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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/35461


    Title: 台灣產物保險業國際市場經營策略之研究
    A Study On Oversea Business Strategy In Taiwan Non-Life Insurance Industry
    Authors: 劉裕昌
    Liu,Yu Chang
    Contributors: 張士傑
    Chang,Shih Chieh   
    劉裕昌
    Liu,Yu Chang
    Keywords: 多國籍企業
    海外市場進入模式
    全球策略
    Multinational enterprise
    Market entry model
    Global strategy
    Date: 2006
    Issue Date: 2009-09-18 15:04:53 (UTC+8)
    Abstract: 台灣產險業在西元1991年後,配合台商產業外移擴張及政府南進與西向政策,紛紛於東南亞及中國大陸設立辦事處以服務台商。雖然產險業於海外設立據點已有十九年,但礙於各國保險法令規定及保險業投資限制,致使產險業在國際市場之經營迄今仍無重大突破。

    本研究將針對目前產險業在海外東南亞據點及未來最大之保險市場-中國作完整探討,對各國目前經濟成長、保險市場、外資投資保險法令、及台商在該國的投資狀況分析及歸納,以做為台灣產業未來在當地經營發展之參考。

    本研究文以日本產險業三井住友保險集團為比較模式,利用多國籍企業與海外市場進入模式,探討保守的日本保險公司如何在海外經營日商業務;進而以購併方式取得海外當地業務,以達到該公司全球策略願景。

    台灣產物保險業應根據海外各據點之資源及條件,運用本身的競爭優勢以及自己的需求到不同地區做投資佈局;台灣產險業未來全球佈局的考量應是市場重於成本。
    In view of Taiwanese enterprises’ expansion to world market since 1991 and government’s policy toward Southeast Asia and policy toward West Mainland China, Taiwan non-life insurance companies decided to go abroad to set up office for serving their clients. Although Taiwan non-life insurance companies have 19 years experience in exploring world market, however, they still have no breakthrough in overseas business.

    In this study, I will bring out my view for the operation of non-life insurance companies in Southeast Asia and Mainland China which will be the biggest market in the future. The analysis for countries economic growth, local insurance market, laws of foreign insurance company entry, Taiwanese enterprise investment is also presented in the study.

    In order to study Multination Enterprise & Overseas Market Entry Model, Mitsui Sumitomo Insurance Group is taken as a model to analyze how the conservative non-life Japanese insurance company expand their international business and write local accounts by merging to achieve their global perspective.

    By the analysis, we can find that Taiwan non-life insurance companies shall utilize their advantage and resource to explore their strategy in different countries. Basically, they shall center on market instead of cost when they build global strategy.
    Reference: ㄧ、中文參考文獻:
    (1)王維元(民89),台商海外營運環境不確定性之認知與因應風險管理策略之研究-以資訊電子業與紡織業赴大陸投資之例,政大博士論文。
    (2)司徒達賢(2003),策略管理案例解析,”觀念與實例” chapter2事業策略。
    (3)江生忠主編(2003,2004),中國保險發展報告,南開大學風險管理與保險學系主任。
    (4)林建智(民87),論保險業之營業範圍---兼評保險法138條之潛在缺失,保險期刊54期。
    (5)林建智(民87),保險業營業範圍之區隔與整合,政大法學評論59期。
    (6)林彩梅(1997),多國籍企業3rd,頁15-19。
    (7)林枝蒲(2004),台灣產物保險產業關鍵成功因素-策略矩陣分析法之應用,政大企研所
    (8)邱康夫(1989),多國籍企業經營chapter 2,頁13-15。
    (9)洪莉娟(2002),考量保險業加入國外投資之最佳組合,政大保研 。
    (10)洪雅萍(2002),我國保險業業務經營國際化之研究,逢甲保研所。
    (11)張紹勳(2004),台商國際化策略與進入模式互助之研究,政大企研。
    (12)楊雅蘭(1995),產物保險國際運作與國際保險計畫安排之研究,政大保研。
    (13)董惠人(成大94),蔡明田教授,進入模式與供應鏈整合對企業效能之影響,在國際環境中市場進入障礙,market entry strategy,entry barriers.
    (14)鄭美惠(2005),中國大陸保險監理裁量權牽繫市場開放ㄧ緒論中國大陸保險開放政策,保發會。
    (15)鄭濟世(2006, 6),我國加入WTO後保險業因應之道,保險專刊第60輯2000年6月7-2924。
    (16)蕭雅芳(2000,5),迎接WTO時代的保險經營策略,風險管理季刊第四期2000年5月29-3825。
    (17)賴麗華編譯(2004),Hordold D. Skipper,風險管理國際觀
    (18)中國保險年鑑(2004-2006)。
    (19)外國保險機構駐華代表機構管理辦法(2006),中國保監會公布。
    (20)越南保明保險 2005年報,越南保越保險VINAR 2005年報。
    (21)越南經貿暨投資環境參考資料(2006),經濟部國際貿易局。
    (22)越南投資法施行細則(2006,11),經濟部投資業務處駐胡志明市辦事處商務組。
    (23)越南保險法規及實行細則 2001/8/1修定版。
    (24)大陸保險市場概況2004年,財團法人保險業發展中心
    (25)中國保險監督管理委員會 http://www.circ.gov.cn/
    (26)三井住友網路 http://www.ms-ins.com/english/
    二.英文文獻:
    (1)Benfield(Sep,2006).China Insurance Market Review, Major Change, Rapid Growth.
    (2)Vietnam Investment Review(Jan 9-15,2006)
    (3)Mitsui Sumitomo website: http://www.ms-ins.com/English/
    (4)Charles W.L Hill/Gareth R.Jones(2004). Strategic Management Theory. (An Integration Approch). Strategy in Global Enviroment, pp. 259
    (5)Fred L Fly,Charles Richard,E Hattuick Business 2/e “an Integrative Approach” Chapter 8. Globle strategy
    (6)Bankok Insurance Association Annual report 2005.
    (7)Bankpost 2007 web. Research file Thailand
    (8)Piam Annual Report( 2005/2006 Jan) 31ST(34)Bank Negara Malaysia (Central Bank Malaysia)Annual Report 2006
    (9)Hitt/Ireland/Hoskission,,Stratagic Management “competitiveness and globalization.” Concepts Fifth , chapter8. International strategy p242-252
    (10)International Insurance Face Book 2006-2007 (http://www.internationalinsurance.org)
    (11)Root (1987) Internation envirment
    (12)Swiss Reinsurance Company 2006 Sigma
    (13)Insurance Bureau Philippines web
    (14)Mitsui Sumitomo Insurance (Malaysia)2005 Annual Report
    (15)Aviva Insurance Berhad 2005 Annual Report
    (16)Baoviet Insurance Company Vietnam 2005 Annual Report
    (17)Baoming Insurance Company Vietnam 2005 Annual Report
    (18)National Statistics Bureau Philippines
    Description: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    94932228
    95
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0094932228
    Data Type: thesis
    Appears in Collections:[經營管理碩士學程EMBA] 學位論文

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