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    题名: 頭髮再生之生技事業創業企劃書
    Business plan for startup of an innovative hair regeneration biotech business
    作者: 黃建昌
    Huang, James
    贡献者: 何小台
    Ho, Chester
    黃建昌
    Huang, James
    关键词: 頭髮再生
    日期: 2009
    上传时间: 2010-06-15 16:24:57 (UTC+8)
    摘要: 頭髮再生之生技事業創業企劃書
    1 Executive Summary……………………………………………………….…….6

    2 Business Description……………………...………………………………..…....7
    2.1 Industry Overview…………………………………..……………………...7
    2.2 Company Description……………………...……………………………….8
    2.3 Current Status……………………………………………………………..11
    2.4 Mission and Objectives...…………………………………………………12
    2.5 Critical Success Factors…………....……………………………………...13
    2.6 Exit Strategy………………………………………………………………14

    3 Product and Service……...………………………………….…………………16
    3.1 Technology………………………………………………………………..16
    3.2 Product Description.……………………………………………………....17
    3.3 Uniqueness of Product………………………………...…………………..25
    3.4 Production……………………..…………………………………………..27
    3.5 Service and Operation……………………………………………………..28

    4 Market….……………………………………………………………………….29
    4.1 Market Analysis…………………………………………...………………29
    4.2 Competitors Analysis…………………………………………...…………35
    4.3 SWAT Analysis…………………………………………………………...37
    4.4 Five Force Analysis……………………………………………………….39

    5 Marketing Strategies………………………………………………………..…41
    5.1 Market Segmentation Strategy……….…………………………………...41
    5.2 Targeting, Positioning and Pricing Strategy……………………...……….41
    5.3 Product and Service Strategy…………………………………..…….……42
    5.4 Distribution Channels……………………………………………………..43
    5.5 Promotion and Sale Strategy………………………………………………43

    6 Management…..………………………………………………..………………45
    6.1 Company Organization………………………………….………………...45
    6.2 Management Team………………………………….…………………….45
    6.3 Professional and Advisory Support……………………………………….46
    6.4 Board of Directors………………………………………………………...47

    7 Development and Operation…….………………………….…………………49
    7.1 Development Strategy……………………..……………………………...49
    7.2 Development Timeline………………………...………………………….49
    7.3 Operation Strategy………………………………………………………...51
    7.4 Scope of Service…….………………………………………………….…52
    7.5 Location for Operation……..……………………………………………...53
    7.6 Future Product……………………………………………………………..53

    8 Financial Analysis……….……………...……………………………………...55
    8.1 Start-up Funding Request ………………………………………………...55
    8.2 Cost of Operation………………………………………………………….56
    8.3 Break-even Analysis………………………………………………………58
    8.4 Revenue Forecast………………………………………………………….60
    8.5 Cash Flow Projection………………………………………………….…..70

    9 Conclusion…………………………………………………………………...….73

    10 Reference………………………………………………………………………..74
    參考文獻: Tai-Horng Young, Chiao-Yun Lee, Hsien-Ching Chiu, Chih-Jung Hsu, Sung-Jan Lin: Self-assembly of dermal papilla cells into inductive spheroidal microtissues on poly(ethylene-co-vinyl alcohol) membranes for hair follicle regeneration. Biomaterials 29, 2008
    Robert M. Lavker, Stanley Miller, Caroline Wilson, George Cotsarelis, Zhi-Gang Wei, Jing-Shan Yang, and Tung-Tien Sun: Hair Follicle Stem Cells: Their location, role in hair cycle, and involvement in skin tumor formation. The Journal of Investigative Dermatology 1993
    Jie Zhao, Liang-Qi Liu, Ying-Juan Wang, Wei Yang, Wen-Xin Geng, Jing Wei, Li-Wen Li *, Fu-Lin Chen: Treatment of alopecia by transplantation of hair follicle stem cells and dermal papilla cells encapsulated in alginate gels. Medical Hypotheses 70, 2008
    Kurt S Stenn1 and George Cotsarelis: Bioengineering the hair follicle: fringe benefits of stem cell technology. Current Opinion in Biotechnology 2005, 16:493–497
    International Society of Hair Restoration Surgery: 2005 Practice Census Results, 2007 Practice Census Results and 2009 Practice Census Results
    Wikipedia, the free encyclopedia: Stem cell, Adult stem cell, Embryonic stem cell, Mesenchymal stem cell, Melanocyte, Induced pluripotent stem cell and Skin
    Ren-Yeu Tsai: Current Alopecia Treatment in Taiwan. Taiwan Medical Journal 2008 Vol. 51, No. 8
    Sung-Jan Lin: Hair Follicle Development and Biology. Hair Forum 2009
    Zhi-Jie Zhan: Cell Isolation, Culture and Hair Regeneration. Hair Forum 2009
    Yu-Hung Wu: Pathology of Hair Disorders. Hair Forum 2009
    Jian-Xun Chen: Methods of Evaluating Hair Loss and How to Approach Patients with Hair Loss. Hair Forum 2009
    Chang-You Tsai: Experiences in Running Hair Loss Clinic for 1 year – Approach and Follow-Up Male AGA Patients. Hair Forum 2009
    Ren-Yeu Tsai: Medical and Surgical Treatment of Male Patten Hair Loss. Hair Forum 2009
    Yao-Li Huang: Complementary and Alternative Treatment of Hair Loss. Hair Forum 2009
    Wen-Hong Zhong: Genetics in AGA. Hair Forum 2009
    Tung-Tien Sun, George Cotsarelis, and Robert M. Lavker: Hair Follicular Stem Cells: The bulge-activation hypothesis. The Journal of Investigative Dermatology 1991
    R.J. Morris: Stem Cells in the Hair Follicle and Interfollicular Epidermis of Mice following Topical Application of Fluocinolone Acetonide. The Journal of Investigative Dermatology 2007
    George Cotsarelis: Gene expression profiling gets to the root of human hair follicle stem cells. The Journal of Clinical Investigation 2006
    Kateri A. Moore and Ihor R. Lemischka: Stem Cells and Their Niches. Science 2006 Vol. 311
    George Cotsarelis: The Hair Follicle: Dying for Attention. American Journal of Pathology, Vol. 151, No. 6, December 1997
    Robert M. Hoffman: The Pluripotency of Hair Follicle Stem Cells. Landes Bioscience 2006
    Gina Taylor, Michael S. Lehrer, Pamela J. Jensen, Tung-Tien Sun, and Robert M. Lavker: Involvement of Follicular Stem Cells in Forming Not Only the Follicle but Also the Epidermis. Cell Press 2000
    Dean Thomas Scow, M.D., Robert S. Nolte, D.O., And Allen F. Shaughnessy, Pharm.D.: Medical Treatments For Balding Men. Doctors` Hairloss Network
    描述: 碩士
    國立政治大學
    國際經營管理碩士班(IMBA)
    96933017
    98
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0096933017
    数据类型: thesis
    显示于类别:[國際經營管理英語碩士學程IMBA] 學位論文

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