| Reference: | 一、中文部分
邱志聖，「策略行銷分析─架構與實務應用」，智勝文化事業有限公司，2001年。
呂美玲，「從交易成本觀點探討資訊系統委外決策」，銘傳大學國際企業管理研究所未出版之碩士論文，2002年6月。
巫立宇，「高科技新創企業合作網路模式之研究」，國立政治大學國際貿易研究所未出版之博士論文，2002年5月。
吳淑瑛，「商品展示會功能與績效之研究」，中國文化大學企業管理研究所未出版之碩士論文，1991年6月。
吳興蘭，「國際商展展覽行銷策略分析─以四大交易成本為架構」，國立政治大學國際貿易研究所未出版之碩士論文，2002年6月。
姚廣麒，「國際商品展覽會參展策略」，強化塑膠廣用新知，41期，1989年。
游聖舒，「拓銷利器─專業研討會」，中華民國對外發展協會專題研討會，1990年。
溫月球，「如何參加國外展覽」，外貿協會，八版，2001年。
熊欣華，「組織間合作的信心管理」，國立政治大學企業管理研究所未出版之博士論文，2001年7月。
謝依辰，「從關係行銷觀點探討資訊系統委外決策」，銘傳大學國際企業管理研究所未出版之碩士論文，2002年6月。
Sharland, Alex and Peter Balogh (1996), “The Value of Nonselling Activities at International Trade Shows,” Industrial Marketing Management, 25, pp.59-66.
Shimp, Terence A. and William O. Bearden (1982), “The use of extrinsic cue to facilitate product adoption”, Journal of marketing research, 19, pp.229-239.
Sissking, Barry (1989), “Evaluating Your Trade Show Results,” Business to Business Marketing, 26 (June), pp.16-26.
Slater, Robert O. (1985), “Organization Size and Differentiation,” Sociology of Organization, 4, pp.127-180.
Smith, Timothy M. and Paul M. Smith (1999), “Distributor and End-User Trade Show Attendance Objectives: An Opportunity for Adaptive Selling,” Forest Products Journal, 49(1), pp.23-29.
Srivastava, Rajedrs K. and Allan D. Shocker (1991),“Brand Equity: A Perspective on its Meaning and Measurement,” technical working paper, Report No.91-124, Cambridge, MA: Marketing Science Institute.
Strang, Roger A. (1976), “Sales Promotion─Fast Growth, Faulty Management,” Harvard Business Review, 54(July-August), pp.115-124.
Swandby, R.K., J.M. Cox, and I.K. Sequeira (1990), “Trade Shows Poised for 1990s Growth,” Business Marketing, pp.46-52.
Tanner, John F. Jr. and Lawrence B. Chonko (1994), “Adaptive Selling at Trade Shows,” Journal of Personal Selling & Sales Management, 14(2), pp.15-77.
---------- (1995), “Trade Show Objectives, Management, and Staffing Practices,” Industrial Marketing Management, 24, pp.257-264.
簡丰敏，「商業展覽效用評估」，工商時報，1980年10月16日。
Trade Show Bureau (1983a), “Trade Show Industry Growth 1972-1981, Projected Growth 1981-1991,”Study No. 17.
Vanderleest, Henry W. (1994), “Planning for International Trade Show Participation: A Practitioner’s Perspective,” Sam Advanced Management Journal, pp.39-44.
Vyas, Niren and Arch G. Woodside (1984), “An Inductive Model of Industrial Supplier Choice Processes,” Journal of Marketing, 48, pp.30-45.
Wilkinson, Timothy J. and Lance Eliot Brouthers (2000), “Trade Shows, Trade Missions and State Governments: Increasing FDI and High-Tech Exports,” Journal of International Business Studies, 31(4), pp.725-734.
Williams, Jerome D., Srinath Gopalakrishna, and Jonathan M. Cox (1993), “Trade Show Guidelines for Smaller Firms,” Industrial Marketing Management, 22, pp.265-275.
Williamson, Oliver E. (1975), Markets and Hierarchies, New York: Free Press.
---------- (1985), The Economic Institutions of Capitalism, New York: Free Press.
---------- (1988), “The Logic of Economic Organization,” Journal of Law, Economics, and Organization,4, pp.65-93.
---------- (1991), “Comparative Economic Organization: The Analysis of Discrete Structural Alternatives,” Administrative Science Quarterly, 36, pp.269-296.
---------- (1992), “Markets, Hierarchies, and the Modern Corporation,” Journal of Economic Behavior and Organization, 17, pp.335-352.
羅惠真，「影響商展績效因素之探討」，國立政治大學企業管理研究所未出版之碩士論文，1980年。
Zaltman, G., R. Duncan, and J. Holbek (1973), Innovations in Organizations, John Wiley Interscience, New York.
