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    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/49131


    Title: 發行美國雜誌國際中文版創業計畫
    Business plan for publishing international Chinese edition of US magazine in Taiwan
    Authors: 陳怡安
    Chen, Annie
    Contributors: 何小台
    Ho, Chester
    陳怡安
    Chen, Annie
    Keywords: 雜誌
    創業計畫
    Date: 2009
    Issue Date: 2010-12-08 01:59:11 (UTC+8)
    Abstract: 發行美國雜誌國際中文版創業計畫
    TABLE OF CONTENTS
    1 EXECUTIVE SUMMARY 1
    1.1 OBJECTIVES 3
    1.2 MISSION 3
    1.3 KEY TO SUCCESS 4
    2 COMPANY SUMMARY 4
    2.1 COMPANY OWNERSHIP 4
    2.2 COMPANY LOCATIONS AND FACILITIES 5
    3 PRODUCTS 5
    4 MARKET ANALYSIS SUMMARY 6
    4.1 TAIWAN MAGAZINE MARKET 6
    4.2 COMPETITORS 9
    4.3 LUCKY IN TAIWAN 20
    5 STRATEGY AND IMPLEMENTATION SUMMARY 23
    5.1 SWOT ANALYSIS 24
    5.2 MARKETING STRATEGY 25
    5.3 SALES STRATEGY 29
    5.4 SALES FORECAST 29
    6 MANAGEMENT SUMMARY 30
    6.1 MANAGEMENT TEAM 30
    7 FINANCIAL PLAN 32
    7.1 IMPORTANT ASSUMPTIONS 32
    7.2 PROJECTED PROFIT AND LOSS 32
    7.3 PROJECTED CASH FLOW 33
    7.4 PROJECTED BALANCE SHEET 34
    8 CONCLUSION 35
    WORKS CITED 37
    Reference: Works Cited
    Condé Nast Publications . Mission Statement of Lucky . 29 March 2010. 30 June 2010 <http://www.condenastmediakit.com/luc/>.
    Condé Nast Publications. Vogue Media Kit. 15 December 2009. 30 June 2010 <http://www.condenastmediakit.com/vog/>.
    Cosmopolitan magazine. Cosmopolitan Media Kit. 30 June 2010 <http://www.cosmomediakit.com/r5/home.asp>.
    Elle magazine. "Elle Media Kit." Elle magazine. 30 June 2010 <http://www.marieclairemk.com/r5/showkiosk.asp?listing_id=1735646&category_id=19143>.
    Government Information Office, Republic of China. "Magazine Publications." 2009 Publication Annual. Government Information Office, Republic of China, 2009.
    Harper's Bazaar magazine. Mission Statement of Harper's Bazaar. 30 June 2010 <http://www.harpersbazaarmediakit.com/r5/showkiosk.asp?listing_id=413514&category_id=27874>.
    Lucky. Editor in Chief - Lucky magazine. 30 June 2010 <http://www.luckymag.com/services/presscenter/bios/KimFranceBio>.
    Lucky magazine. Lucky . 30 June 2010.
    Magazine Business Association of Taipei. 30 June 2010 <http://www.magazine.org.tw/Magazine>.
    Marie Claire magazine. Mission Satement of Marie Claire. 30 June 2010 <http://www.marieclairemk.com/r5/showkiosk.asp?listing_id=1735646&category_id=19143>
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    97933013
    98
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0097933013
    Data Type: thesis
    Appears in Collections:[國際經營管理英語碩士學程IMBA] 學位論文

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