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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/41405


    Title: 策略管理
    Authors: 司徒達賢
    Contributors: 國立政治大學企業管理學系
    Keywords: 企業管理
    Date: 1996-01-29
    Issue Date: 2010-06-08 15:19:09 (UTC+8)
    Abstract: 本書以簡明實用的方式介紹策略管理的思考架構與分析方法。內容包括 總體策略與事業策略的評估與制定、產業環境分析的程序、功能政策及組織結 構與策略配合的方法等。除了策略形態分析法外,並介紹了策略矩陣分析法以 及四十餘項策略要素,可協助高階策略制定者深入地構思與形成其成功的策略 。所有觀念皆輔以台灣本土的案例,因之極易了解與運用。本書並以專章闡釋 高階管理之藝術,值得每一位企業領導人深入研讀與自省。
    Relation: 臺北市 : 遠流, 民84,初版
    Description: [3],273面 : 圖,表 ; 23公分
    Data Type: book/chapter
    ISBN: 957-32-2488-7
    Appears in Collections:[企業管理學系] 專書/專書篇章

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