| Reference: | 中文部分
邱志聖，策略行銷分析—架構與實務應用，智勝文化，民國九十年。
邱志聖，策略行銷分析—架構與實務應用(二版)，智勝文化，民國九十四年。
張佩芬，Ipod態度與忠誠度對Apple電腦其他商品之態度影響，政治大學國際貿易所碩士論文，民國九十四年。
胡雲輝，顧客對銀行投入企業社會責任的知覺對情感附著與忠誠影響之研究，政治大學國際貿易所碩士論文，民國九十四年。
英文部分
Aaker, D. A. (1996), Building strong brands: Free Press New York.
---- (1991), Managing brand equity: Free Press [ua].
---- (2001), Strategic Marketing Management: Wiley.
Aaker, D. A. and E. Joachimsthaler (2000), Brand leadership: Free Press New York.
Aaker, D. A. and K. L. Keller (1990), "Consumer Evaluations of Brand Extensions," Journal of Marketing, 54 (1), 27-41.
---- (1993), "Expectations, Performance Evaluation, and Consumers` Perceptions of Quality," Journal of Marketing, 57 (4), 18-34.
Tseng, C. H. and Y. P. Wang (2006), "Does Brand Trust Influence Brand Extension? An Empirical Evidence in Taiwan," Pan Pacific Management Review, 9 (1), 1-23.
Wernerfelt, B. (1988), "Umbrella Branding as a Signal of New Product Quality: An Example of Signalling by Posting a Bond," The RAND Journal of Economics, 19 (3), 458-66.
Westbrook, R. A. (1981), "Sources of consumer satisfaction with retail outlets," Journal of Retailing, 57 (3), 68-85.
White, S. S. and B. Schneider (2000), "Climbing the Commitment Ladder: The Role of Expectations Disconfirmation on Customers` Behavioral Intentions," Journal of Service Research, 2 (3), 240.
Williamson, O. E. (1985), "The Economic Institutions of Capitalism: Firms," Markets, Relational Contracting, New York.
---- (1991), "Strategizing, Economizing, and Economic Organization," Strategic Management Journal, 12, 75-94.
Woodside, A. G., L. L. Frey, and R. T. Daly (1989), "Linking service quality, customer satisfaction, and behavioral intention," J Health Care Mark, 9 (4), 5-17.
Zeithaml, V. A., L. L. Berry, and A. Parasuraman (1996), "The Behavioral Consequences of Service Quality," Journal of Marketing, 60 (2), 31-46.
Alford, B. L. and D. L. Sherrell (1996), "The role of affect in consumer satisfaction judgments of credence-based services," Journal of Business Research, 37 (1), 71-84.
Anderson, E. W. and M. W. Sullivan (1993), "The Antecedents and Consequences of Customer Satisfaction for Firms," Marketing Science, 12 (2), 125-43.
---- (1990), "Customer Satisfaction and Retention Across Firms," presentation at the TIMS College of Marketing Special Interest Conference on Services Marketing, Nashville. TN., September.
Anderson, J. C. and J. A. Narus (1990), "A Model of Distributor Firm and Manufacturer Firm Working Partnerships," Journal of Marketing, 54 (1), 42-58.
Beaudoin, P. (1994), "Fashion leaders` ethnocentrism and attitude toward buying domestic and imported apparel," Florida State University.
Bitner, M. J. (1990), "Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses," Journal of Marketing, 54 (2), 69-82.
Bitner, M. J. and A. R. Hubbert (1994), "Encounter satisfaction versus overall satisfaction versus quality," Service Quality: New Directions in Theory and Practice, 72–94.
Blau, P. (1964), "Exchanche and Power in Social Life," New York: Wiley.
Bolton, R. N. (1998), "A Dynamic Model of the Duration of the Customer`s Relationship with a Continuous Service Provider: The Role of Satisfaction," Marketing Science, 17 (1), 45-65.
Bolton, R. N. and J. H. Drew (1991), "A Multistage Model of Customers` Assessments of Service Quality and Value," The Journal of Consumer Research, 17 (4), 375-84.
Bolton, R. N. and K. N. Lemon (1999), "A Dynamic Model of Customers` Usage of Services: Usage as an Antecedent and Consequence of Satisfaction," Journal of Marketing Research, 36 (2), 171-86.
