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    政大機構典藏 > 傳播學院 > 新聞學系 > 學位論文 >  Item 140.119/51174
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/51174


    Title: 超媒體模態對閱讀行為及理解的影響
    The effects of modality on hypermedia navigation behavior and comprehension
    Authors: 曾育慧
    Contributors: 張寶芳
    曾育慧
    Keywords: 超文本
    多媒體
    閱讀理解
    表達模態
    瀏覽行為
    hypertext
    multimedia
    comprehension
    modality
    navigation
    Date: 2010
    Issue Date: 2011-10-05 14:28:03 (UTC+8)
    Abstract: 影片在網路內容中的比重日益增加,但超文本閱讀理解研究卻很少探討影片元素。本研究以實驗法探討超文本內容以不同表達模態(影片結合文字呈現、純文字呈現) 對理解及超文本大綱瀏覽行為的影響。
    實驗以科普內容做為素材,招募81位大學生,隨機分配到實驗組及控制組:網頁影片結合文字組、網頁純文字組、紙本組三組,並要求受試者閱讀後以自由回憶(free recall)、概念圖寫下所看到的內容。接著,以Kintsch(1998)的建構-整合模式為基礎,建立文本中的巨觀命題與情境模式,並以命題分析法比對三組讀者回憶內容的差異。同時,也記錄網頁組二組受試者的瀏覽行為及時間。
    研究結果發現,相同的內容,影片結合文字表達、及以純文字表達,就整體內容的巨觀命題、情境模式理解而言,二組讀者的理解並無差異。然而,若將影片、文字內容的巨觀命題理解分別統計,則發現收看影片結合文字組的受試者對影片內容的理解程度較高;若單就文字內容的理解進行分析,則發現收看網頁文字組的受試者對文字的理解程度較高。不同表達模態也影響讀者的瀏覽時間分配與瀏覽行為。當文字內容加入影片時,相較於純文字組,讀者在影片的瀏覽時間增加,文字內容瀏覽時間則較短。若內容只有文字單一表達模態,讀者會更依賴點選大綱及在頁面間點閱來幫助理解。文字組受試者的大綱瀏覽頻率、瀏覽總頁數高於影片結合文字組。
    本研究同時對照網路與紙本不同媒介對讀者理解的影響。結果發現,此二媒介對讀者的巨觀命題理解無影響,但對讀者理解整體概念有影響,網路超文本的讀者,概念圖的回憶表現優於閱讀傳統紙本文字者。
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    Description: 碩士
    國立政治大學
    新聞研究所
    97451007
    99
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0097451007
    Data Type: thesis
    Appears in Collections:[新聞學系] 學位論文

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