English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 91280/121421 (75%)
Visitors : 25402936      Online Users : 148
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/49141


    Title: 在尼加拉瓜馬拿瓜市開設「Hao Chi」高檔中國餐廳企劃書
    Business Plan for “Hao Chi: Feasibility of establishing a high-end Chinese Restaurant in Managua, Nicaragua”
    Authors: 蕭陵宏
    Siu,Ling Hjoy M.
    Contributors: 白德傑
    Glen Brodowsky
    蕭陵宏
    Siu,Ling Hjoy M.
    Keywords: 中國餐廳
    Date: 2009
    Issue Date: 2010-12-08 01:59:19 (UTC+8)
    Abstract: 在尼加拉瓜馬拿瓜市開設「Hao Chi」高檔中國餐廳企劃書
    The Hao Chi Restaurant will be a high end Chinese restaurant which will provide authentic Chinese food and a rich cultural experience to local people and visitors. It will be located in Managua Km 12 Road to Masaya.
    A prestige pricing strategy will be implemented; setting high prices so that customers are aware of the quality of the food, service and environment. The profit margin of every dish will be stipulated at 55% of the price. Hao Chi’s target market is estimated at 67,008 people.
    The initial investment and working capital to start the business will be US$230,000; which will be funded from the owner’s capital and a bank loan.
    Hao Chi Restaurant has a positive NPV of US$395,324.40 which indicates that the project is viable and has an Interest Rate of Return of 26.17%. For Hao Chi restaurant, the payback period will take 3 years and 64 days.
    1. Execute Summary 8
    1.1 The company 8
    1.2 Objectives 8
    1.2.1 General 8
    1.2.2 Specific objectives 8
    1.3 Mission Statement. 8
    1.4 Business Model 9
    1.5 The Proposal. 9
    2. Company Overview. 10
    2.1 History and background. 10
    2.2 Restaurant Name 10
    2.3 Product offering 11
    2.4 Staff 12
    2.4.1 Position 12
    2.4.2 Position Available 16
    2.4.3 Organizational Chart 17
    2.4.4 Salary structure. 17
    2.5 Entry and Growth Strategy 19
    2.6 Location and facilities 19
    2.6.1 Location 19
    2.7 Sourcing 21
    2.8 Pricing Strategy 22
    2.9 Promotion and Advertising Strategy 24
    3. Industry 26
    3.1 Overall Industry 26
    3.1.1 History 26
    3.1.2 Nicaragua Economic Overview 27
    3.2 Industry Analysis 29
    3.2.1 New entrants. 30
    3.2.2 Bargaining Power of Suppliers and Buyers 30
    3.2.3 Competitive Rivalry 31
    3.2.4 Substitutes 32
    4. Market. 33
    4.1 Market overview. 33
    4.2 Target Market. 34
    4.2.1 Segment. 34
    4.2.2 Size. 35
    4.3 Demand Forecast. 39
    5. Potential Risks 39
    5.1 Increased Competition. 39
    5.2 Loss of a Key Employee. 40
    5.3 Regulatory Changes. 40
    6. Financial Projection 40
    6.1 Variable Costs 40
    6.2 Fixed Costs 40
    6.3 Initial Investment 41
    6.4 Funding 42
    6.5 Break Even Analysis. 43
    6.5.1 Unit Contribution Margin (CM) 43
    6.5.2 Break Even 44
    6.6 Income Statement 45
    6.7 Cash Flow and Net Present Value Analysis 47
    6.7.1 Cash Flow. 47
    6.7.2 Net Present Value and Interest Rate of Return Analysis. 48
    6.8 Recovery Period of Investment (Payback). 49
    7. Conclusion 50
    8. Appendices. 52
    Appendix #1 Hao Chi Restaurant Blueprint. 52
    Appendix #2 Projected Outside to Inside View. 52
    Appendix #3 Master Room View. 53
    Appendix #4 Kitchen View. 53
    Appendix #5 Hao Chi Menu. 54
    Appendix #6 Nicaragua: Economic Indicators. 57
    Appendix #7 Nicaragua: Employment Structure by Activities. 58
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    97933048
    98
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0979330482
    Data Type: thesis
    Appears in Collections:[國際經營管理英語碩士學程IMBA] 學位論文

    Files in This Item:

    File SizeFormat
    index.html0KbHTML268View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback