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    題名: Market Competition and Media Performance: Reexamining the Media Performance of the Cable Television Industry in Taiwan
    作者: 劉幼琍;陳清河
    Lia, Shu-Chu Sarrina;Liu, Yu-Li;Chen, Chi-Ho
    日期: 2007-09
    上傳時間: 2010-11-23 04:46:07 (UTC+8)
    摘要: Using industrial organization theory as the theoretical framework, the purpose of this study is to examine the relation between market competition and the media performance of Taiwan`s cable television industry. To measure the variable of media performance, this study focused on 6 indicators: subscribers` satisfaction, penetration rates, subscription fees, the number of channels, the net profits of system operators, and customer service. To collect data for this study, 2 research methods were adopted: intensive interviews directed toward 64 system operators and a telephone survey involving a probability sampling approach with 2,642 valid questionnaires.
    關聯: Journal of Media Economics, 20(3), 189-210
    資料類型: article
    DOI 連結: http://dx.doi.org/10.1080/08997760701290641
    DOI: 10.1080/08997760701290641
    顯示於類別:[廣播電視學系] 期刊論文

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