  |  简体中文  |  Post-Print筆數 : 20 |  Items with full text/Total items : 90029/119959 (75%)
Visitors : 24032181      Online Users : 267
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/35455


    Title: 台灣線上音樂營運模式之探索
    Authors: 白紀齡
    Contributors: 于卓民
    白紀齡
    Keywords: 商業模式
    線上音樂
    營運模式
    唱片工業
    business model
    Date: 2006
    Issue Date: 2009-09-18 15:04:04 (UTC+8)
    Abstract: 隨著資訊通訊科技的全球化發展,讓世人見識到了許多且頻繁的「創造性破
    壞」的經濟活動,特別是在商品以「內容」型態呈現且「載具」可數位化的領域裡,因為,這同時隱含了消費者「複製能力」的提升,而其中最具代表性也最引起關注莫過於台灣唱片工業所受到的衝擊。
    現今,台灣唱片工業面臨的三難局面:如影隨形的盜版問題因為科技的進步而產生了「質」與「量」的改變,非法的線上音樂業者與善用複製能力的消費者後來居上;市場萎縮與電子商務「去中間化」的雙重打擊重創了實體通路系統;合法的線上音樂業者至2006年所能提供的年產值僅新台幣4.8億。相對於唱片工業由100億台幣的市場規模驟降至20億台幣,如何存活,將是這個產業的所有參與者須共同面對的難題。本研究試圖尋求一個符合唱片工業現況且能順應未來線上音樂發展的營運模式,以維繫音樂產業價值鏈上的主要參與者之間的夥伴關係、協同商務關係與彼此核心能力如何互補、銜接以及最後的利潤分享,讓這個符合現況且能順應未來發展的營運模式啟動。
    當產業的營運模式一旦展開,會有許多不同的以公司型態出現的個別參與者在其中,而其中的每一家公司或許又擁有數個不通焦點的商業模式,從顧客端角度來看,價值的來源往往是由一群公司所組成的價值網絡所提供,組織與組織之間,甚至行業與行業之間的界線已漸趨模糊,以營運模式作為分析的單位,可以跨越組織與產業的界線。商業模式概念、以情境模擬為基礎的營運模式改變方法,可幫助企業培養創造力、競爭優勢,並透過商業模型之組合與模擬,增進對產業未來的理解與掌握,讓台灣的唱片工業無懼於釋出內容;線上音樂業者無懼於開創新服務,進而提供可依循發展的生存之道。
    Reference: 中文部份:
    劉楚慧(2006),資策會MIC網路娛樂市場年度調查, 台北: 資策會。
    英文部份:
    Amit, R. and Zott, C. (2001),“Value creation in E-business”, Strategic Management Journal, Vol.22, No. 6-7, pp. 493-520.
    Auer, C. and Follack, M. (2002),“Using action research for gaining competitive advantage out of the internet’s impact on existing business models”, in Loebbecke, C., Wigard, R.T., Gricar, J., Pucihar, A. and Lenart, G. (Eds), Proceedings of the 15th Bled Electronic Commerce Conference—e-Reality: Constructing the e-Economy, Vol. 1: Research, Bled, 17-19 June, pp.767-784.
    Burt, Ronald S. (1992). Structural Holes : The Social Structure of Competition , Cambridge, MA: Harvard University Press.
    Chesbrough, H. and Rosenbloom, R. S. (2000). “The Role of the Business Model in capturing value from innovation: Evidence from XEROX Corporation’s Technology Spinoff Companies”, Boston, MA: Harvard Business School.
    Kulatilaka, N. and Venkatraman, N. (2001). “Strategic options in the digital era”, Business Strategy Review, Vol. 12, No. 4, pp. 7-15.
    Lumpkin, G.T. and Dess, G. G. (2004),“E-business strategies and Internet business models: How the Internet adds value”, Organizational Dynamics, Vol.33, No. 2, pp.161-173.
    Magretta, J. (2002), “Why business models matter”, Harvard Business Review, Vol. 80, No.5, pp. 86-92.
    Mitchell, D., Coles, C., Golisano, B.T., and Knutson, R.B. (2003), The Ultimate Competitive Advantage: Secrets of Continuously Developing a More Profitable Business Model, San Francisco, CA: Berrett-Koehler Publishers.
    Osterwalder, A. and Pigneur, Y. (2003), ”An ontology for e-business models.” in Value Creation from E-Business Models. W. Currie , ed., Frankfurt:Butterworth-Heinemann.
    Ostenwalder, A., Pigneur, Y., and C.L.Tucci (2005). “Clarifying Business Models: Origins, Present, and Future of the Concept”, Communications of AIS, Vol.15, pp.17-25.
    Pateli, A. and Giaglis, G. (2003), “A framework for understanding and analysing e-business models”, Proceedings of the 16th Bled Electronic Commerce Conference- eTransformation (CD-ROM), Bled, 9-11 June.
    Pateli, A. and Giaglis, G.(2005), ”Technology innovation-induced business model change:a contingency approach” ,Journal of Organizational Change Management, Vol. 18 No. 2, pp.167-183.
    Petrovic, O., Kittl, C. and Teksten, R. D. (2001), “Developing business models for eBusiness”, Proceedings of the International Conference on Electronic Commerce, October 4, Vienna. Available at: www.evolaris.ner/index_en.php/article/articleview/356/1/59/
    Porter, M. (1985), Competitive Advantage: Creating and Sustaining Superior Performance, NY: Free Press.
    Prahalad C.K. and Ramaswamy, V. (2000), “Co-opting customer competence”, Harvard Business Review, Vol. 78, No.1, pp.79-87.
    Pramataris, K., Papakiriakopoulos, D., Lekakos, G. and Mylonopoulos, N. (2001), “Personalized interactive TV advertising: the IMEDIA business model”, Journal of Electronic Markets, Vol. 11, No. 1, pp. 17-25.
    Senge, P. M. and Sterman, J. D. (1994),“System thinking and organizational learning: acting locally and thinking globally in the organization of the future”, in Modeling for Learning Organizations, Morecroft, J. D. and Sterman, J. D. (Eds), Portland, OR: Productivity Press, pp. 195-216.
    Timmers, P. (1998), “Business models for electronic markets”, Electronic Markets, Vol. 8, No. 2, pp. 3-8.
    參考網站:
    IFPI(International Federation of the Phonographic Industry財團法人國際唱片業交流基金會IFPI Members’ Foundation in Taiwan)
    http://www.ifpi.org.tw/
    IFPI digital music report(2006)
    http://www.ifpi.org/
    經濟部智財局
    http://www.tipo.gov.tw/
    行政院主計處
    http://www.dgbas.gov.tw/
    台灣證交所公開資訊觀測站
    http://newmops.tse.com.tw/
    Description: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    94932108
    95
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0094932108
    Data Type: thesis
    Appears in Collections:[經營管理碩士學程EMBA] 學位論文

    Files in This Item:

    File Description SizeFormat
    210801.pdf96KbAdobe PDF861View/Open
    210802.pdf181KbAdobe PDF1339View/Open
    210803.pdf243KbAdobe PDF1000View/Open
    210804.pdf235KbAdobe PDF2586View/Open
    210805.pdf184KbAdobe PDF1335View/Open
    210806.pdf281KbAdobe PDF3638View/Open
    210807.pdf275KbAdobe PDF1336View/Open
    210808.pdf221KbAdobe PDF1050View/Open
    210809.pdf202KbAdobe PDF1294View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback