English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 92429/122733 (75%)
Visitors : 26283403      Online Users : 392
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/35756


    Title: 女性消費者對day Spa商店印象與再購意願之研究
    Authors: 賴威嬑
    Contributors: 朱文增
    賴威嬑
    Keywords: 再購意願
    商店印象
    day Spa
    Date: 2005
    Issue Date: 2009-09-18 15:56:40 (UTC+8)
    Abstract: 生活不只是活著,還必須要幸福,而Spa這一行正是製造身心靈放鬆的幸福感產業。藉由特殊的造景、優美的音樂、芳香的精油與專業人員的按摩手法,使人們得以沉澱心靈,遠離煩囂的都市,重新達到身、心、靈的平衡狀態。
    台灣Spa產業中為數最多的day Spa,主要位在都會區,提供忙碌的都市人一個無壓力的空間,使消費者不需要舟車勞頓,就能在一天內享受到各式各樣的Spa服務。本研究即在探討消費者對都會型Spa的商店印象與再度光臨的意願,希望研究結果能作為Spa業者提升顧客再度光臨意願的參考。研究中對商店印象的定義採用「適當性-重要性」模型(Cohen,Fishbein,and Ahtola,1972),以Likert五點量表將重要性與滿意度評分乘積後來代表消費者對商店印象好壞,然後用各種統計方法來分析人口統計變數、商店印象、消費行為與再購意願之間的關係,研究結果發現:
    1. 女性消費者對day Spa商店印象可分成商品、服務、空間三個構面。
    2. 人口統計變數對於商店印象有顯著差異,且有顯著集群類型:年齡30歲以上、已婚族群屬於高評價集群。
    3. 人口統計變數對於消費行為有顯著差異:年齡較長者喜歡單獨消費且消費頻率較高,收入較高者每次消費時間長、消費單價高。
    4. 人口統計變數對再購意願有顯著差異:年齡與月收入較高者,再購意願較強。
    5. 商店印象與再購意願有顯著相關,且再購意願有顯著商店印象集群類型:印象評價高的集群再購意願越強。
    6. 消費行為有顯著商店印象集群類型:攜伴一同消費屬於低印象評價集群。
    7. 消費行為對於再購意願有顯著相關:消費頻率越高、每次消費時間長、消費單價高者再購意願越強。
    關鍵字:day Spa、商店印象、再購意願
    Life is not merely being alive, but being well. Spa is the industry that relaxes your body and mind and makes the happy feeling at the same time. Through affiliations of the special scenery, the exquisite music, the fragrant essential oil, and the specialist's massage technique, Spa enables people to precipitate the mind, and to reach the equilibrium of the body, the heart, and the spirit.
    Day Spa is the main Spa in Taiwan, which located in metropolis, provides people a non- pressure space. It won’t take you much time(no more than one day) to enjoy all kinds of service in day Spa. This research was to find out the relationship between female consumers’ store image and repurchase intention about day Spa. According to the study outcomes, some concrete suggestions were made as references for day Spa business to improve female consumers’ repurchase intention. The major results in this research are summarized as follows:
    1. The store image of day Spa in Taiwan included three important dimensions:goods, service, and space.
    2. The variables of customers’ population statistics showed significant difference in the customers’ store image, consumer behavior, and repurchase willing.
    3. The variables of female consumers’ store image showed significant correlation in the repurchase willing.
    4. The variable of consumer behavior showed significant cluster in store image.
    5. The variable of consumer behavior showed significant correlation in the repurchase willing.
    Key words:day Spa, store image, repurchase intention.
