English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 109951/140887 (78%)
Visitors : 46272668      Online Users : 1318
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/49619


    Title: 我國發光二極體顯示屏產業的經營策略與競爭優勢之研究
    Authors: 駱玉盛
    Lo, Oliver
    Contributors: 林柏生
    駱玉盛
    Lo, Oliver
    Keywords: 發光二極體顯示屏
    競爭優勢
    國家競爭力分析
    五力分析
    鑽石理論
    競爭策略
    LED Video Board
    Competitive Advantage
    National Competitive Analysis
    Five Competitive Forces
    Diamond Theory
    Competitive Strategy
    Date: 2007
    Issue Date: 2010-12-08 15:15:54 (UTC+8)
    Abstract: 能源需求的持續上升與物價的高漲,帶動節能科技的發展與需求。發光二極體(LED)由於有較高發光效率的潛力,及可產生不同顏色的特性,已經開始廣泛使用到不同的照明領域。產業界一致認為,未來隨著LED大量應用於照明相關產品,發光成本、能因經濟規模擴大而大幅下降,進而達到比現有照明產品更低成本的高附加價值成效。

    資訊時代的來臨,與人們越來越重視戶外的休閒活動,加上都市化的因素,使人們花在交通時間也越來越多。這些種種因素皆使人們會較以往花更多的時間關注在戶外媒體。隨著R、G、B 3原色LED的成功量產,使得發光二極體開始進入全彩大營幕顯示領域。發光效率的提升,使其在戶外環境的表現比其他顯示技術更加優異。LED顯示屏和傳統印刷式戶外廣告比較,其並不會製造廢棄物,又有節省能源的附加效果,全彩LED顯示屏已經成為電子看板中被看好的一支。

    本研究在探討台灣LED顯示屏產業,現有生產廠商的經營策略,與產業之國家競爭力,輔以波特的五力與鑽石理論架構,加以分析、整理,希望能夠藉由巨型理論的架構,評斷出產業所應採用的競爭策略,以求能在未來的產業競爭環境下,保有產業持續性的競爭優勢。

