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    政大機構典藏 > 商學院 > 企業管理學系 > 會議論文 >  Item 140.119/45350
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/45350

    Title: The Thinking Style and Information Source Preference for Consumers with an Interdependent-Self versus an Independent-Self
    Authors: 別蓮蒂
    Bei, Lien-Ti
    Date: 2007-11
    Issue Date: 2010-10-06 09:19:44 (UTC+8)
    Abstract: This study argues that consumers with different self-construal (i.e., an independent-self versus an interdependent-self) or seeking information for search products versus experience products are likely to differ in their thinking style and put unequal weight on various information sources. The results of 600 respondents from a web survey showed that consumers with strong perceptions of an independent-self are more likely to use a systematic thinking style compared to those with a strong interdependent-self. Also, consumers with a strong interdependent-self care about all types of information sources
    Relation: The Annual Conference of The Society for Marketing Advances (SMA)
    Data Type: conference
    Appears in Collections:[企業管理學系] 會議論文

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