    Reference: 一. 中文部份
    1. 王秀瑩(2000),咖啡連鎖店市場區隔及其消費行為之研究,東華大學企業管理研究所碩士論文。
    2. 王敏華(2005),自然公園使用者休閒效益與休閒滿意度之研究-以台北市富陽公園為例,台灣師範大學運動與休閒管理研究所碩士論文。
    3. 中華健康舒壓發展研究協會(2005),網址:http://www.spataiwan.org/d1.asp
    4. 台灣ISPA協會網站,http://www.gogospa.com/ispa/tw-ispa.html
    5. 李素馨(1997),都市女性休閒類型和休閒阻礙,戶外遊憩研究,10(1),43-68。
    6. 呂湘南(2002),商店印象與顧客忠誠度研究-以大台北區百貨公司為例,元智大學管理研究所碩士論文。
    7. 沈宜臻(2002),連鎖健身俱樂部會員商店印象與忠誠度之研究,政治大學廣告學研究所碩士論文。
    8. 宋欣雅(2003),新北投地區溫泉旅館服務品質與遊客購後行為之研究,台灣師範大學運動與休閒管理研究所碩士論文。
    9. 吳惠君(1999),網路商店之商店印象與消費者購買行為之研究,台灣大學商學研究所碩士論文。
    10.吳明隆、涂金堂(2006),SPSS與統計應用分析,台北市:五南圖書出版。
    11.余嬪(2001),創造健康安全的休閒空間,第六屆全國婦女國是會議,高雄市社會局。
    12.林東泰(1993),休閒教育與其策略宣導之研究,台北市:師大書苑。
    13.林恩霈(2004),台北市撞球運動消費者生活型態、個人價值觀與消費者行為之研究,台灣師範大學運動與休閒管理研究所碩士論文。
    14.亞洲醫藥網,http://health.icareasia.com.tw/index.asp.陳國華(2001.03.05),《撫慰心靈的芳香療法》 http://health.icareasia.com.tw/article.asp?channelid=92&serial=11378
    15.武而謨(2001,3月),水療的養身與治病功能,歷史月刊,158,85-89。
    16.於忠苓(2003),台灣中部溫泉區遊客重遊意願之研究,台中健康暨管理學院經營管理研究所碩士論文。
    17.涂淑芳(1995),從媒體報導看婦女的休閒阻礙因素,婦女休閒研討會,中華民國戶外遊憩學會。
    18.高美燕(2005),嚴選頂級Spa,台北:麥田出版。
    19.徐茂恭(2003),套裝旅遊滿意度與顧客再次旅訪意願之研究-以台灣環島鐵路旅遊聯營中心為例,東吳大學企業管理研究碩士論文。
    20.許宏榮(2000),台北市居家用品商店印象與購買行為關係之研究,高雄第一科技大學行銷與流通管理研究所碩士論文。
    21.張火木(1995),少年休閒活動指導手冊,台北市:私立實踐設計學院,1-2。
    22.張隆憲(2001),國際企業員工工作步調與休閒需要關係之研究,中國文化大學國際企業管理研究所博士論文。
    23.張桂滋(2001),台灣Spa市場年產值30億-擁有每兩年成長一倍的實力,商業時代,49,68-69。
    24.張芙蓉(2003),壓力紓解,榮總護理,20(3),322-327。
    25.陳明分(1991),顧客商店印象之研究-以台南地區良美、東帝士及遠東百貨為例,國立中山大學企業管理研究所碩士論文。
    26.陳妍君(2002),探索通往心靈的消費,政治大學廣告研究所碩士論文。
    27.陳文麗(2003),空間印象、生活型態與忠誠度關係之研究-以星巴克為例,中原大學室內設計研究所碩士論文。
    28.陳相榮,陳渝苓(2003,6月),傳統休閒理論的解構與重新探索--以女性休閒研究發展為例,國立台灣體育學院學報,13,75-94。
    29.黃俊英(1999),企業研究方法,台北市:台灣東華書局。
    30.黃意琳(2004),女性體驗飯店型Spa之滿意度探討-以天祥晶華酒店為例
    ,台灣觀光學報,2,115-130。
    31.黃賢哲(2004),運動健身俱樂部消費者商店印象與再次購買行為研究,雲林科技大學休閒運動研究所碩士論文。
    32.黃祥峰(2005),商店印象、顧客滿意對顧客忠誠影響之研究-以台灣大型購物中心為例,真理大學管理科學研究所碩士論文。
    33.葉智魁(1994),逍遙與休閒-莊子與Aristotle之休閒觀,戶外遊憩研究,7(3),79-89。
    34.楊慕華(2003),個性咖啡店顧客之商店印象、綜合態度與忠誠度關係研究,中原大學室內設計研究所碩士論文。
    35.劉炎旗(1992),商店印象與行銷策略之研究-以量飯店與便利商店為實證,政治大學企業管理研究所碩士論文。
    36.鄭紹成(1999),組織文化、企業策略與企業成長-以震旦行為例,中山管理評論,春季號,215-226。
    二. 英文部分
    1. Arons, L.(1961). Does television viewing influence store image and shopping frequency, Journal of Retailing , 37,(3), 1-13.
    2. Backer, J.(1987). The Role of the Environment in Marketing Services: The Consumer Perspective, in John A. Czepeil, Carole A. Congram, and James Shanahan (eds.), The Services Challenge: Integrating for Competitive Advantage, Chicago, IL: American Marketing Association, 79-84.
    3. Berman, Barry. and Evans J.R.(1978). Retail Management: A Strategic Approach. New York:Macmillan Publishing.
    4. Bialeschki, M. D. and Michener, S.(1994)Re-entering leisure:Transition within the role of motherhood. Journal of Leisure Research , 26(1), 57-74.
