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    Title: 從多元智能觀點探討新聞雜誌報導走向
    Other Titles: Content Analysis of News Magazines: an aspect of multiple intelligences
    Authors: 黃葳威
    Contributors: 國立政治大學廣播電視學系
    Date: 2006-07
    Issue Date: 2010-07-09 11:34:50 (UTC+8)
    Abstract: 台灣從1979年3月起雜誌解禁,自此掀起一股辦雜誌的熱潮,雜誌發行量在2001年之前一直呈正成長,2002年一度驟降,2003年又逐漸回昇;近兩年雜誌的廣告市場也大量瓜分了平面媒體廣告市場。而且,國內雜誌廣告市場近年也出現成長趨勢。
    多元智能理論被廣泛應證於教育領域,由媒體扮演社會化的影響面來看,傳播媒體藉由圖文影音符號所傳遞的議題方向,是否達到多元智能啟迪現代人視野的目標?這是本研究想尋找的答案。
    本文將從多元智能理論出發,進行國內外具代表性新聞雜誌的時事議題走向分析。研究問題如下:
    1. 近15年以來國內外具代表性新聞雜誌的時事議題變化如何?
    2. 從多元智能角度觀察,近15年以來國內外具代表性新聞雜誌建構了何種世界觀?
    研究者蒐集台灣地區採取本國觀點﹑區域觀點及國際觀點具代表性的新聞雜誌,以中產階級知識分子為訴求,且黨派、意識型態中立的「天下」雜誌、「新聞週刊」( Newsweek)亞洲版、及「時代」週刊(Times)國際版為主,建構內容分析類目。
    研究結果發現,新聞雜誌所傳遞的本土視野偏重邏輯數學智能,所傳遞區域化及國際化的視野偏向人際智能。
    Since the deregulation of magazine industry on March 1979, more and more magazines have been published in Taiwan. The number of magazine publication had been increasing until 2002. But it is increasing after 2003, so do the amount of advertising market.
    Theory of multiple intelligences has been applied to education field. From the function of media’s socialization, do mass media through symbol of texts and pictures provide the vision of multiple intelligences for modern people?
    This research will discuss the following questions:
    1. How do issues of representative news magazines have been changed in the past 15 years?
    2. From the aspect of multiple intelligences, what vision do these news magazines have transmitted in the past 15 years?
    Three news magazines including the local version of Common Wealth Monthly, regional version of Newsweek, international version of Times from 1990 to 2004 are analyzed by content analysis.
    According to the result, news magazine of local version pays a lot of attention on logic/mathematic intelligence, while these of regional and international versions focus on interpersonal intelligence.
    Relation: 中華傳播學會年會研討會
    Data Type: conference
    Appears in Collections:[廣播電視學系] 會議論文

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