| Reference: | 一、 中文書目
彭群弼 (2007年11月15日)。〈簡訊七成五是年輕人發，業者鎖定年底節慶宣
布降價〉，《中廣新聞網》。上網日期：2007年11月15日。取自
http://www.epochtimes.com/b5/7/11/15/n1902772.htm
資策會FIND (2010)。〈2009年第四季我國行動上網觀測〉。上網日期：2010年3
月18日，取自http://www.find/org.tw/find/home.aspx?page=many&id=252
資策會FIND (2009)。〈2009企業主廣告需求調查 ─ 網路廣告穩居第一，手機
廣告最具成長潛力〉。上網日期：2009年8月24日，取自http://www.find.
org.tw/find/home.aspx?page=many&id=232
資策會FIND (2008)。〈北美行動手機服務的關鍵應用〉。上網日期：2008年8
月22日，取自http://www.find.org.tw/find/home.aspx/focus/images/img/Niels
Wehmeyer, K. (2007). Mobile ad intrusiveness - The Effects of Message Type and Situation. Paper presented at the 20th Bled eCOFERENCE eMergence: Merging and Emerging Technologies, Process, and Institutions.Bled, Slovenia.
Wehmeyer, K., & Müller- Lankenau, C. (2005, June). Mobile Couponing- Measuring Consumers` Acceptance with and Preferences with a Limit Conjoint Approach. Paper
presented at the the 18th Bled eConference, Bled, Slovenia.
Xu, D. J. (2006 ). The Influence of Personalization in Affecting Consumer Attitudes Toward Mobile Advertising in China. Journal of Computer Information Systems,
47(2), 9-19.
Zaichkowsky, J. L. (1994). Research Notes: The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising. Journal of Advertising, XXIII(4),
59-70.
Zhang, J., & Mao, E. (2008). Understanding the Acceptance of Mobile SMS Advertising among Young Chinese Consumers. Psychology & Marketing, 25(8),
787-805.
Zufreyden, F. S., Pedrick, J. H., & Sankaralingam, A. (1993). Zapping and Its Impact on Brand Purchase Behavior. Journal of Advertising Research, 33, 58-66.
en/home.aspx?page=news&id=5239
資策會FIND (2008)。〈全球行動數據服務調查 (一) —台灣網民使用行動數據服
務以「行動通訊/溝通類」為主〉。上網日期：2008年10月1日，取自
http://www.find.org.tw/find/home.aspx?page=many&id=202
資策會FIND (2007)。〈透析國內通訊市場消費者需求 ─2006台灣地區行動通訊
設備調查〉。上網日期：2007年3月9日，取自http://www.find.org.tw/find/
Home.aspx?page=many&id=161
資策會FIND (2006)。〈近六成台灣民眾為行動加值服務使用者 平均每月花114
元〉。上網日期：2006年12月25日，取自http://www.find.org.tw/find/
home.aspx?page=many&id=154
二、 英文書目
Abernethy, A. M. (1991). Physical and Mechanical Avoidance of Television Commercials: An Exploratory Study of Zipping, Zapping and Leaving. Paper presented at the Proceedings of the American Academy of Advertising, Reno, NV.
Barnes, S. J., & Scornavacca, E. (2004). Mobile Marketing: the Role of Permission and Acceptance. International Journal of Mobile Communications, 2(2), 128-139.
Baron, R. M., & Kenny, D. A. (1986). The Moderator- Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations. Journal of Business Research, 24, 253-268.
Barwise, P., & Strong, C. (2002). Permission-Based Mobile Advertising. journal of Interactive Marketing, 16(1), 14-24.
Bauer, H. H., Barnes, S. J., Reichardt, T., & Neuman, M. M. (2005). Driving Consumer Acceptance of Mobile Marketing: A Theoretical Framework and Empirical Study. Journal of Electronic Commerce Research, 6, 181-192.
Bauer, R. A., & Greyser, S. A. (1968). Advertising in America:The Consumer View. Boston:Harvard University, Graduate School of Business Administration, Division of
Research.
BLUETOOTH SIG. (2007). Bluetooth SIG Testing Tool Sets Industry Example, from
http://www.bluetooth.com/Bluetooth/Press/SIG/BLUETOOTH_SIG_TESTINGTOOL_SETS_INDUSTRY_EXAMPLE.html].
BrunerII, G. C., & Kumar, A. (2007). Attitude toward Location-Based Advertising. Journal of Interactive Advertising, 7(2), 3-15.
Carat Interactive (2002). The Future of Wireless Marketing (White paper).
Carroll, A., Barnes, S. J., Scornavacca, E., & Fletcher, K. (2007). Consumer Perceptions and Attitudes towards SMS Advertising: Recent Evidence from New
Zealand. International Journal of Advertising, 26(1), 79-98.
Clancey, M. (1994). The Television Audience Examined. Journal of Advertising Research, 34(4), 76-76.
Cuneo, A. Z. (2008). Mobile Marketing Based on Place is Finally Making Strides. Advertising Age, 79.
Danaher, P. J. (1995). What Happens to Television Ratings During Commercial Breaks? Journal of Advertising Research, 35, 37-48.
Davis, R., & Yung, D. (2005). Understanding the Interactivity between Television and Mobile Commerce. Communications of the ACM, 48(7), 103-105.
Dillon, A., Richardson, J., & McKnight, C. (1990). The Effect of Display Size and Text Splitting on ReadingLengthy Text from the Screen. Behaviour and Information Technology, 9(3), 215–227.
Duchnicky, R. L., & Kolers, P. A. (1983). Readability of Text Scrolled on Visual Dsplay Terminals as a Function of Window Size. Human Factors, 25 683–692.
Edwards, S. M., Li, H., & Lee, J.-H. (2002b). Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up
Ads. Journal of Advertising, XXX1(3), 83-95.
Ferris, M. (2007). Insights on Mobile Advertising, Promotion, and Research. journal of Advertising Research, 47(1), 28-37.
Godin, S., & Peppers, D. (1999). Permission Marketing: Turning Strangers into Friends, and Friends into Customers. New York: Simon & Schuster.
Greyser, S. (1973). Irritation in Advertising. Journal of Advertising Research, 13(1), 3-7.
Ha, L. (1996). Observations: Advertising Clutter Consumer Magazines: Dimensions and Effects. Journal of Advertising Research, 36(4), 76-84.
Haghirian, P., Madlberger, M., & Tanuskova, A. (2005). Increasing Advertising Value of Mobile Marketing - An Empirical Study of Antecedents Paper presented at the the
38th Hawaii International Conference on System Sciences.
Heeter, C., & Cohen, E. (1988). Viewing Style Difierences Between Radio and Television. In C. H. a. B. S. Greenberg (Ed.), Cableviewing (pp. 11-32). Norwood: NJ: Ablex Publishing.
Heeter, C., & Greenberg, B. S. (1985). Profiling the Zappers. Journal of Advertising Research, 25, 15-19.
Jarvenpaa, S. L., & Lang, K. R. (2005). Managing the Paradoxes of Mobile Technology. Information Systems Management, 22(4), 7-23.
Jelassi, T., & Enders, A. (2006). Mobile Advertising: A European Perspective. In S. J. Barnes & E. Scornavacca (Eds.), Unwired Business: Cases in Mobile Business (pp.
82-95): IRM Press: Hershey, Pa.
Jones, M., Marsden, G., Mohd-Nasir, N., Boone, K., & Buchanan, G. (1999). Improving WebInteraction on Small Displays. Computer Networks: The International
Journal of Computer and Telecommunications Networking, 31(11-16), 1129 - 1137
Kölmel, B., & Alexakis, S. (2002). Location Based Advertising. Paper presented at the First International Gonference on Mobile Business.
Karjaluoto, H., Leppäniemi, M., & Salo, J. (2004). The Role of Mobile Marketing in Companies’ Promotion Mix: Empirical Evidence from Finland. Journal of International Business and Economics, 2(1), 111-116.
Kavassalis, P., Spyropoulou, N., Drossos, D., Mitrokostas, E., Gikas, G., & Hatzistamatiou, A. (2003). Mobile Permission Marketing: Framing the Market Inquiry . International Journal of Electronic Commerce, 8 (1), 55-79.
Krugman, D. M., Cameron, G. T., & White, C. M. (1995). Visual Attention to
Programming and Commercials: The Use of In-Home Observations. Journal of
Adverlising, 24, 1-12.
Krugman, D. M., & Johnson, K. F. (1991). Differences in the Consumption of Traditional Broadcast and VCR Movie Rental. Journal of Broadcasting & Electronic Media, 35, 213-232.
Krugman, H. E. (1983). Television Program Interest and Commercial Interruption. Journal of Advertising Research, 23(1), 21-23.
Landay, J. A., & Kaufmann, T. R. (1993). User Interface Issues in Mobile Computing. Paper presented at the the Fourth Workshop on Workstation Operating Systems.
Laszlo, J. (2009). The New Unwired World: An lAB Status Report on Mobile Advertising. Journal of Advertising Research, 49(1), 27-43.
Lee, Y. E., & Benbasat, I. (2003). Interface Design for Mobile Commerce. Communications of the ACM, 46(12), 49-52.
Leek, S., & Christodoulides, G. (2009). Next-Generation Mobile Marketing: How Young Consumers React to Biuetooth-Enabied Advertising. Journal of Advertising Research, 49(1), 44-53.
Li, H., Edwards, S. M., & Lee, J.-H. (2002a). Measuring the Intrusiveness of Advertisements: Scale Development and Validation. Journal of Advertising, XXX1 (2), 37-37.
Magazine Publishers of America (1979), Consumer Perception of Increased Advertising. Magazine Newsletter of Research, 29, 1-7.
Mendell, D. (2009, January 12). Cracking Quick Response Codes. MediaWeek, 19, 3-3.
M-marketing Association (2007). Understanding M-marketing: Technology and Reach, May 2007. from http://www.mmaglobal.com/Mobilemarketing102.pdf
Nasir, S. (2010). Supporting Marketing Practices: Mobile Network Operators` Value Added Services Changing the Way of Doing Business. In K. Pousttchi & D. G. Wiedemann (Eds.), Handbook of research on mobile marketing management (pp.
158-172). Hershey, Pa.: Business Science Reference.
Newspaper Advertising Bureau, Inc. (1973). Quantitative and Qualitative Aspects of Daily Newspaper Reading: A National Study, New York.
Nysveen, H., Pedersen, P. E., Thorbjørnsen, H., & Berthon, P. (2005). Mobilizing the Brand: The Effects of Mobile Services onBrand Relationships and Main Channel Use.
Journal of Service Research, 7(3), 257-276.
OFCOM. (2006).The Communications Market. from http://www.ofcom.org.uk/researCh/cm/cm06/overview06/consumer/?view-Welsh]
Patel, N. (2001). Mobile Commerce Market Update. Boston, MA: Strategy Analytics.
Pollay, R. W. (1986). The Distorted Mirror: Reflections on the Unintended Consequences of Advertising. Journal of Marketing, 50, 18-36.
Rao, B., & Minakakis, L. (2003). Evolution of Mobile Location-based Services. Communications of the ACM, 46 (12), 61-65.
Rau, P.-L. P., Chen, J., & Chen, D. (2006). A study ofPresentations of Mobile Web Banners for Location-based Information and Entertainment Information Websites.
Behaviour & Information Technology, 25(3), 253-261.
Resiel, J. F., & Shneiderman, B. (1987). Is Bigger Better? TheEffects of Display Size on Program Reading. In G. Salvendy (Ed.), Social, Ergonomic and Stress Aspects of
Work with Computers (pp. 113–122). Amsterdam: Elsevier.
Rettie, R., Grandcolas, U., & Deakins, B. (2005). Text Message Advertising: Response Rates and Branding Effects. Journal of Targeting, Measurement & Analysis
for Marketing, 13(4), 304-312.
Robins, F. (2003). The Marketing of 3G. Marketing Intelligence & Planning, 21(6), 370-378.
Sadeh, N. M. (2002). M-Commerce: Technologies,Services,and Business Models. New York: John Wiley & Sons, Inc. .
Scharl, A., Dickinger, A., & Murphy, J. (2005). Diffusion and Success Factors of Mobile Marketing. Electronic Commerce Research and Applications, 4(2), 159-173.
Shneiderman, B. (1987). User Interface Design and Evaluation for an Electronic Encyclopedia. In G. Salvendy (Ed.), Cognitive Engineering in the Design of Human–Computer Interaction and Expert Systems (pp. 207– 223). Amsterdam:
Elsevier.
Siau, K., & Shen, Z. (2003). BuildingCustomer Trust in Mobile Commerce. Communications of the ACM, 46(4), 91-94.
Speck, P. S., & Elliott, M. T. (1997a). The Antecedents and Consequences of Perceived Advertising Clutter. journal of Current Issues and Research in
Advertising,, 19(2), 39-54.
Speck, P. S., & Elliott, M. T. (1997b). Predictors of Advertising Avoidance in Print and Broadcast Media. [Article]. Journal of Advertising, 26(3), 61-76.
Stewart, D. W., & Pavlou, P. A. (2002). From Consumer Response to Active Consumer: Measuring the Effectiveness of Interactive Media. Journal of the Academy of Marketing Science, 30 (4), 376 - 396.
Trappey, R. J., & Woodside, A. G. (2005). Consumer Responses to Interactive Advertising Campaigns Coupling Short-Message-Service Direct Marketing and TV Commercials. Journal of Advertising Research, 45(4), 382-401.
Tsang, M. M., Ho, S.-C., & Liang, T.-P. (2004). Consumer Attitudes Toward Mobile Advertising: An Empirical Study.. International Journal of Electronic Commerce, 8(3), 65-78.
Vespe, F. (1997). High-Tech Billboards: The Same Old Litter on a Stick. Journal of Public Policy & Marketing, 16(1), 176-179. |