二、英文部分
Aaker, David A., and Kevin L. Keller (1990), “Consumer Responses to Brand Extensions,” Journal of Marketing, 54, pp.27-41.
---------- (1991), Management Brand Equity, New York: The Free Press.
Anderson, Paul F. and Terry M. Chambers (1985), “A Reward Measurement Model of Organizational Buying Behavior,” Journal of Marketing, 49, pp.7-23.
Anderson, James C. and David W. Gerbing (1998), ”Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach,” Psychological Bulletin, 103(3), pp.411-423.
Anderson, Erin and Barton Weitz (1986), “Make or Buy Decisions: A Framework for Analyzing Vertical Integration Issues in Marketing,” Sloan Management Review, 27(Spring), pp.3-9.
Andrews, K.R. (1971), The Concept of Corporate Strategy, Dow Jones Irwin, Homewood, Illinois.
Ansoff, H.I. (1965), Corporate Strategy: An Analytical to Business Policy for Growth and Expansion, McGraw Hill, New York.
Armstrong, J. S. and T. S. Overton (1977), “Estimating Nonresponse Bias in Mail Surveys,” Journal of Marketing Research, 14(3), pp.396-402.
Bellizzi, Joseph A. and Delilah J. Lipps (1984), “Managerial Guidelines for Trade Show Effectiveness,” Industrial Marketing Management, 13(Feb), pp.49-52.
Barney, L. Dwayne(1990), “Moral Hazard and Moral Imperative: Comment; Reply,” Journal of Risk and Insurance, 52(Jun), pp.329-334.
Bello, Daniel C. and Gloria J. Barczak (1990), “Using Industrial Trade Shows to Improve New Product Development,” Journal of Business and Industrial Marketing, 5, pp.43-56.
---------- (1992), “Industrial Buyer Behavior at Trade Shows─Implications for Selling Effectiveness,” Journal of Business Research, 25, pp.59-80.
----------, and Ritu Lohtia (1993), “Improving Trade Show Effectiveness by Analyzing Attendees,” Industrial Marketing Management, 22, pp.311-318.
Bertrand , Kate (1989), “High-Tech Competition Breeds Exhibit Options,” Business Marketing, 74(May), pp.70-76.
Biddle, Bruce J. (1979), Role Theory: Expectations, Identities, and Behaviors, Academic Press, New York.
Bollen, K. A. (1989), Structural Equations with Latent Variable, N.Y.: Wiley.
Bonoma, Thomas V. (1983), “Get More Out of Your Trade Shows,” Harvard Business Review, 61(Jan-Feb), pp.75-83.
Booz, Allen and Hamilton (1982), New Product Management for the 1980s, New York: Booz, Allen and Hamilton.
Browning, John M. and Ronald J. Adams (1988), “Trade Shows: An Effective Promotional Tool for the Small Industrial Business,” Journal of Small Business Management, (May 10), pp.31-36.
Bultez, Alian and Philippe Naert (1988), “S.H.A.R.P.: Shelf Allocation for Retailers’ Profit,” Marketing Science, 74(Summer), pp.211-231.
Buvik, Arnt and Otto Anderson (2002), “The Impact of Vertical Coordination on Ex Post Transaction Costs in Domestic and International Buyer-Seller Relationships,” Journal of International Marketing, 10(1), pp.1-24.
Calder, Bobby J. (1977a), “Structural Role Analysis of Organizational Buying: A Preliminary Investigation,” Consumer and Industrial Buying Behavior, A. G. Woodside, J. Sheth, and P. Bennett, eds., Elsevier North-Holland, New York, pp.193-199.
Cardozo, Richard N. (1983), “Modeling Organizational Buying as a Sequence of Decisions,” Industrial Marketing Management, 12, pp.193-199.
Carman, James M. (1968), “Evaluation of Trade Show Exhibitions,” California Management Review, 11(Winter), pp.35-44.
Cavanaugh, Suzette (1976), “Setting Objectives and Evaluating the Effectiveness of Trade Show Exhibits,” Journal of Marketing, (October), pp.100-103.
Chen, Chien-Wei (1999), “New Product Preannouncement: A Model of Situational Factors, Strategic Behaviors, and Effectiveness,”Doctoral Dissertation, University of Warwick, U.K.
Choffray, Jeam-Marie and Gary Lilien (1978), “Assessing Response to Industrial Marketing Strategy,” Journal of Marketing, 42, pp.20-31.
Cohen, P., Cohen, J., Teresi, J. Marchi, M. and C. N. Velez (1990), “Problems in the Measurement of Latent Variables in Structural Equations Causal Models,” Applied Psychological Measurement, 14(2), pp. 183-196.
Corey, Raymond E. (1978), “The Organizational Context of Industrial Buyer Behavior,” Marketing Science Institute, pp.78-106.
