政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/41556

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | Items with full text/Total items : 109948/140897 (78%)
Visitors : 46076866 Online Users : 628

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer

政大機構典藏 > 傳播學院 > 新聞學系 > 會議論文 > Item 140.119/41556

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/41556

Title:	置入性行銷對新聞記者的影響
Other Titles:	Product placement in journalism and its impact on reporters
Authors:	羅文輝劉蕙苓
Contributors:	國立政治大學新聞學系
Date:	2006-07
Issue Date:	2010-06-28 13:35:52 (UTC+8)
Abstract:	工作滿意度、未來工作計畫與倫理態度的最有力變項。換言之，本研究的結果顯示，置入性行銷對新聞記者的工作自主權、工作滿意度、未來工作計畫及倫理態度均構成嚴重的影響；配合置入性行銷專案進行採訪報導頻率較高的記者，不僅認為自己的工作自主權與工作滿意度較低，未來留在目前工作單位繼續服務的意願也比較低，同時較傾向認為配合置入性行銷專案進行採訪報導是可以接受的行為。 This study examines the use of product placement in journalism and its impact on reporters` perceived autonomy, job satisfaction, future employment aspirations, and ethical attitudes. Using random sample, a total of 771 working reporters were interviewed in 2004. The results of the study showed that a substantial majority of reporters surveyed had worked for product placement projects. The results also revealed that frequency of participating in the product placement projects was the best predictor of respondents` perceived autonomy, job satisfaction, future employment aspirations, and ethical attitudes.
Relation:	中華傳播學會第六屆年會。2006年7月13-15日。
Data Type:	conference
Appears in Collections:	[新聞學系] 會議論文

Files in This Item:

File	Description	Size	Format
78_1.pdf		309Kb	Adobe PDF2	586	View/Open

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

Loading...