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| Title: | 加拿大廣播電視公司與網上互動
The Canadian Broadcasting Corporation and Online Interactivity: An Empirical Investigation of User Generated Content at CBC.CA |
| Authors: | 王銳言
Whalen, Ryan |
| Contributors: | 方念萱
Fang, Leticia
王銳言
Whalen, Ryan |
| Keywords: | 網上互動
綫上期刊
加拿大廣播電視
Interactivity
Web 2.0
Content Analysis
User Generated Content
Public Broadcasting |
| Date: | 2009 |
| Issue Date: | 2010-04-09 14:21:24 (UTC+8) |
| Abstract: | 無
Following an exploration of the CBC’s history and role in Canadian society, this study offers an empirical examination of user generated content (UGC) at cbc.ca measuring the comment type, interactive exchange level, address features and national identity relevance of user comments. The entire comment threads of eleven stories from early 2010 are sampled and content analyzed. Results demonstrate that the vast majority of UGC at cbc.ca is not one-way as opposed to two-wayin nature and that – contrary to the CBC’s historic role – the national discussion is divisive as opposed to unifying. Finally, a discussion of how the CBC could improve its interactive functionalityis presented. Suggestions include recommending that the CBC clearly state the intention for interactive functionality, that the government re-formulate the CBC’s mandate and budget, and, most importantly, that the CBC consider a re-design of its interactive functionality. |
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| Description: | 碩士
國立政治大學
國際傳播英語碩士學程(IMICS)
97461016
98 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0097461016 |
| Data Type: | thesis |
| Appears in Collections: | [國際傳播英語碩士學程] 學位論文
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