Crawford, C. Merle (1979), “New Product Failure Rates─Facts and Fallacies,” Research Management, (September), pp.9-13.
Crow, L, R. Olshavsky, and J. Summers (1980), “Industrial Buyers’ Choice Strategies: A Protocol Analysis,” Journal of Marketing Research, 17, pp.34-44.
Czinkota, Michael R. and Ilkka A. Ronkainen (1988), International Marketing, Dryden Press, U.S.A.
Dekimpe, Marnik G., Pierre Francois, Srinath Gopalakrishna, Gary L. Lilien, and Christophe Van den Bulte (1997), “Generalizing About Trade Show Effectiveness: A Cross-National Comparison,” Journal of Marketing, 61(October), pp.55-64.
Donald, W. Jackson, Jr., Janet E. Keith, and Richard K. Burdick (1987), “The Relative Importance of Various Promotional Elements in Different Industrial Purchase Situation,” Journal of Advertising, 16(14), pp.25-33.
Doney, Patricia M., and Joseph P. Cannon (1997), “An Examination of the Nature of Trust in Buyer-Seller Relationships,” Journal of Marketing, 61, pp.35-51.
Drucker, Peter (1954), The Practice of Management, New York: Harper and Row.
Francois, Pierre and Douglas L. MacLachlan (1995), “Ecological Validation of Alternative Customer-Based Brand Strength Measures,” International Journal of Research in Marketing, 12, pp.321-32.
Garbarino, Ellen and Mark S. Johnson (1999), “The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships,” Journal of Marketing, 63(April), pp.70-87.
Goodstadt, M. S., Chung, L., Kronitz, R. and G. Cook (1977), “Mail Survey Response Rates: Their Manipulation and Impact,” Journal of Marketing Research, 14(3), pp.391-395.
Gopalakrishna, Srinath and Jerome D. Williams (1992), “Planning and Performance Assessment of Industrial Trade Shows: An Exploratory Study,” International Journal of Research in Marketing, 9, pp.207-224.
----------, Gary L. Lilien, Jerome D. Williams, and Ian K. Sequeira (1995), “Do Trade Shows Pay Off？” Journal of Marketing, 59(July), pp.75-83.
Hair, J. F., Anderson, R. E., Tatham, R. L. and W. C. Black (1998), Multivariate Data Analysis, N.Y.: Macmillan Publishing Company.
Hall, Richard H. (1987), Organizations: Structure, Process, and Outcomes, Prentice-Hall, Englewood Cliffs, N.J.
Hamel, G. and Heens (1994), “The Concept of Core Competence,” Competence-Based Competition, Wiley, Chichester.
Heide, J.B. and G. John (1992), “Do Norms Matter in Marketing Relationships？” Journal of Marketing, 56(April), pp.32-44.
Herbig, Paul A., Fred Palumbo, and Bradley O’Hara (1996), “Differences in Trade Show Behavior Between Manufacturers and Service-Oriented Firms,” Journal of Professional Services Marketing, 14(2), pp.55-78.
Holmstrom, Bengt (1989), “Agency Costs and Innovation,” Journal of Economic Behavior and Organization,” 12, pp.305-327.
Inman, J. Jeffery, and Marcel Zeelenberg (2002), “Regret in Repeat Purchase versus Switching Decisions: The Attenuating Role of Decision Justifiabilty,” Journal of Consumer Research, 29, pp.116-128.
Jacoby, Jacob, Jerry C. Olson, and Rafael A. Haddoct (1971), “Price, Brand Name, and Product Composition Characteristics as Determinants of Perceived Quality,” Journal of Applied Psychology, 56(6), pp.570-579.
Javidan, Mansour (1998), “Core Competence: What Does it Mean in Practice?” Long Range Planning, 31(1), pp.60-71.
Johnston, Wesley J. and Thomas V. Bonoma (1981), “The Buying Center: Structure and Interaction Patterns,” Journal of Marketing, 45(Summer), pp.143-156.
---------- (1981b), Pattern in Industrial Buying Behavior, Praeger, New York.
Joreskog, K. G. and Sorbom, D. (1993), LISREL 8: Structural Equation Modeling with the SIMPLIS Command Language, Hillsdale, NJ: Erlbaum.
Joreskog, K. G. and Sorbom, D. (1996), LISREL 8: User’s Reference Guide, Chicago, IL: Scientific Software International.
Joshi, Ashwin W. and Rodney L. Stump (1999), “Determinants of Commitment and Opportunism: Integrating and Extending Insights from Transaction Cost Analysis and Relational Exchange Theory,” Canadian Journal of Administrative Sciences, 16(4), pp.334-352.
Kerin, Roger A. and William L. Cron (1987), “Assessing Trade Show Functions and Performance: An Exploratory Study,” Journal of Marketing, 51(July), pp.87-94.
