本研究從市場驅動的觀點闡釋組織學習，探討並驗證前置變數、中介變數與結果變數之間的關係；另外，將過去學者甚少著墨的組織記憶納入研究，瞭解其在市場導向組織學習中的重要性。本研究提出完整的市場導向組織學習架構，並針對台灣地區營收淨額超過6億以上製造業與服務業及全部的金融業進行問卷調查，共回收278份有效問卷，經運用LISREL VIII進行實證分析，結果顯示：(1)學習導向這個第二階構念是市場導向組織學習的前置變數，學習導向主要是展現在學習的承諾、開放的心態與共享的願景等三個第一階構念之上；(2)市場情報蒐集主要是受到組織記憶所影響，市場情報蒐集會影響市場情報傳遞，而組織記憶則是由市場情報的回應所建立；(3)至於經營績效、組織承諾與工作滿足等結果變數則是受到市場情報的回應所影響。 This research bases on the view of market driven to explain the organizational learning, explore and verify the relationship among antecedents, mediators and consequences. Additionally, The authors subsume organizational memory seldom mentioned by other academics into the conceptual framework and probe the importance of organizational memory in the market driven organizational learning. This research demonstrates the complete framework of market oriented organizational learning. The authors select the manufacturing and service industries which sales over 60 million dollars and overall bank industry as research objects. There are 278 valid questionnaires. The result of empirical analysis by means of LISREL VIII shows that (1) Learning orientation which a second order construct is the antecedent of market oriented organizational learning. Learning orientation displays on three first order constructs including commitment to learning, open mindedness, and shared vision. (2) The generation of market intelligence was mainly influenced by organizational memory. The generation of market intelligence affects the dissemination of market intelligence. And the responsiveness of market intelligence is the foundation of organizational memory. (3) The business performance, organizational commitment, and job satisfaction were affected by the responsiveness of market intelligence.