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    Title: 商用不動產市場開發模式之研究-以機場捷運A8車站為例
    Development Model Study on Commercial Real Estate Marketing - Airport MRT A8 Station of Structure Building Case Study
    Authors: 李俊興
    Li,chun hsing
    Contributors: 林柏生
    Lin,po sheng
    李俊興
    Li,chun hsing
    Keywords: 商用不動產
    開發模式
    開發效益
    市場定位
    市場分析
    捷運共構
    機場捷運
    營運模式
    commercial real estate
    development model
    development benefit
    market positioning
    market analysis
    the MRT of structure
    airport MRT
    model of operation
    Date: 2009
    Issue Date: 2010-12-08 15:23:59 (UTC+8)
    Abstract: 本文主要在探討與捷運共構商用不動產市場開發模式之研究,期能參考國外經驗及以市場調查與潛在業者訪談方式,建立商用不動產之市場分析模式,作為開發者投資開發時之產品規劃依據,並評估以開發者之企業文化及潛在業者之經營意願,建議全案之營運或銷售模式,及進行開發效益分析與比較。
    經以機場捷運A8車站為例進行研究,獲致結論主要為:捷運共構之商用不動產乃政府衡量車站用地以徵收方式取得困難,遂以鼓勵民間(地主及投資開發者)投資、參與公共建設方式,由政府與民間共享開發效益,達到三贏局面之最佳開發模式,由財務及其他各方面分析效益得知,政府除可免去取得私有土地紛爭或時程延宕外,亦可透過共同開發,挹注重大交通建設經費,民間亦可經由參與公共建設共享獎勵及開發效益,獲取高於土地被徵收時之利益,為一值得效法與推廣之開發模式。
    惟開發者應在投資開發前,審慎評估個案之市場定位及投資效益,以作為規劃設計及將來營運模式之參考,避免規劃錯誤造成將來營運或產銷之效益不彰,影響投資報酬,並可作為前期招商之依據,因此建立可靠的商用不動產市場分析方式甚為重要。本文主要重點在於以個案分析進行商用不動產市場開發模式之研究,以作為後續開發相關案例之參考。
    This article is to explore the MRT structure of the commercial real estate’s market model of development. With drawing on foreign experience, the market research and interviews with potential operators, we can establish the commercial real estate market analysis model, as developer’s product planning principles when develop. And according to the corporate culture and potential industry management, it will be recommended to the case of operations or sales model, and to develop effective analysis and comparison.
    Taking the co-structure building of A8 MRT station to the airport as a case study, to achieve the main conclusions are: To avoid the difficulities of acquiring private land, the government submits to encourage private investment (landlord and investment developers) to participate in public construction, share benefit to both the government and private. The MRT structure of commercial real estate is the best model of development to have a win-win situation. From financial and other aspects of effection, the government could dismiss the disputes of acquiring private land and avoiding the time-delay of engineering development. By co-structure of MRT and the commercial real estate building, the government could inject major transportation infrastructure funding, people can also enable the sharing through participation in public construction and development of effective incentive to get higher than the interest of the land acquired. Thus it is resumed a worthy example to follow and a promotion of the development model.
    However, developers should evaluate assessment of the case of market position and investment results carefully in investment before development, and be a reference business model for future planning and design, so as not to cause an affected or inefficient investment returns of future operation and marketing sales because of planning errors, and also can be used as a basis for merchants. So how to set up a commercial real estate market analysis methods is important. This article focuses on commercial real estate market to establish a development model, as a reference for follow-up development of related cases.
    Reference: 中文文獻:
    1.內政部,2008,變更林口特定區計畫(配合桃園縣國際機場聯外捷運系統建設計畫)
    2.台北市政府捷運工程局,2007,捷運聯合開發實務
    3.日本運輸省,2007,新幹線建設研究調查報告
    4.交通部路政司,2007,日本軌道建設站區開發及車站整建案例出國報告書
    5.交通部運輸研究所,2009,國外軌道用地開發模式與效益之案例研究
    6.交通部高速鐵路工程局,2009,研提運輸建設與土地整體開發計畫及財務機制-以捷運建設為例
    7.長庚醫療財團法人及亞朔開發股份有限公司,2008,臺灣桃園國際機場捷運系統建設計畫A8車站專用區土地開發案開發建議書
    8.張志明,2007,商用不動產在捷連沿線開發模式案例探討
    英文文獻:
    1.Jonathan Berk & Peter DeMarzo ,2007,Corporate Finance,Pearson Education Inc.
    網站資料:
    1.日本運輸省,2010,www.motnet.go.jp
    2.交通部觀光局,2008,www.taiwan.net.tw
    3.香港地鐵公司,2010,www.mtr.com.hk
    4.桃園縣政府,2008,www.tycg.gov.tw
    5.交通部高速鐵路工程局網站,2010,www.hsr.gov.tw
    雜誌期刊:
    1.住展雜誌,2008
    2.香港地鐵公司執行總監會管理報告,2007
    3.香港地鐵公司年報,1999~2007
    4.新竹科學園區營運年報,2007
    5.Tokyu Corporation ,2005,3YMid-term_Management_plan03/2005
    6.Tokyu Corporation,2009, FACT BOOK(First Half of FY03/2009)
    7.World Tourism Organization,2008,Tourism Highlights
    Description: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    96932012
    98
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0096932012
    Data Type: thesis
    Appears in Collections:[經營管理碩士學程EMBA] 學位論文

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