Boulding, W., A. Kalra, R. Staelin, and V. A. Zeithaml (1993), "A dynamic process model of consumer satisfaction: From expectations to behavioral intentions," Journal of Marketing Research, 15 (1), 7–27.
Boush, D. M. and B. Loken (1991), "A Process-Tracing Study of Brand Extension Evaluation," Journal of Marketing Research, 28 (1), 16-28.
Brady, M. and J. Cronin (2001), "Some new thoughts on measuring perceived service quality: a hierarchical approach," Journal of Marketing, 65 (3), 34-49.
Broniarczyk, S. M. and J. W. Alba (1994), "The Importance of the Brand in Brand Extension," Journal of Marketing Research, 31 (2), 214-28.
Brown, S. W. and T. A. Swartz (1989), "A Gap Analysis of Professional Service Quality," Journal of Marketing, 53 (2), 92-98.
Carman, J. M. (1990), "Consumer perceptions of service quality: an assessment of the SERVQUAL dimensions," Journal of Retailing, 66 (1), 33-55.
Chaudhuri, A. and M. B. Holbrook (2001), "The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty," Journal of Marketing, 65 (2), 81-93.
Chiou, J. S. (2000), "Antecedents and moderators of behavioral intention: differences between US and Taiwanese students," Genet Soc Gen Psychol Monogr, 126 (1), 105-24.
Chiou, J. S. and C. Droge (2006), "Service Quality, Trust, Specific Asset Investment, and Expertise: Direct and Indirect Effects in a Satisfaction-Loyalty Framework," Journal of the Academy of Marketing Science, 34 (4), 613.
Cox, D. F. (1967), Risk taking and information handling in consumer behavior: Division of Research, Graduate School of Business Administration, Harvard University Boston.
Cronin Jr, J. J. and S. A. Taylor (1992), "Measuring Service Quality: A Reexamination and Extension," Journal of Marketing, 56 (3), 55-68.
---- (1994), "SERVPERF versus SERVQUAL: Reconciling Performance-Based and Perceptions-Minus-Expectations Measurement of Service Quality," Journal of Marketing, 58 (1), 125-31.
Das, T. K. and B. S. Teng (2004), "The Risk-Based View of Trust: A Conceptual Framework," Journal of Business and Psychology, 19 (1), 85-116.
Day, G. S. (1969), "A two-dimensional concept of brand loyalty," Journal of Advertising Research, 9 (3), 29-35.
Dick, A. S. and K. Basu (1994), "Customer Loyalty: Toward an Integrated Conceptual Framework," Journal of the Academy of Marketing Science, 22 (2), 99.
Dittmar, H. (1992), The social psychology of material possessions: Harvester Wheatsheaf.
Doney, P. M. and J. P. Cannon (1997), "An Examination of the Nature of Trust in Buyer-Seller Relationships," Journal of Marketing, 61 (2), 35-51.
Doyle, P. (1990), "Building Successful Brands: The Strategic Options," Journal of Consumer Marketing, 7 (2), 5-20.
Dwyer, F. R., P. H. Schurr, and S. Oh (1987), "Developing Buyer-Seller Relationships," Journal of Marketing, 51 (2), 11-27.
Farquhar, P. H. (1989), "Managing Brand Equity," Marketing Research, 1 (3), 24-33.
Fishbein, M. and I. Ajzen (1970), "Attitudinal Variables and Behavior: Three Empirical Studies and a Theoretical Reanalysis."
---- (1975), Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research: Addison-Wesley.
Fornell, C. (1992), "A National Customer Satisfaction Barometer: The Swedish Experience," Journal of Marketing, 56 (1), 6-21.
Fornell, C., M. D. Johnson, E. W. Anderson, J. Cha, and B. E. Bryant (1996), "The American Customer Satisfaction Index: Nature, Purpose, and Findings," Journal of Marketing, 60 (4), 7-18.
Ganesan, S. (1994), "Determinants of Long-Term Orientation in Buyer-Seller Relationships," Journal of Marketing, 58 (2), 1-19.
Ganesan, S. and R. Hess (1997), "Dimensions and Levels of Trust: Implications for Commitment to a Relationship," Marketing Letters, 8 (4), 439-48.