    5. Bitner, M. J., (1990). Evaluating Service Encounters: The effects of physical surroundings and employee responses, Journal of Marketing, 54, 69-82.
    6. Boulding and Kenneth E.(1956). The Image, Ann Arbor and Mich: The University of Michigan Press.
    7. Brightbill, C.K.(1960). The challenge of leisure. New Jersey:Prentice Hall,Inc.
    8. Cadozo, R. D.(1974). How Image Vary by Product Class, Journal of Retailing, 50(4), 85-98.
    9. Churchill, G. A., Jr. and Suprenment, C. (1982, November). An investigation into the determinants of customer satisfaction, Journal of Marketing Research, 19, 491-504.
    10. Cohen, J. B., Fishbein, M., and Ahtola, O. T.(1972). The nature and uses of expectency-value model in consumer attitude research, Journal of Marketing research , 9, 456-460.
    11. Collier, Jane, Michelle E. Rosaldo, and Sylvia Yanagisako.(1997). Is There a Family In The Gender and Sexuality Reader:Culture, History, Political, Economy, edited by Roger N. Lancaster and Micaela.
    12. Csikszentmihalyi, M., and Lefevre, J. (1990). Optimal experience in work and leisure, Journal of Personality and Social Psychology, 56(5), 815-822.
    13. Day, R. L.(1977). Extending the concept of consumer satisfaction. Altanta:Association for Consumer Researcher, 4(1), 49-55.
    14. Dichter, E.(1985). What is in An Image, The Journal of Consumer Marketing, 37(4), 75-81.
    15. Dumazedier, J.(1967). Toward a society of leisure. New York:The Free Press.
    16. Engel, J. F., Blackwell, R. D., and Miniard, P. W. (1984). Consumer Behavior. (6th ed.). Harcourt Broce Joranovich College Publishers, The Dryden Press.
    17. Engel, James F., Roger D. Blackwell., and Paul W. Miniard.(1990). Consumer Behavior, 9th Edition, Chicago:Dryden Press.
    18. Fisk, G.(1961). A Conceptual Model For Studying Customer Image, Journal of Retailing, 37(4), 1-8, 54.
    19. Gray, D.(1973). The alien thing called leisure. In D.Gray and D.Pelegrino(Eds.) Reflections on the park and recreation movement. Dubuque, Iwoa:Wm. C. Brown Company Publishers.
    20. Green, E., Hebron, S., and Woodward, D.(1990). Women’s leisure , what leisure? Basingstoke and Hampshire:Macmillan.
    21. Green, F. and Mcintosh, S. (1998). Union power, cost of job loss, and workers effort. Industrial and Labor Rela-tions Review, 51(3), 363-384.
    22. Griffin, Jill(1995). Customer Loyalty, Simmon and Schurster Inc.
    23. Hansen, RA. and Deutscher, T.(1977). An empirical investigation of attribute importance in retail store selection, Journal of Retailing , 53(4), 59-72.
    24. Henderson, K. A., Bialeschki, M. D., Shaw, S. M., and Freysinger, V.J.(1989). A Lleisure of One’s Own:A feminist perspective on women’s leisure. State College, PA:Venture.
    25. Henderson, K. A.(1991). Broadening an understanding of women, gender, and leisure, Journal of Leisure Research, 26(1), 1-7.
    26. Henderson, K.A. and Allen, K.(1991). The ethic of care:Leisure possibilities and constraints for women, Leisure and Society, 14(1), 97-114.
    27. Horna, J.(1989). Family leisure:A multidimensional approach to the study of the family and leisure. In S. Parker(ed.), Leisure, Work, and Family, 80-97. London:ISA Research Committee on Leisure.
    28. Howard, J. A. and Sheth, J. N.(1969). The theory of buyer behavior, New York: John Wiley and Sons.
    29. Hultsman, W. Z. (1993). Is constrained leisure an internally homogenous concept? An extension, Journal of Leisure Research, 25(4), 319-334.
    30. James, Don L., Richard M. Durand, and Robert Dreves.(1976). The Use of a Multi-Attribute Attitude in a Store Image Study, Jouranl of Retailing, 52, 23-34.
    31. Kelly, J.(1982). Leisure identities and interactions. London:George Allen and Unwin.
    32. Kotler, P. (1999). Marketing management : Analysis, planning, implementation and control. (11thhed.) Englewood Cliffs, NJ: Prentice-Hall.