    經由分析與整理,本研究最後建議四個發展方向,包括策略面、技術面、行銷面與營運面,以供產業界參考,希望能儘一份綿薄之力,提升我國產業的競爭力。
    The rising energy demand and higher inflation pressure have increased the importance of less-energy consumption technology。Light Emitted Diode (LED) has been using as light source in lighting related applications widely because of unique performance of higher light efficiency and colorable character. From LED industry perspective, the cost of lumen (lumen per dollar) will be becoming cheaper as soon as the era of LED lighting arrived. This is the result of economy of scale and customer will get benefit from it。
    There are many fundamental changes that have increased popularity of out-door media activities。These changes include higher importance of casual life and activity, information era and urbanization. LED video board had entered full-color stage as soon as technology of R、G、B color has developed。Full Color LED Video Board shows up higher performance than other display technologies because of the unique Luminance performance of LED。LED Video Board is environmental friendly technology because of higher energy efficiency and less wastable consumption。LED Video Board has became the primary display technology among digital signage technology several years ago。
    The research is firstly to study strategies that are being applied in Taiwan LED Video Board industry and to figure out national competitive advantage of the industry。The research is aimed to work out proper competitive strategy for companies that are based in Taiwan and the industry according to grand theory that was founded by Michael E. Porter,The five competitive forces and Diamond theory。
    The research is ended up by four recommendations from sustainable competitive advantage perspective for those companies that are planning to enter into business in the future or currently competing with international competitors。
    Reference: 壹、中文部分
    1. 中野明著 / 李毓旭譯,2007,波特的競爭策略真的很難嗎?一版。臺中,晨星出版
    2. 司徒達賢,2007/07,擁抱策略,管理未來。
    3. 呂紹旭,2008/01,全球LED照明產業動態。光連月刊
    4. 林芬卉,2008/04/17,PTA挑戰超大尺寸顯示器市場 。FPD Weekly Report,digitimes
    5. 吳佳純,2004,我國 TFT-LCD 監視器產業之競爭優勢分析。(交通大學經營管理研究所博士論文)
    6. 胡幼慧,1996,質性研究,一版。臺北,巨流圖書公司
    7. 唐淑芬,2002,我國發光二極體上游廠商的經營策略與競爭優勢之研究—以A公司為例。(國立交通大學經營管理研究所碩士論文)
    8. 財信出版社,2008/04,LED投資新趨勢:新技術新挑戰新機會。財信出版社有限公司
    9. 陳隆建編著,2007/12,發光二極體之原理與製程。全華圖書股份有限公司
    10. 陳清祥,2007,大型LED顯示幕之色彩均勻調教。光連雙月刊,69期
    11. 陳裕田,2001,我國發光二極體產業競爭優勢之研究。(國立清華大學工業工程與工程管理學系碩士論文)
    12. 張芬瑜,2004,數位顯訊器之產業結構與競爭動態分析。(臺灣大學國際企業學研究所碩士論文)
    13. 郭子菱,2008,LED應用於大型顯示器之發展狀況。光雙月刊, 73期P. 166
    14. 楊千著,2007/01,策略管理,理論與實務。臺北:華泰
    15. 楊清德著,2007/12,LED及其工程應用。人民郵電出版社
    16. 劉威麟,2004/11,波特:「策略」,要造一條新跑道。管理雜誌
    17. 謝安田,1993,企業研究方法。臺北,著者發行
    18. 鄒佩玲,2005,發光二極體的經營策略與競爭優勢之研究—以X公司為例。(亞洲大學國際企業學系碩士論文)
    19. 蘇裕翔,2006,2006年LED市場展望與應用發展趨勢探討, 次世代LED光源產業科技與市場戰略。PIDA
    20. 蘇裕翔、李季達,2005,LED看板市場現況與發展趨勢。光連雙月刊,57期
    貳、外文部分
    1. Charles W. L. Hill & Gareth R. Jones,Strategic Management Theory, 6th,Houghton Mifflin,Mar. 2005.
    2. Greenland, Paul , National Semiconductor Corp., Santa Clara, Calif., and Werner Berns, National Semiconductor Corp., Fuerstenfeldbruck, Germany,Powering Next-Generation Solid-State Lighting,Power Electronic Technology, May 2004.
    3. Li, N. L., Petko Petkov , Comparison of White LED, Georgia Institute of Technology, 2004.
    4. Mintzberg, H., Bruce Ahlstrand, Joseph Lampel,Strategy Safari: A Guided Tour Through The Wilds Of Strategic Management, SIMON & SCHUSTER INC., May. 2005.
    5. Porter, M. E., The Five Competitive Forces That Shape Strategy, Harvard Business Review, Jan. 2008.
    6. Porter, M. E., Competitive Strategy Techniques for Analyzing Industries and Competitors, SIMON & SCHUSTER INC., Jan. 2004.
    7. Porter, M. E., The Competitive Advantage of Nations, SIMON & SCHUSTER INC., June. 1998.
    8. Porter, M. E., Competitive Advantage : Creating and Sustaining Superior Performance, SIMON & SCHUSTER INC., Jan. 2004.
    9. Ragin, C.C. & H.S. Backer, What is a Case ?, Exploring the Foundations of Social Inquiry, Cambridge, M.A.: Cambridge University Press, 1992.
    10. Ronald Haitz
    11. Steigerwald, D. A., J. C. Bhat & D. et. Collins, Illumination With Solid State Lighting Technology, Solid State Lighting, Jan. 2002.
    12. Sugiyama, Heiwa,2008/02,LED大型映像管最前線。Monthly Display.
    13. SWOT Analysis,QuickMBA,(http://www.quickmba.com/strategy/)
    14. Whitaker, T., Content management raises profits for LED billboard networks, LEDsmagazine, Sept./Oct. 2007, P.37.
    15. Whitaker, T.,Strategies in Light sees LEDs pushing the boundaries of lighting,LEDsmagazine,May 2007.
    16. Yin, R. K., Case Study Research: Design and Method, 1994.
    17. Yin, R. K., Case Study Research: Design and Methods, Thousand Oaks: Sage Publications, 2nd Ed., 1994.
    參、其他: 網站與新聞
    1. 九通資訊有限公司,2005-12-03,LED顯示屏的發展狀況及趨勢。(www.hb9t.com)
    2. 田中直樹,2008/03/05,室外用顯示器紛紛展出—耐熱、耐水、耐灰塵及提高陽光下的視認性,日經BP社報導
    3. 田中直樹,2008/03/05,利用面部識別技術,實現廣告效果檢測和互動式廣告。日經BP社報導,
    4. 能源局,即時新聞,2007/4/26下午04:00:13
    5. 雷曼光電科技有限公司,2006/08/22,LED全彩顯示屏配光解決方案。投影時代
    6. 喬毅,2008/05/16,九華互聯推出廣角LED遠程播放系統,輕鬆實現LED大規模組網。中國經濟時報
    7. 價值鏈。維基百科 (http://zh.wikipedia.org/)
    8. 澳門生產力暨科技轉移中心「生產力論壇」,2001年第124期
    9. LED顯示屏網,2005/09/14,LED顯示屏的應用及產業與市場發展。 (www.led8.com)
    10. LED顯示屏新媒體的圈地運動,2008,(http://www.enorth.com.cn)
    11. Ivan,2007/10/09,淺談室內LED螢幕的發展,LEDInside,LED產業網
    12. Ivan,2008/03/11,淺談LED螢幕的結構要求,LEDInside,LED產業網
    13. Ivan,2007/10/08,淺談LED螢幕的結構要求,LEDInside,LED產業網
    14. MBA智庫百科 (http://wiki.mbalib.com)
    15. SWOT分析,維基百科 (http://zh.wikipedia.org/)
    Description: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    95932008
    96
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0095932008
    Data Type: thesis
    Appears in Collections:[經營管理碩士學程EMBA] 學位論文

    Files in This Item:

    File Description SizeFormat
    200801.pdf44KbAdobe PDF2745View/Open
    200802.pdf77KbAdobe PDF2717View/Open
    200803.pdf75KbAdobe PDF2828View/Open
    200804.pdf86KbAdobe PDF2920View/Open
    200805.pdf133KbAdobe PDF2985View/Open
    200806.pdf857KbAdobe PDF23503View/Open
    200807.pdf183KbAdobe PDF26089View/Open
    200808.pdf503KbAdobe PDF21709View/Open
    200809.pdf427KbAdobe PDF26315View/Open
    200810.pdf128KbAdobe PDF2874View/Open
    200811.pdf100KbAdobe PDF2938View/Open
    200812.pdf94KbAdobe PDF21134View/Open
    200813.pdf90KbAdobe PDF2813View/Open
    200814.pdf94KbAdobe PDF2734View/Open
    200815.pdf90KbAdobe PDF2869View/Open
    200816.pdf93KbAdobe PDF2747View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback