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https://nccur.lib.nccu.edu.tw/handle/140.119/49139
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| Title: | 全方位服務線上點餐系統創業企劃書
Business Plan for Startup of a Total Solution Online |
| Authors: | 何明錚
Ho,Wesley |
| Contributors: | 連賢明
Lien,Hsien Ming
何明錚
Ho,Wesley |
| Keywords: | 創業企劃書 |
| Date: | 2009 |
| Issue Date: | 2010-12-08 01:59:17 (UTC+8) |
| Abstract: | 全方位服務線上點餐系統創業企劃書
The dine-out industry has always been a big market in Taiwan, many because of the Taiwan`s culture in long working hours and double salary household. On average around 29% of the total population dine out daily, and it was estimated that the total dine-out industry may reach more than NTD $300 billion. In the past the takeout and delivery market has been dominated by lunchbox, which are low pricing and regular level food that is suitable for just a normal meal; in 2008 the largest fast-food chain McDonald had joined in the battle for the delivery market which had reached around NTD $27.7 billion in 2007. Realizing the potential of this market; higher quality restaurants and hotels has joined into this sector, trying to create the culture of takeout and enjoying fine cuisine in your house. But lacking the marketing strategy, takeout percentage has remained low; but it is inevitable that the growing culture of enjoying fine cuisine at your home.
DoggyBag is a professional online website that specializing in service of promotion, menu ordering of takeout or delivery for branded restaurants. There is no competition yet in this market; and the dining culture in Taiwan still is mainly enjoying fine cuisine in restaurants. But with the success of Sherpa’s in Shanghai and Seamless Web in United States; together with the partner restaurants, DoggyBag is confident to create a new dining culture in Taiwan. With well trained, polite, and well mannered delivery team; consumers would be able to enjoy fine cuisine delivered to their doorstep. The new dining culture is to expand the idea of having social gatherings and family gathering enjoying fine cuisine in your own home, not enduring long waiting period for seats or the time limit of eating in a restaurant.
DoggyBag`s main future goal will to expand delivery service through all districts in Taipei starting with NeiHu and XinYi district then expanding to neighboring districts. DoggyBag realize that in order to be successful, the key to success is to provide a simple online ordering process and well execution of food delivery in a timely manner; still keeping the quality of cuisine and warmth through well coordinated delivery and well trained delivery crew. DoggyBag will require start-up funds for the purchase of start-up assets and expenses such as corporate identity, web server, rent, office, warm bags, thermo containers, cash reserve, advertising, and misc expenses. DoggyBag`s online users are in three categories. First corporations, organization and schools which would be the main consumers targeted for noon orders. Foreign business personal stationed in Taiwan is also categories as a major segment because the western culture of dining has already high acceptance in takeout and delivery of fine cuisines for social or family gathering. The last category and would be the future main biggest segment is creating the new dining culture in normal household of Taipei. DoggyBag anticipate in reaching NTD 2.7 Million in revenue in the first year and reaching breakeven point during second year of operation as increase delivery orders fully utilizing the delivery team.
1.0 Executive Summary 1
1.1 Objectives 3
1.2 Mission 3
1.3 Keys to Success 4
2.0 Company Summary 6
2.1 Company Ownership 6
2.2 Start-up Summary 6
3.0 Services 8
4.0 Market Analysis Summary 9
4.1 Market Segmentation 11
4.2 Target Market Segment Strategy 12
4.3 Competitor and Service Business Analysis 13
4.3.1 Buying Patterns 14
5.0 Strategy and Implementation Summary 15
5.1 SWOT Analysis 16
5.1.1 Strengths 16
5.1.2 Weaknesses 17
5.1.3 Opportunities 18
5.1.4 Threats 18
5.2 Competitive Edge 19
5.3 Marketing Strategy 20
5.4 Sales Strategy 21
5.3.1 Sales Forecast 22
5.4 Milestones 25
6.0 Management Summary 27
6.1 Personnel Plan 28
7.0 Financial Plan 28
7.1 Start-up Funding 29
7.3 Break-even Analysis 30
7.4 Projected Profit and Loss 31
7.5 Projected Cash Flow 35
7.6 Projected Balance Sheet 37
Table: Sales Forecast 1
Table: Personnel 2
Table: Personnel 2
Table: Profit and Loss 3
Table: Profit and Loss 3
Table: Cash Flow 5
Table: Cash Flow 5
Table: Balance Sheet 7
Table: Balance Sheet 7 |
| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
96933018
98 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0969330181 |
| Data Type: | thesis |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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