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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/43408


    Title: 競爭時代的報紙 : 理論與實務
    Authors: 蘇蘅
    Contributors: 新聞學系
    Keywords: 報業
    經營
    臺灣
    Date: 2002
    Issue Date: 2010-07-29 12:21:28 (UTC+8)
    Publisher: 台北市:時英,2002
    Abstract: 本書從歷史學和社會學面向,回顧台灣從報禁解除之後的報業發展和變化起伏,特別偏重報業決策者和新聞工作者應如何思考"純粹市場合理性"的探討。此外,本書也勾勒台灣報紙企業化、市場化的動態變化,並以歷史事實和實證分析並重的方式,剖析台灣報紙在當下如何生存、面臨的困境,以及和其他媒體競爭時遇到的挑戰。這本書提供多角度的視野,解構報紙愈來愈受市場掣肘的複雜樣貌,並對從業人員、報紙經營和新聞教育,提出深層的反思和討論。
    Relation: 政大八十週年校慶百本專書
    Source URI: http://small.lib.nccu.edu.tw/ncculib_book100/detail.php?p_id=39
    http://jenda.lib.nccu.edu.tw/record=b1860096*cht
    Data Type: book/chapter
    Appears in Collections:[新聞學系] 專書/專書篇章

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