Gilliland, D. I. and D. C. Bello (2002), "Two Sides to Attitudinal Commitment: The Effect of Calculative and Loyalty Commitment on Enforcement Mechanisms in Distribution Channels," Journal of the Academy of Marketing Science, 30 (1), 24.
Goldsmith, R. E. and J. Emmert (1991), "Measuring product category involvement: a multitrait-multimethod study," Journal of Business Research, 23 (4), 363-71.
Gwinner, K. P., D. D. Gremler, and M. J. Bitner (1998), "Relational Benefits in ServicesIndustries: The Customer`sPerspective," Journal of the Academy of Marketing Science, 26 (2), 101.
Hennig-Thurau, T., K. P. Gwinner, and D. D. Gremler (2002), "Understanding Relationship Marketing Outcomes: An Integration of Relational Benefits and Relationship Quality," Journal of Service Research, 4 (3), 230.
Jap, S. D. and S. Ganesan (2000), "Control Mechanisms and the Relationship Life Cycle: Implications for Safeguarding Specific Investments and Developing Commitment," Journal of Marketing Research, 37 (2), 227-45.
Jarvis, L. P. and J. B. Wilcox (1776), "Repeat Purchasing Behavior and Attitudinal Brand Loyalty: Additional Evidence," Marketing, 1976, 151-2.
Jones, M. A. and J. Suh (2000), "Transaction-specific satisfaction and overall satisfaction: an empirical analysis," Journal of Services Marketing, 14 (2), 147-59.
Joshi, A. W. and R. L. Stump (1999), "The Contingent Effect of Specific Asset Investments on Joint Action in Manufacturer-Supplier Relationships: An Empirical Test of the Moderating Role of Reciprocal Asset Investments, Uncertainty, and Trust," Journal of the Academy of Marketing Science, 27 (3), 291.
Katsanis, L. P. and D. A. Pitta (1995), "Punctuated equilibrium and the evolution of the product manager," Journal of Product and Brand Management, 4 (3), 46-60.
Keaveney, S. M. (1995), "Customer Switching Behavior in Service Industries: An Exploratory Study," Journal of Marketing, 59 (2), 71-82.
Keller, K. L. and D. A. Aaker (1992), "The Effects of Sequential Introduction of Brand Extensions," Journal of Marketing Research, 29 (1), 35-50.
Kotler, P. (1994), "Marketing Management: Analysis," Planning, Implementation and Control, 8.
Laforet, S. and J. Saunders (1994), "Managing Brand Portfolios: How the Leaders Do It," Journal of Advertising Research, 34 (5).
Laurent, G. and J. N. Kapferer (1985), "Measuring Consumer Involvement Profiles," Journal of Marketing Research, 22 (1), 41-53.
Leuthesser, L. and Institute Marketing Science (1988), Defining, Measuring, and Managing Brand Equity: A Conference Summary: Marketing Science Institute.
Mirer, T. W. (1979), "The Wealth-Age Relation among the Aged," The American Economic Review, 69 (3), 435-43.
Moorman, C., R. Deshpande, and G. Zaltman (1993), "Factors Affecting Trust in Market Research Relationships," Journal of Marketing, 57 (1), 81-101.
Morgan, R. M. and S. D. Hunt (1994), "The Commitment-Trust Theory of Relationship Marketing," Journal of Marketing, 58 (3), 20-38.
Muncy, J. A. (1983), "An Investigation of the Two-dimensional Conceptualization of Brand Loyalty," Texas Tech University.
Oliver, C. (1997), "Sustainable Competitive Advantage: Combining Institutional and Resource-Based Views," Strategic Management Journal, 18 (9), 697-713.
Oliver, R. L. (1980), "A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions," Journal of Marketing Research, 17 (4), 460-69.
---- (1993), "Cognitive, Affective, and Attribute Bases of the Satisfaction Response," The Journal of Consumer Research, 20 (3), 418-30.
---- (1997), Satisfaction: a behavioral perspective on the consumer: McGraw Hill.
---- (1999), "Whence Consumer Loyalty?," Journal of Marketing, 63, 33-44.
Parasuraman, A., V. A. Zeithaml, and L. L. Berry (1985), "A Conceptual Model of Service Quality and Its Implications for Future Research," Journal of Marketing, 49 (4), 41-50.
---- (1994), "Reassessment of Expectations as a Comparison Standard in Measuring Service Quality: Implications for Further Research," Journal of Marketing, 58 (1), 111-24.