Kijewski, Valerie, Eunsang Yoon, and Gary Young (1993), “How Exhibitors Select Trade Shows,” Industrial Marketing Management, 22, pp.287-298.
Klein, Saul, Gary L. Frazier, and Victor J. Roth (1990), “A Transaction Cost Analysis Model of Channel Integration in International Markets,” Journal of Marketing Research, 27(May), pp.196-208.
Konikow, Robert B. (1983), How to Participate Profitably in Trade Shows. The Dartnell Corp., Chicago.
Laberis, Bill (2000), “Show Tips,” MC Technology Marketing Intelligence, 20, p40.
Lane, Vicki and Robert Jacobson (1995), “Stock Market Reactions to Brand extension Announcements: The Effect of Brand Attitude and Familiarity,” Journal of Marketing, 59, pp.63-77.
Lichtenthal, J. David (1988), “Group Decision Making in Organizational Buying: A Role Structure Approach,” Advances in Business Marketing, A. G. Woodside, ed., JAI Press, Greenwich, Conn. 3, pp.119-157.
Lilien, Gary L. (1983), “A Descriptive Model of the Trade Show Budgeting Decision Process,” Industrial Marketing Management, 12(February), pp.25-29.
---------- and David Weinstein (1984), “An International Comparison of the Determinants of Industrial Marketing Expenditures,” Journal of Marketing, 48(Winter), pp.46-53.
Long, Carl and Vickers-Koch Mary (1995), “Using Core Capabilities to Create Competitive Advantage,” Organizational Dynamics, 24, pp.6-20.
Macneil, Ian R. (1974), “The Many Futures of Contracts,” Southern California Law Review, 47, pp.691-816.
---------- (1980), The New Social Contract: An Inquiry into Modern Contractual Relations. New Haven. CT: Yale University Press.
Mazursky, D. and Jacoby J. (1986), “Exploring the Development of Store Images”, Journal of Retailing, 62, pp.145-165.
McCabe, Donald L. (1987), “Buying Group Structure: Constriction at the Top,” Journal of Marketing, 51, pp.89-98.
McDermott, Jim (2002), “Trade Show Strategies,” CabinetMaker, 16, pp.36-38.
Mishra, D. P., Heide, J. B. and S. G. Cort, “Information Asymmery and Levels of Agency Relationships (1998),” Journal of Marketing Research, 35(3), pp. 277-295.
Moriatory, Rowland T., Jr. and Robert E. Spekman (1984), “An Empirical Investigation of the Information Sources Used During the Industrial Buying Process,” Journal of Marketing Research, 21(May), pp.137-147.
O’Hara, Brad, Fred Palumbo, and Paul Herbig (1993), “Industrial Trade Shows Abroad,” Industrial Marketing Management, 22, pp.233-237.
Ouchi, William G (1980), “Markets, Bureaucracies, and Clans,” Administrative Science Quarterly, 25(Mar), pp.129-145.
Penaloza, Lisa (2000), “The Commodification of the American West: Marketers’ Production of Culture Meanings at the Trade Show,” Journal of Marketing, 64(October), pp.82-109.
Poorani, Ali A. (1996), “Trade-Show Management,” Cornell Hotel and Restaurant Administration Quarterly, (August), pp.77-84.
Prahalad, C.K. and Gary Hamel (1990), “The Core Competence of the Corporation,” Harvard Business Review, (May-June), pp.79-91.
Preukshat, U. (1992), Die Vorankundigung neur Prokukte. Dissertation, University of Kiel.
Rao, Akshay R and Lu Qu (1999), “Signaling unobservable product quality through a brand ally”, Journal of Marketing Research, 36, pp.258-268.
Raymond, Mary Anne, and John F. Tanner, Jr. (1994), “Maintaining Customer Relationships in Direct Sales: Stimulating Repeat Purchase Behavior,” Journal of Personal Selling & Sales Management, pp.67-76.
Rich, M. (1985), “Regional Shows Give Small Marketers an Even Break,” Marketing News, p15.
Rindfleisch, Aric and Jan B Heide(1997), “Transaction Cost Analysis: Past, Present, and Future Applications,” Journal of Marketing, 61(Oct), pp.30-54.
Robinson, Patrick J., Charles W. Faris, and Yoram Wind (1967), Industrial Buying and Creative Marketing, Allyn and Bacon, Boston.
Ronchetto, John R., Michael D. Hutt, and Peter H. Reingen (1989), “Embedded Influence Patterns in Organizational Buying Systems,” Journal of Marketing, 53, pp.51-62.
Rosson, Philip J. and F. H. Rolf Seringhaus (1995), “Visitor and Exhibitor Interaction at Industrial Trade Fairs,” Journal of Business Research, 32, pp.81-90.
Selznick, P. (1957), Leadership in Administration: A Sociological Interpretation, Harper and Row, New York. |
