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    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/50966

    Title: 同類型產業比較—以德州儀器和立綺科技為例
    The analog industry: comparing texas instrument and richtek technology
    Authors: 李世僑
    Lee, Michael
    Contributors: 何小台
    Ho, Chester
    Lee, Michael
    Keywords: 同類型產業比較
    The Analog Industry
    Date: 2010
    Issue Date: 2011-09-29 18:20:21 (UTC+8)
    Abstract: This case study of the analogy industry, comparing Texas Instrument and Richtek is divided into seven chapters. Chapter one will discuss the overall analog industry and how it is correlated to the consumer, communication, and computing end markets. It will then be followed by chapter two and three which will describe Texas Instruments’ and Richtek’s current company situation and their future business plans. Chapter four will begin to analyze these two companies using ratio analysis. Chapter five will then discuss how players in the industry have not buit capacity in the past five years and how it will affect their margins in the future. In chapter six Porter’s five force analysis will be implemented to demonstrated the industries strengths and weaknesses and then how each of the two companies fit into these scenarios. Finally in chapter seven, given the information we look to see what may happen to both Richtek and Texas Instruments.
    1. Analog Industry Introduction 4
    1.1 Industry Competitors 4
    1.2 Industry Threats 6
    1.3 Industry Trends 6
    1.3.1 Consumer 8
    1.3.2 Communication 9
    1.3.3 Computing 10
    1.4 Industry Conclusion 11
    2. Company Comparison 11
    2.1 Texas Instruments 12
    2.1.1 Company Background 12
    2.2.2 Product Line 12
    2.2.3 Business Strategy 13
    2.2.4 Future Outlook 14
    2.3 Richtek 14
    2. 3.1 Company Background 14
    2.3.2Product Line 15
    2.3.3 Business Strategy 16
    2.3.4 Future Outlook 17
    3. Richtek - Texas Instruments Analysis 17
    3.1 Ratio Analysis 18
    3.1.1 Operating Margin 18
    3.1.2 Current Ratio 19
    3.1.3 Return on Assets 19
    3.1.4 Return on Equity 20
    3.1.5 Asset Turnover Ratio 21
    3.1.6 Earnings Per Share 22
    4. Comparable Company Analysis 22
    4.1 U.S. Based Analog Companies 22
    4.2 Asian Analog Companies 23
    4.3 Worldwide Analog Companies 23
    5. Investing in Capital Expenditures for Margin Improvements 23
    5.1 The Battle for Margins 24
    6. Porter’s Five Forces Analysis 25
    6.1 Analog Industry 25
    6.2 Texas Instruments 27
    6.3 Richtek 27
    7. Conclusion 28
    Reference: http://www.idc.com/home.jhtml
    White, Ron. How Computers Work. Indianapolis, IN: Que Publishing, 2005. Print.
    Brealey, Richard A., Stewart C. Myers, and Franklin Allen, 2008, Principles of Corporate Finance, 9th edition. McGraw-Hill Irwin
    Hill, C.W.L., & Jones, G.R. 2009. Theory of Strategic Management (8th Ed.). Boston: Houghton Mifflin.
    Description: 碩士
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0097933032
    Data Type: thesis
    Appears in Collections:[國際經營管理英語碩士學程IMBA] 學位論文

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