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    Title: 成立Etugen教育機構之商業企畫書
    Business Expansion Plan for “Etugen” Education Institute
    Authors: 巴特而
    Battur Bold
    Contributors: 何小台
    Ho,Chester
    巴特而
    Battur Bold
    Keywords: 商業企畫書
    Date: 2009
    Issue Date: 2010-12-08 16:56:37 (UTC+8)
    Abstract: 成立Etugen教育機構之商業企畫書
    The paper is about Etugen education institution’s expansion plans in three services in different markets. First two expansion plans, to extend service line with high school and to extend accounting and economic school into competent business program, are dedicated for Etugen Institution’s management team as a guideline, whereas last ET Consulting company plan is for managers’ guidance and potential investors.
    The plans are to improve competitiveness, to adapt and to sustain compatibility of Etugen institution in this competitive market during the constrictions caused by government policy on education development of Mongolia and opportunities emerged due to expected economic growth.
    The introduction part of the plan explains purpose, methodology and structuring of the paper, followed by importance of human development issues in current Mongolian needs and demand; brief overview of Mongolia with its current economic situation and trends, education industry backgrounds, an ending with brief introduction of management team and milestones of Etugen Institution achievements.
    The Business Expansion plan consists of three business development plans.
    Initial high school expansion plan is in order of background information of industry, market analysis including government policy, SWOT, marketing plan and strategies with its expected outcome. This high school development plan is focused on its marketing plan and strategies to set a good foundation to grow and to improve its quality to provide the needed education services to the growing market.
    Etugen university extension plan is to develop accounting and economics program into mining and technology oriented business school and to develop into business graduate program. Moreover, to guide the university plan in the direction of becoming university that has medical technology programs which is consistent with government development plan towards technologies. Followed by SWOT, marketing plan, strategy and tactics, and expected outcomes. This plan is mainly focused on strategy and plan of attracting good quality candidates by improving its policy and strategy, so that in coming years the university competency will grow substantially which will help it to become a leading university in terms of medical technology and business fields amongst other private universities.
    ET Consulting company plan covers company introduction which includes its vision, mission and keys to success and details, followed by explanations of the services being offered, business models, market analysis, SWOT, technology and assets to be exploited, financial plans, strategies and expected outcomes.
    If we try to integrate all these ideas into illustration, it shows following figures.

    Figure 1.Missions of Huleg High School, Etugen University, and ET Consulting


    Figure 2.Interrelationship between Huleg High School, Etugen University and ET Consulting Company

    Huleg High School recruits junior high schools students and educate them with science oriented courses to be able to enter top technology and business schools in Mongolia and international universities, some participants may become potential candidates to Etugen University. In long run, these students are expected to be leaders in technology fields of Mongolia and their success will bring reputation to the high school.
    Etugen University recruits senior high school graduates, through educating and training them in its competitive business program and medics based technology schools, it prepares competitive workforce for Mongolian labor markets, especially for companies and hospitals. During these processes Etugen University will be working in cooperation with technology universities, state and private hospitals as well as Huleg high school in various activities such as students clubs and other joint events, and with ET consulting company to conduct its simulation services for own students with special pricing while supporting newly established company with its facilities and some other collateral services with privileged pricing.
    ET consulting is focused on different segments with various strategies in different sequences of its operational periods and it will cooperate with Etugen University for training its students in consistent with its goal of contributing Mongolian labor market, as well as developing prospective customers in long run.
    Last, Summary and Conclusion part briefly explains expected and predicted results of interrelation of these three combination plans, particularly explains the relationship of these institutions by means of output of an institution can be exploited as input of another institution of Etugen Institution as a whole. This part concludes with each institution’s respective contributions in human assets development of Mongolia.
    Reference: 1. Richard deVries 2009. HR Consulting Business Plan. 31.
    2. Munkhjargal Javkhlan. 2009. Preventing Resource Curse: Case of Mongolia 1, 28.
    3. Master Plan of Etugen University. 2002-2007.
    4. Self Assessment Report of Etugen University. 2005.
    5. Global Competitiveness Report. 2009-2010.
    6. National Statistical Office Report. 2009 – 2010.
    7. Excel International Services brochure. 2008.
    8. Ministry of Education Culture and Science of Mongolia. 2006. Master Plan to Develop Education of Mongolia.
    9. Ministry of Education Culture and Science of Mongolia. 2005. Report on study of educational sector.
    10. Official land use balance data. 2007.
    11. Social and economic situation of Mongolia. 2009.
    12. National Statistical Office Yearbook. 2002.
    13. Human Development Report. 2009.
    14. The World Fact Book. 2008
    15. International Monetary Fund. 2009. Mongolia report.
    WebPages
    1. Wikipedia.org. 2010. Economy of Mongolia. http://en.wikipedia.org/wiki/Economy_of_Mongolia. (May 17, 2010)
    2. Mongolian Corporate Management Company. 2009.
    http://icmc-mongolia.net/services/human-resources-consulting-services
    (May 17, 2010)
    3. Wikipedia.org. 2010. Mongolia. http://en.wikipedia.org/wiki/Mongolia
    (May 15, 2010)
    4. William M.Caraway. 2010. Climate of Mongolia. http://www.koreanhistoryproject.org/Jta/Mo/MoWX0.htm. (May 13, 2010)
    5. Daylan Beamon at Business Access LLC. 2010. http://baemail.net/learning/prevocational.asp. (May 13, 2010)
    6. Columbia international affairs – Economics Intelligence Unit. 2008. Mongolia country outlook. http://www.ciaonet.org/atlas/MN/Economy/Outlook/20090508_27326.html (May 10, 2010)
    7. Dale Choi. Jan. 2010. Mongolian gold in 2010 and beyond. http://uclalum.blogspot.com/2010/01/mongolian-gold-in-2010-and-beyond-wpt.html (May 10, 2010)
    8. Gold price organization. 2010. Gold price in last 20 years
    http://goldprice.org/gold-price-history.html#20_year_gold_price
    (May 10, 2010)
    9. Infomine Inc. 2010. Copper price in last 10 years.
    http://www.infomine.com/investment/charts.aspx?c=Copper&r=10y#chart (May 10, 2010)
    10. Wikipedia.org. 2010. Economy of Mongolia. http://en.wikipedia.org/wiki/Education_in_Mongolia (May 10, 2010)
    11. Freecharts.com 2005. World coal price. http://www.freecharts.com/Commodities.aspx?sym=HGY0&data=H&page=chart. (May 10, 2010)
    12. Treehugger.com. 2010. World coal consumption. http://www.treehugger.com/files/2008/06/graphic_of_the.php
    (May 09, 201)
    13. Golomt Bank . Interest rate. http://www.golomtbank.com/
    (May 30, 2010)
    14. Khan Bank. Interest rate. http://www.khanbank.com/index.php?pid=59&lang=en
    (May 30, 2010)
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    97933047
    98
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0097933047
    Data Type: thesis
    Appears in Collections:[國際經營管理英語碩士學程IMBA] 學位論文

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