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    Title: 台灣高空滑降之行銷推廣計劃
    Business plan for a canopy course tour service in Taiwan
    Authors: 黎宏安
    Jose Antonio Rivera
    Contributors: 沈永正
    Shen, Yong Zheng
    黎宏安
    Jose Antonio Rivera
    Keywords: 台灣高空滑降
    Date: 2009
    Issue Date: 2010-12-08 16:56:49 (UTC+8)
    Abstract: 台灣高空滑降之行銷推廣計劃
    Canopy Taiwan will be a foreign subsidiary of Rifersa S.A. de C.V. from El Salvador, Central America and setup in Taipei, Taiwan. Canopy Taiwan will develop and run a canopy course tour service in the Maokong area, using an ambitious and innovative business model that has been highly successful in attracting millions of adventure sports enthusiasts, fans and tourists to the rainforests of Central America.

    The development of the canopy course consists in building treetop platforms interconnected with industrial-grade steel cable. By taking advantage of the area’s natural downward inclination, visitors can “zip” through mountains and forests “Indiana Jones style” but aided with modern safety equipment that requires minimum skill and guarantees no real risks to our visitors. Traditionally, the implementation and operation of this business model does not adversely impact the ecosystem, nor contribute to the degradation of the environment; however, it does offer visitors a unique and addictive experience that will enrich their knowledge and awareness about Taiwan’s ecology and culture. One of the great advantages of this business is that it will provide a means for preserving the area’s rich ecology and revitalizing economic activity without resorting to industrialize the area, which would surely offer economic benefits but at the expense of the environment.

    In order to complement our visitors’ experience we will also offer short tours to over twenty unexplored tourist attractions around the top of the Maokong area, and along each of the canopy course’s seven strategically located platforms. By offering these tours we will further differentiate our service while enhancing our visitor’s cultural experience, but most importantly, tour services will use the already existing flow of tourists in the area and grant access to an additional market segment.
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    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    97933050
    98
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0097933050
    Data Type: thesis
    Appears in Collections:[國際經營管理英語碩士學程IMBA] 學位論文

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