---- (1988), "SERVQUAL: a multi-item scale for measuring consumer perceptions of service quality," Journal of Retailing, 64 (1), 12-40.
Park, C. W., S. Milberg, and R. Lawson (1991), "Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency," The Journal of Consumer Research, 18 (2), 185-93.
Park, Sdcw (1992), "The Effect of Brand Extension on Market Share an Advertising Efficiency," Journal of Marketing Research, 29, 296-313.
Pissarides, C. A. (1980), "The Wealth-Age Relation with Life Insurance," Economica, 47 (188), 451-57.
Pritchard, M. P. (1991), "Development of the Psychological Commitment Instrument (PCI) for Measuring Travel Service Loyalty," University of Oregon.
Pritchard, M. P., M. E. Havitz, and D. R. Howard (1999), "Analyzing the Commitment-Loyalty Link in Service Contexts," Journal of the Academy of Marketing Science, 27 (3), 333.
Rangaswamy, A., R. R. Burke, and T. A. Oliva (1993), "Brand equity and brand names," International Journal of Research in Marketing, 10, 61-75.
Romeo, J. B. (1990), "The effect of brand extensions on a family brand: a categorization theory approach," University of Massachusetts at Amherst.
Rosenberg, M. J. and C. I. Hovland (1960), "Cognitive, affective, and behavioral components of attitudes," Attitude organization and change: An analysis of consistency among attitude components, 1-14.
Rotter, J. B. (1967), "A new scale for the measurement of interpersonal trust," Journal of Personality, 35 (4), 651-65.
Ruyter, K., M. Wetzels, and J. Bloemer (1996), "On the relationship between perceived service quality and behavioral intentions: a cross-sectional perspective," Proceedings 25th EMAC Conference, Budapest.
Selin, S. W., D. R. Howard, E. Udd, and T. Cable (1988), "An analysis of consumer loyalty to municipal recreation programs," Leisure Sciences, 10 (3), 217-23.
Sharp, B. M. (1993), "Managing brand extension," Journal of Consumer Marketing, 10 (3), 11-17.
Singh, J. and D. Sirdeshmukh (2000), "Agency and Trust Mechanisms in Consumer Satisfaction and Loyalty Judgments," Journal of the Academy of Marketing Science, 28 (1), 150.
Smith, J. B. (1997), "Selling Alliances," Industrial Marketing Management, 26, 149-61.
Smith, J. B. and D. W. Barclay (1997), "The Effects of Organizational Differences and Trust on the Effectiveness of Selling Partner Relationships," Journal of Marketing, 61 (1), 3-21.
Snyder, D. R. (1986), "Service loyalty and its measurement: a preliminary investigation," Creativity in Service Marketing: What’s New, What Works, What’s Developing, AMA, Chicago, IL, 44-8.
Spreng, R. A. and R. D. Mackoy (1996), "An empirical examination of a model of perceived service quality and satisfaction," Journal of Retailing, 72 (2), 201-14.
Stauss, B. (2001), "Retention effects of a customer club Bernd Stauss, Klaus Chojnacki, Alexander Decker, Frank Hoffmann The Authors," International Journal of Service Industry Management, 12 (1), 7-19.
Sullivan, M. (1990), "Measuring Image Spillovers in Umbrella-Branded Products," The Journal of Business, 63 (3), 309-29.
Sullivan, M. W. (1992), "Brand Extensions: When to Use Them," Management Science, 38 (6), 793-806.
Swan, J. E., I. F. Trawick, and D. W. Silva (1985), "How industrial salespeople gain customer trust," Industrial Marketing Management, 14 (3), 203-11.
Tauber, E. M. (1981), "Brand franchise extension: new product benefits from existing brand names," Business Horizons, 24 (2), 36-41.
---- (1988), "Brand Leverage: Strategy for Growth in a Cost-Control World," Journal of Advertising Research, 28 (4), 26-30.
Taylor, S. A. and T. L. Baker (1994), "An assessment of the relationship between service quality and customer satisfaction in the formation of consumers’ purchase intentions," Journal of Retailing, 70 (2), 163-78.
Teas, R. K. (1994), "Expectations as a Comparison Standard in Measuring Service Quality: An Assessment of a Reassessment," Journal of Marketing, 58 (1), 132-39. |
