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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/50974


    Title: 在亞洲地區銷售男襯衫及内衣之公司創業計劃
    Business Plan for Men`s Shirts and Underwear Retailer in Asia
    Authors: 神山剛啓
    Takehiro Kamiyama
    Contributors: 何小台
    Ho, Chestor
    神山剛啓
    Takehiro Kamiyama
    Keywords: 亞洲地區
    男襯衫
    内衣
    創業計劃
    Date: 2010
    Issue Date: 2011-09-29 18:20:28 (UTC+8)
    Abstract: I had taken many classes at NCCU and learned a lot of knowledge, skills and insights from professors and classmates. I truly appreciate with their lectures, discussions, helps and behavior. I became having an interest to start own business in future. Then I decided to write own future business idea as my dream.

    I have worked at Fiber Company approximately 20 years. I was in charge of Japan Domestic market approximately 10 years, and I moved Export Section. In 2008 November I came to Taiwan as sales manager of products. I love to generate innovative fabrics and clothes. I believe textile business is my Mandate of Heaven.

    The business plan concerns a business endeavor of retailer Men’s Shirts and Underwear Company in Asia. The business plan begins the brief summary of plan and company strategy. The plan then provides nine business models which describe details of value proposition, target customers and so on. And then this paper includes talent management and management team.
    1 Company Vision and Mission…..………………………………….1
    1.1 Ethics………………………………………………………….…2
    1.2 Integrity…………………………………………………………2
    1.3 Dignity…………………………………………………………..3
    1.4 Consumer Satisfaction……...………………………………...3
    1.5 Japanese Culture………………………………………………3
    1.6 Environmental Preservation…………………………………3
    2 Business Idea………………………………………………………...3
    3 SWOT Analysis………………………………………………………5
    3.1 Strength………………………………………………………….5
    3.2 Weakness………………………………………………………...5
    3.3 Opportunities…………………………………………………....6
    3.4 Threats……………………………………………………………7
    4 Business strategy the 4P…..………..……………………………..8
    4.1 Place……………………………………………………………..8
    4.2 Products………………………………………………………..10
    4.3 Price…………………………………………………………….12
    4.4 Promotion…..……………….………………………………...13
    5 Nine Business Models……………………………………………..14
    5.1 Value Proposition……………………………………………..14
    5.2 Target Customers…………………………………………….19
    5.3 Distribution Chanel………………………………………….26
    5.4 Customer Relationship………………………………………28
    5.5 Key Resources…………………………………………………31
    5.6 Key Activities………………………………………………….33
    5.7 Partner Network……………………………………………...39
    5.8 Cost Structure………………………………………………...40
    5.9 Revenue Model………………………………………………..41
    6 High Performance Organization………………………………...42
    6.1 Talent Requirement………………………………………….42
    6.2 Recruitment…………………………………………………...42
    6.3 Development…………………………………………………..43
    6.4 Evaluation……………………………………………………..44
    6.5 Deployment……………………………………………………44
    6.6 Compensation…………………………………………………44
    7 Management Team………………………………………………...45
    8 Conclusion…………………………………………………………..47
    9 Reference……………………………………………………………48
    Reference: http://www.uniqlo.com/jp/
    UNIQLO CO.,LTD
    http://www.bonobos.com/
    Bonobos, On line Men’s Clothing
    http://www.muji.net/
    MUJIRUSHIRYOHIN
    http://www.starbucks.com/
    Starbucks
    http://www.southwest.com/
    Southwest Airlines
    http://www.hm.com
    Hennes & Mauritz
    http://www.shirt.co.jp/
    Maker’s Shirts Kamakura
    http://www.nissenmedia.com/
    Nihon Seni Shinbun
    http://www.senken.co.jp/
    Senken Shinbun
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    98933032
    99
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0098933032
    Data Type: thesis
    Appears in Collections:[國際經營管理英語碩士學程IMBA] 學位論文

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