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    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/4838


    Title: 購屋搜尋行為之研究
    Other Titles: Home Buyers Search Behavior in Taiwan
    Authors: 張金鶚
    Keywords: 購屋搜尋;購屋目的;搜尋誘因;搜尋管道
    Purchase purpose;Search behavior;Search attractions;Information channels
    Date: 2002
    Issue Date: 2007-04-18 18:23:59 (UTC+8)
    Publisher: 臺北市:國立政治大學地政學系
    Abstract: 房屋本身具有異質性、昂貴性、耐久性、低重複購買頻率、消費與投資雙重性等特質,這些特質使得一般行銷研究之結果,無法完全適用於解釋購屋搜尋行為。本文提出