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    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/36593


    Title: An Exploratory Cross-Cultural Study of Message Board of Sitcom Programs in United State and Taiwan
    Authors: 李惠敏
    Lee, Hui-Min
    Contributors: 邱志聖
    Chiou, S. C.
    李惠敏
    Lee, Hui-Min
    Keywords: virtual community
    message board
    cross-culture
    content analysis
    Date: 2003
    Issue Date: 2009-09-18 18:55:48 (UTC+8)
    Abstract: This exploratory study examined the effect of cross-culture on the content of messages on message boards, more specifically through the sitcom programs shown in United States and Taiwan. The theoretical framework is based on the theory of culture: Individualism vs. Collectivism. However as shown in the study factors such as country of origin as well as viewers’ profile will play a role and have its effect in the findings. Content analysis was applied to analyze the data. The results of this study have important implications for cross-cultural consumer studies and marketing practices.

    The practical research involved analyzing an organization’s data utilizing data mining tools with the objective of customers and products segmentations. The report ends by pointing out areas for future research.
    This exploratory study examined the effect of cross-culture on the content of messages on message boards, more specifically through the sitcom programs shown in United States and Taiwan. The theoretical framework is based on the theory of culture: Individualism vs. Collectivism. However as shown in the study factors such as country of origin as well as viewers’ profile will play a role and have its effect in the findings. Content analysis was applied to analyze the data. The results of this study have important implications for cross-cultural consumer studies and marketing practices.

    The practical research involved analyzing an organization’s data utilizing data mining tools with the objective of customers and products segmentations. The report ends by pointing out areas for future research.
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    Description: 碩士
    國立政治大學
    國際經營與貿易研究所
    91351044
    92
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0091351044
    Data Type: thesis
    Appears in Collections:[國際經營與貿易學系 ] 學位論文

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