    33. Kraus, R(1984). Recreation and leisure in modernity society(3rd ed.). Glenview, lL:Scott, Foresman and Co.
    34. Kunkel, J.H. and Berry , L.(1968). A behavioural conception of retail image, Journal of Marketing, 32, 21-27.
    35. Lee, Y., Dattilo, J., and Howard, D.(1994). The complex and dynamic nature of leisure experience, Journal of Leisure Research, 26(3), 195-211.
    36. Lindquist, J.D.(1974). Meaning of image: a survey of empirical and hypothetical evidence , Journal of Retailing, 50(4), 29-38.
    37. Martineau, Pierre.(1958). The Personality of the Retail Store. Harvard Business Review, 36, 47-55.
    38. Mazursky, D. and Jacoby , J. (1986). Exploring the development of store images, Journal of Retailing, 62(2), 145-165.
    39. Monroe, Kent B. and Joseph P. Guiltinan.(1975). A Path-Analytic Exploration of Retail Patronage Influence, Journal of Consumer Research, 2, 19-28.
    40. Neulunger, J.(1981). To leisure:An introduction. Boston:Allyn and Bacon.
    41. Ohanian, R. Tashchian, A.(1992). Consumers' shopping effort and evaluation of store image attributes: the roles of purchasing involvement and recreational shopping interest, Journal of Business Research , 8(4), 40-49.
    42. Oliver, R.L.(1981). A Cognitive model of the Antecedents and Consequences of Satisfaction Decisions, Journal of Marketing Research ,17, 460-269.
    43. Oxenfeld, A.R.(1974). Developing a favourable price-quality image, Journal of Retailing , 50,(4)4, 8-14, 115.
    44. Parasuraman, A., Zeithaml, V. A., and Berry, L. L. (1985, Fall). A conceptual model of service quality and its implication for future research, Journal of Marketing, 49, 41-50.
    45. Parasuraman, A., Zeithaml, V.A., and Berry, L.L. (1988). SERVQUAL: A Multiple Item Scale for Measuring Consumer Perceptions of Service Quality, Journal of Retailing, 64(1), 12-37.
    46. Reichheld, Frederick, and Sasser, Ear. (1990). Zero Defection: Quality Comes to Service. Harvard Business Review, 105-111.
    47. Reynolds.(1967). Operationalizing of the Concept of Stroe Image, 37-46.
    48. Reynolds, F. D. and Darden,W.R.(1974). Construing Life Style and Psychographices, Lifestyle and Psychographices. Chicago:AMA.
    49. Samli, AC., Kelly, JP., and Hunt, HK.(1988). Improving the retail performance by by contrasting management and customer perceived store images:a diagnostic tool for corrective action, Journal of Business Research, 43, 27-39.
    50. Schiffman, L. Dash , J. and Dillon , W.(1977). The contribution of store-image characteristics to store type choice, Journal of Retailing, 53(2), 3-14, 46.
    51. Shaw, S.M.(1994). Gender, leisure and constraint:Towards a framework for the analysis of woman’s leisure, Journal of Leisure Research, 26, 8-22.
    52. Singh, J. (1991). Understanding the structure on consumer satisfaction evaluation of service delivery, Journal of the Academy of Marketing Science, 19, 223-234.
    53. Spiggle, Susan., and Murphy A. Sewall.(1987). A Choice Sets Model of Retail Selection, Journal of Marketing, 51, 97-111.
    54. Timmermans, M., Van Der Heijden, R., and Westerveld, H.(1982). Cognition of urban retailing structures: a Dutch case study, Tijdschr Voor Econ Soc Geogr, 73(1), 2-12.
    55. Wearing, B. and Wearing, S.(1988). All in a day’s leisure:Gender and concept of leisure, Leisure Studies, 7, 111-123.
    Description: 碩士
    國立政治大學
    經濟研究所
    93258007
    94
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0093258007
    Data Type: thesis
    Appears in Collections:[經濟學系] 學位論文

    Files in This Item:

    File Description SizeFormat
    25800701.pdf46KbAdobe PDF899View/Open
    25800702.pdf95KbAdobe PDF1149View/Open
    25800703.pdf64KbAdobe PDF708View/Open
    25800704.pdf82KbAdobe PDF752View/Open
    25800705.pdf129KbAdobe PDF1496View/Open
    25800706.pdf313KbAdobe PDF2602View/Open
    25800707.pdf359KbAdobe PDF1637View/Open
    25800708.pdf759KbAdobe PDF2343View/Open
    25800709.pdf136KbAdobe PDF1448View/Open
    25800710.pdf149KbAdobe PDF1823View/Open
    25800711.pdf121KbAdobe PDF1366View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback