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    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/48860
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/48860


    Title: 創新科技對入口網站產業結構的影響-以Google為例
    The influence of Innovation technology to Internet industry-for example Google corporatin
    Authors: 李雅惠
    Contributors: 郭更生
    李雅惠
    Keywords: 創新科技
    網際網路
    經營策略
    Date: 2009
    Issue Date: 2010-12-08 01:51:55 (UTC+8)
    Abstract: 1990年,美國政府開放民眾使用網際網路後,網路搜尋技術、網路軟體等重要應用相繼出現,影響其他不同的產業,譬如: 電腦硬體、流通、媒體、及證券業等,改變產業經營模式,帶來產業成長的力量。可見網際網路產業是很重要並值得研究的產業。
    入口網站產業的同業、供應商、消費者、潛在進入者所構成的產業價值鏈,隨著網路創新科技的推出,產生相因應的變化。三大入口網站業者Yahoo!、Google、MSN,Google以其擁有的搜尋技術優勢,影響Yahoo!與MSN重新思考搜尋引擎所帶來的商機,也積極投入關鍵字廣告營運模式;Google的搜尋引擎經營模式,與相繼推出的網路軟體與服務,有益於造就網路資料來源之一的內容網站蓬勃發展;對於使用者的接納度而言,Google搜尋引擎技術大幅降低使用者資訊不對稱的問題,使得Google擁有眾多使用者人數的資產,相對應的廣告商提高了網路廣告比重,網路廣告市場正大幅成長中。
    Google不斷研發新的網路服務與軟體,具有破壞性科技的產品,雖然是針對非主流的市場需求,對於產業也帶來不同的影響,而行動通訊裝置的上網需求與網路服務的提供,不同於以往電腦上網平台的特性,所以,這塊市場是一塊有待開發的市場,相對也帶來對於網路產業成長的新空間。
    Google的創新科技是先經網路使用者的採納,廠商依據自身經驗與市場反應,陸續跟進採用該技術。如此產業動態的演進,本研究探討Google創新科技的發展階段,對於入口網產業供給面、需求面的影響,進而歸納產業內同業的垂直整合、水平整合,或是與他人合作推出新的網路服務等產業結構的改變。
    Reference: 一、英文部分
    1.Ansoff H.(1965), “Corporate strategy:An analytic approach to business policy for growth and expansion.” , 129-132.
    2.Alavi M. & Carlson P.(1992), “A review of MIS research and disciplinary development”, Journal of Management Information Systems , 8:4, 45-62
    3.Alan P. & Romano D.(2006), “Innovation in disruptive regulatory environments ”, European Journal of Innovation Management 9:1, 79-91.
    4.Allen D.(1990),”Competition: Co-operation and critical mass in the evolution of network.”, 8th Conference of the International Telecommunications Society, 18-21.
    5.Bain J.S. (1968) ,”Industrial organization.”
    6.Booz, Allen & Hamilton(1982),”New products management for the 1980s.”
    7.Carl S. and Hal R.V.(1998),”Information rules: A strategic guide the network economy.”, Harvard Business School Press.
    8.Capello R.(1995),“Network externalities: towards a taxonomy of the concept and a theory of their effects on the performance of firms and regions.”
    9.Chaoying M. and Liz B. and Miltos P. and Gill W.(2006) ,”Towards the design of a portal framework for web services integration.”, computer society.
    10.Christensen C.(1997),” The innovator's dilemma .” Harvard Business School Press
    11.Cobeli D.H. and Brow D.J.(1994),”Analyzing product innovations .” Research Management , 30:4, 25-31
    12.Davis F.D. and Bagozzi R.P.(1992),”Extrinsic and intrinsic motivation to use computers”, Journal of Applied Social Psychology, 22, 1111-1132.
    13.Eszter H. (2000) , ”Open portals or closed gates?channeling content on the world wide web.” Poetics 27,242-243.
    14.Galligan P.T., Hopkins J.L.and Kehoe D.F. (2005) ,”An approach to deliver an early return on investment during the development of a corporate web portal,computer society.”, Proceedings of the 2005 IEEE International Conference on Services Computing (SCC’05).
    15.Iansiti M. and Roy L.(2004),”Strategy as ecology.”, Harvard Business Review
    16.Irvine C. and Theresa B. F. (2003) ,”Web-based B2B portals.”, Industrial Marketing Management,32,16-20.
    17.Kang Bae Lee, Sungyeol Yu and Seong Jun Kim(2006),”Analysis of pricing strategies for e-business companies providing information goods and services.“, Computers&Industrial Engineering, 51: 1, 72-78.
    18.Lyndam A., Robert D., Austin F. and Warren M.(2005),”Corporate information strategy and management :Text and Cases.”, 45-75.
    19.Markus, M.(1992),”Critical mass contingencies for telecommunication consumers.” The Economics of Information Networks, 431-450.
    20.Mansfield E.(1961),”Technical change and the rate of imitation .”Econometirca 29,741-746.
    21.Marguish D.G.(1982),”The anatomy of successful innovation.”Winthrop Publishers.
    22.Marnix A.(2006),”Inhibitors of disruptive innovation capability.”European Journal of Innovation Management 9:2, 215-233.
    23.Porter M.E.(1980),“Competitive strategy”,The Free Press
    24.Paap J. and Katz R.(2004),”Anticipating disruptive innovation.” Research Technology Management, 47, 13-22.
    25.Rahul T. and Uday R. and Taridas M.(2004),”The market structure for Internet search engines.” Journal of Management Information Systems, 21: 2, 137-160.
    26.Rajiv M. D. and Marshall L.F. and Abarham S. and Jie Zhang.(2004),”web portal evidence and analysis of media concentration.”, Journal of Management Information Systems. 21: 2, 181-199.
    27.Robert K.Y. (1994), “Case study research design and method”, 5-11
    28.Shumpter J.A.(1934),“The theory of economic development.”, New Brunswick
    29.Tushman A.L.(1997),“Managing strategic innovation and change.”,Oxford University Press
    30.Utterback(1994),“Mastering the dynamics of innovation.”,Harvard Business School Press
    31.Vernon R.(1966),“International Investment and International Trade in the Product Cycle.” , Quarterly Journal of Economics 80:2,190-207.
    32.Stephen P.B. and Richard L.N.(1998),”Sense&Respond.”,Harvard Business School Press, 31-60.
    二、中文部份
    1.陳炳宏,民國90年,傳播產業研究,五南。
    2.陳正倉,民國92年,產業經濟學,雙葉書廊。
    3.克雷頓‧克里斯汀,民國96年,創新者的兩難,吳凱琳譯,商周出版。
    4.克雷頓‧克里斯汀,民國92年,創新者的解答,李芳齡、李田樹譯,商周出版。
    三、網站部份
    1.Google完全手冊,網站:http://www.google.com/intl/zh-TW/about.html
    2.Microsoft首頁,網站:http://www.microsoft.com/en/us/default.aspx
    3.Yahoo widget工具,網站:http://tw.widget.yahoo.com/gallery/index.php?page=1&cate=Yahoo%21%A9_%BC%AF%AAA%B0%C8&clang=
    4.Yahoo Company Information網站:,http://info.yahoo.com/
    5.Alexa統計入口網站流量的網站:,http://www.alexa.com/site/ds/top_sites?ts_mode=global&lang=none
    6.Internet World Stats統計網路使用者人數與網路市場研究的網站:,http://www.internetworldstats.com/
    Description: 碩士
    國立政治大學
    企業管理研究所
    94355049
    98
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0094355049
    Data Type: thesis
    Appears in Collections:[企業管理學系] 學位論文

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