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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/51244


    Title: 諾基亞及小額信貸對印度之影響
    Nokia and microfinance in India
    Authors: 那狄楷
    Nath, Debendra
    Contributors: 吳文傑
    Wu, Jack
    那狄楷
    Nath, Debendra
    Keywords: 諾基亞及小額信貸
    Nokia and microfinance
    Date: 2010
    Issue Date: 2011-10-05 14:34:33 (UTC+8)
    Abstract: This paper begins with an introduction to the concept of microfinance, lending models in India and key strengths of Indian MFIs. The term microfinance refers to small-scale financial services both credit and savings- that are extended to the poor in rural, semi-urban and urban areas. The poor need microfinance to undertake economic activity, smoothen consumption, mitigate vulnerability to income shocks (in times of illness and natural disasters), increase saving and support self-empowerment.
    This paper discuss about Nokia initiative to further increase mobile penetration in India via microfinance root. Nokia found most of the people living in village and they don’t have money to buy mobile phone by cash. Nokia had tied up with microfinance institutions SKS microfinance to sell mobile phone which will help poor peoples. Microfinance sector has been growing at upwards of 50 % per annum – even higher than the mobile phone industry.
    The trend towards marketing in small, relatively poor communities on the part of multinational corporations (MNCs) is picking up as microfinance increases purchasing power amongst rural consumers. This paper will discuss particularly Nokia’s success in microfinance and how it helps Nokia to consider as number one (#1) most trusted brand in India.
    This paper also analyzes the conceptual framework of micro financing in India and impact of microfinance on rural poor. The role of Self Help Group (SGH) , lending institutions , central bank and Government. The success and controversy faced by microfinance institutions. Many finance experts are discussing and commenting microfinance is India’s subprime.
    The paper offers some suggestions on what it would take to reform these institutions with an eye to improving access for the poor and entrepreneur skill.
    Reference: Nokia: Hat-trick for Nokia will have to read pitch to stay No 1
    http://economictimes.indiatimes.com/features/brand-equity/Nokia-Hat-trick-for-Nokia-will-have-to-read-pitch-to-stay-No-1/articleshow/6470687.cms
    Press Release – Nobel Peace Prize 2006. Available at: http://nobelprize.org/nobel_prizes/peace/laureates/2006/press.html.
    The Global Development Research Centre website. Available at: http://www.gdrc.org/icm/iym2005/index.html.
    Top 50 Microfinance Institutions in India by CRISIL
    http://www.crisil.com/pdf/ratings/CRISIL-ratings_india-top-50-mfis.pdf
    The 50 Top Microfinance Institutions (Forbes)
    http://www.forbes.com/2007/12/20/microfinance-philanthropy-credit-biz-cz_ms_1220microfinance_table.html
    Microfinance, Mega Impact
    http://blogs.hbr.org/cs/2010/03/microfinance_mega_impact.html
    Why There`s No Credit Crisis in Microfinance
    http://blogs.hbr.org/cs/2009/08/why_theres_no_credit_crisis_in.html
    Vikram Akula CEO and founder of SKS Microfinance
    http://en.wikipedia.org/wiki/Vikram_Akula
    The Economic Times
    http://economictimes.indiatimes.com/
    Nokia Life Tools
    http://www.nokia.co.in/services-and-apps/nokia-life-tools/main
    SKS India
    http://www.sksindia.com/
    Reuters STOCKS SKS Microfinance Ltd (SKSM.BO)
    http://www.reuters.com/finance/stocks/chart?symbol=SKSM.BO
    Brand Equity Survey: India`s top 10 most trusted brands
    http://economictimes.indiatimes.com/quickiearticleshow/6473544.cms
    Professor C.K. Prahlad , The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits

    RBI NBFC
    http://www.rbi.org.in/scripts/BS_ViewNBFCNotification.aspx
    Vikram Akula (2010). A Fistful of Rice: My Unexpected Quest to End Poverty Through Profitability
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    97933054
    99
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0097933054
    Data Type: thesis
    Appears in Collections:[國際經營管理英語碩士學程IMBA] 學位論文

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